Picaboo Explained

Picaboo
Founders:Howard Field and Kevin McCurdy
Location:Hanover, New Hampshire
Industry:Photography products, Printing
Products:Photo sharing, Photo products

Picaboo is a web-based image self-publishing and printing service based in Hanover, New Hampshire. Customers can upload their digital photos through Picaboo's in-browser application and create a variety of personalized photo products.[1]

History

Picaboo was founded in 2002 in Palo Alto, California by Babson College classmates, Howard Field and Kevin McCurdy.[2] [3] Series-A funding was secured from Kleiner Perkins and Softbank.[4] The first version of its photo editor was launched in 2005. Originally available as a downloadable desktop application, Picaboo has since retired its desktop application for an exclusively browser-based flash application. In 2015 the company relocated its headquarters to Hanover, New Hampshire and is currently based in Boise, ID.[5]

Products

Picaboo’s software allows users to customize and order photo books and a variety of other products like canvas prints, posters, calendars, greeting cards, etc.[6] Picaboo customers can personalize their products by adding photos and captions.[7] The software allows the user to customize various features, including backgrounds and pre set templates and layouts.[8] The finishing of the cover can also be customized using different materials like cardboard, padded leather or linen.[9] Additionally the customer can choose to include die cuts or engrave the title with gold stamping.[10]

In September 2012, the company launched "Picaboo Yearbooks", a web application for creating yearbooks and managing yearbook sales via an online storefront.[11] [12] The yearbook division was acquired by Vidigami in July 2017.[13]

In September 2019, RPI announced its acquisition of Picaboo for an undisclosed amount.[14]

Reviews

In December 2012, The Wall Street Journal, despite mentioning that Picaboo's tool lacked tips or suggestions for new users, rated it the top photo book creator in terms of finished product quality in comparison to three other photo-book services.[15] According to a 2017 review by Tom's Guide, the strong points of Picaboo are the easy-to-use interface and the extensive search engine for clip art, and on the negative side, a lower than expected quality of the printed pictures and fonts.[16] PC Magazine praised the quality of the printed photo-book.[17] In a December 2018 review, PC World found the quality of the book to be good, but criticized the lack of gift packaging options and inconsistency in photo reproduction when source pictures had lower resolution.[18]

See also

Notes and References

  1. Web site: Company Overview of Picaboo Corporation. https://web.archive.org/web/20090531021442/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=28748405. dead. May 31, 2009. Bloomberg Businessweek. 5 August 2014.
  2. News: Technology Rewrites the Book. Wayner. Peter. 20 July 2006. The New York Times. 15 July 2017. 0362-4331.
  3. Web site: Executive Profile: Kevin B. McCurdy. https://web.archive.org/web/20140808050216/http://investing.businessweek.com/research/stocks/private/person.asp?personId=722195&privcapId=3162819&previousCapId=3162819&previousTitle=NetOyster. dead. August 8, 2014. Bloomberg Businessweek. 5 August 2014.
  4. Web site: Arrington. Michael. Tag Camp Photo Album with Picaboo. TechCrunch. November 2005 . 5 August 2014.
  5. Web site: RPI acquires ColorCentric, Picaboo.com, and prInternet™ businesses from SoftPrint Holdings, expanding its product offerings and increasing its geographic footprint. www.nbc29.com. en. 2019-11-18.
  6. Book: Masters, Carolyn. The Heart of Your Move: The Woman's Relocation Guide to Easing the Stress, Comforting the Soul, and Listening to Her Heart. 15 January 2016. Wheatmark, Inc.. 9781604949254. 109.
  7. News: Top 10 Romantic Christmas Gifts. Young. Allison. 23 December 2010. Fox News. 10 July 2017.
  8. Book: Myers, Debbie Rose. The Graphic Designer's Guide to Portfolio Design. 20 September 2013. John Wiley & Sons. 9781118716519. en.
  9. News: Turn Those Bytes Into Books. Wayner. Peter. 17 April 2008. The New York Times. 10 July 2017. en-US. 0362-4331.
  10. Book: Vogt, Petra. Create Your Own Photo Book: Design a Stunning Portfolio, Make a Bookstore-Quality Book. 25 May 2012. Rocky Nook, Inc.. 9781457166617. en.
  11. News: Book smart. Rajala. Liisa. 2 October 2015. 10 July 2017. New Hampshire Business Review.
  12. News: Picaboo, I See a New ... Yearbook. Lippman. John. 20 September 2015. Valley News. 10 July 2017. https://web.archive.org/web/20160621065037/http://www.vnews.com/Archives/2015/09/c1-Picaboo-jl-vn-092015. 2016-06-21. dead.
  13. Web site: Bottom Line: That Little Spot of Red going dark in Hanover . Valley News . 25 August 2019 . 30 November 2022.
  14. Web site: RPI Acquires SoftPrint Holdings' Business Units. Printing Impressions. en. 2019-11-18.
  15. News: Pages of Memories Done in Less Than an Hour. Dizik. Alina. Jan 9, 2013. July 2, 2017. https://web.archive.org/web/20150223171333/https://www.wsj.com/articles/SB10001424127887324669104578207733312284810. 23 February 2015. The Wall Street Journal.
  16. News: Best Photo Cards 2017. Wiener Grotta. Sally. 21 July 2017. Tom's Guide. 1 August 2017.
  17. News: Hands-On with Picaboo: Creating Photo Books. Fasig. Nicole. 27 July 2017. PC Magazine. 1 August 2017.
  18. News: Picaboo photo book review: Decent overall, but photo reproduction is inconsistent . . 13 December 2018 . en.

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