Phulala Sugandha Maticha Explained

Camera:	Multi-camera
Based On:	Diya Aur Baati Hum
Network:	Star Pravah
Creator:	Shashi Sumeet Productions
Num Episodes:	730
Language:	Marathi
Country:	India
Starring:	See below
Company:	Shashi Sumeet Productions
Cinematography:	Rashid Beg
Editor:	Lalsahab Yadav
Director:	Deepak Nalawade Girish Vasaikar
Producer:	Shashi Mittal Sumeet Mittal
Runtime:	22 minutes
Genre:	Drama
Composer:	Nilesh Moharir
Opentheme:	"Ya Phulala Sugandha Maticha" by Kirti Killedar and Aniruddha Joshi

Phulala Sugandha Maticha is an Indian Marathi language television series that aired on Star Pravah. It premiered on 2 September 2020 and ended on 4 December 2022. It stars Harshad Atkari and Samruddhi Kelkar in lead roles.^[1] The show is an official adaptation of the StarPlus series Diya Aur Baati Hum. Both shows are produced by Shashi and Sumeet Mittal under the banner Shashi Sumeet Productions.^[2]

Plot

Set on backdrop of Shirdi. The story centers upon a 20-year-old college student, Kirti, whose dream is to become an Indian Police Service officer and Shubham, a sweetshop owner and sweetmaker. Kirti's dreams and aspirations are destroyed as she loses her parents in a terrorist attack. Planning to move abroad, her brother Sagar fixes her marriage to Shubham whose strict mother Jiji Akka wants her daughter-in-law to be simple and not well-educated, with the excellent skills of a housewife.

After discovering this, Sagar lies about Kirti's education level to both his family and the Jamkhedkars in order to ensure her settlement. Kirti gives up her education and dreams, accepting her roles as a wife and the elder daughter-in-law of the family. Soon, as her truth of being educated and not knowing cooking is revealed, Jiji Akka banishes her. The story shows and further describes how Shubham becomes her full-strength and helps her to fulfil her dreams.^[3]

Cast

Main

• Samruddhi Kelkar as IPS Kirti Jamkhedkar (née Kadam)– Mangesh and Mrs. Kadam's daughter; Sagar's sister; Shubham's wife^[4]
• Harshad Atkari as Shubham Jamkhedkar – Chandrakala and Daulatrao's eldest son; Vikram, Tushar and Janhavi's brother; Kirti's husband^[5]

Recurring

Shubham's family

• Aditi Deshpande as Chandrakala "Jiji Akka" Jamkhedkar – Daulatrao's wife; Shubham, Vikram, Tushar and Janhavi's mother; Sonu and Pari's grandmother
• Prashant Choudappa as Daulatrao "Bhau" Jamkhedkar – Chandrakala's husband; Shubham, Vikram, Tushar and Janhavi's father; Sonu and Pari's grandfather
• Tushar Sali / Mayur More as Vikram Jamkhedkar – Chandrakala and Daulatrao's second son; Shubham, Tushar and Janhavi's brother; Sonali's husband; Sonu's father
• Aishwarya Shete / Kanchan Prakash as Sonali Jamkhedkar – Vikram's wife; Sonu's mother
• Akash Patil as Tushar Jamkhedkar – Chandrakala and Daulatrao's youngest son; Shubham, Vikram and Janhavi's brother; Emily's husband; Pari's father
• Madhura Joshi as Emily Jamkhedkar – Tushar's wife; Pari's mother
• Bhumija Patil as Janhavi Jamkhedkar – Chandrakala and Daulatrao's daughter; Shubham, Vikram and Tushar's sister; Dilip's wife
• Nikita Patil as Bhingari
• Dutta Sagar as Lahanya

Kirti's family

• Sandeep Mehta as Mangesh Kadam – Mrs. Kadam's husband; Sagar and Kirti's father
• Radhika Vidyasagar as Mrs. Kadam – Mangesh's wife; Sagar and Kirti's mother
• Amogh Chandan as Sagar Kadam – Mangesh and Mrs. Kadam's son; Kirti's brother; Aarti's husband
• Purva Phadake as Aarti Kadam – Sagar's wife

Others

• Usha Naik as Kakisaheb^[6]
• Girish Oak as Swami Avatar Swarup Maharaj^[7]
• Tejashri Pradhan as guest^[8]
• Kalyani Tapase as Madhuri
• Ajinkya Pitale as Sandy
• Shekhar Phadake as Kiran
• Sai Ranade as Lily
• Bhagyashri Navale as Kavita
• Shreyas Raje as Rajkumar (Raju)
• Manasi Kulkarni
• Amey Borkar
• Rohit Parshuram
• Bhagyashri Dalvi
• Ketaki Palav

Reception

Ratings

Week	Year	BARC Viewership		Ref.
		TRP	Rank
Week 39	2020	3.9	3	^[9]
Week 40	2020	4.5	2	^[10]
Week 41	2020	4.4	1	^[11]
Week 42	2020	4.6	2	^[12]
Week 43	2020	5.0	2	^[13]
Week 44	2020	5.0	2	^[14]
Week 45	2020	5.6	1	^[15]
Week 46	2020	4.8	2	^[16]
Week 47	2020	4.2	5	^[17]
Week 48	2020	6.1	1	^[18]
Week 49	2020	5.9	1	^[19]
Week 50	2020	5.4	3	^[20]
Week 51	2020	5.0	3	^[21]
20 December 2020	Maha Episode	4.2	4
Week 52	2020	5.3	3	^[22]
Week 1	2021	4.7	4	^[23]
Week 2	2021	4.4	3	^[24]
Week 3	2021	4.5	2	^[25]
Week 4	2021	5.8	1	^[26]
Week 5	2021	4.7	2	^[27]
Week 6	2021	6.0	1	^[28]
7 February 2021	Maha Episode	4.3	3
Week 7	2021	4.7	3	^[29]
Week 8	2021	5.6	1	^[30]
Week 9	2021	5.3	3	^[31]
Week 10	2021	4.4	4	^[32]
Week 11	2021	4.5	3	^[33]
Week 12	2021	6.1	3	^[34]
Week 13	2021	6.2	1	^[35]
Week 14	2021	7.6	2	^[36]
Week 15	2021	5.1	3	^[37]
Week 17	2021	3.7	4	^[38]
Week 18	2021	6.8	1	^[39]
Week 19	2021	5.9	3	^[40]
Week 20	2021	6.5	1	^[41]
Week 21	2021	4.6	3	^[42]
Week 22	2021	3.9	5	^[43]
Week 32	2021	4.9	4	^[44]
Week 39	2022	5.1	1	^[45]

Awards

Star Pravah Parivar Awards!Year!Category!Recipient!Roles

2021	Best Face Female	Samruddhi Kelkar	Kirti
	Best Husband	Harshad Atkari	Shubham
	Best Mother-in-law	Aditi Deshpande	Jiji Akka
2022	Best Husband	Harshad Atkari	Shubham
	Best Daughter-in-law	Samruddhi Kelkar	Kirti

Adaptations

Language	Title	Original release	Network(s)	Last aired	Notes
Hindi	Diya Aur Baati Hum दिया और बाती हम	29 August 2011	StarPlus	10 September 2016	Original
Bengali	Tomay Amay Mile তোমায় আমায় মিলে	11 March 2013	Star Jalsha	20 March 2016	Remake
Malayalam	Parasparam പരസ്പരം	22 July 2013	Asianet	31 August 2018
Marathi	Phulala Sugandha Maticha फुलाला सुगंध मातीचा	2 September 2020	Star Pravah	4 December 2022
	Raja Rani 2 ராஜா ராணி 2	12 October 2020	Star Vijay	21 March 2023
	Janaki Kalaganaledu జానకి కలగనలేదు	22 March 2021	Star Maa	19 August 2023

External links

• • Phulala Sugandha Maticha at Disney+ Hotstar

Notes and References

1. Web site: ‘फुलाला सुगंध मातीचा’ मालिका वादाच्या भोवऱ्यात, त्या दृश्या विरोधात तक्रार. 2022-06-25. Loksatta. mr.
2. News: Harshad Atkari talks about his role in serial Phulala Sugandha Maticha. 2021-09-13. The Times of India. 2020-08-26.
3. Web site: 2021-09-03. TV shows Phulala Sugandha Maticha and Mulgi Zali Ho complete one year . 2021-09-18. The Times of India.
4. Web site: 2021-09-03. Phulala Sugandha Maticha fame Samrudhhi Kelkar on playing IPS officer: I have done stunts in the show without using a body double . 2022-06-25. The Times of India.
5. Web site: Harshad Atkari and Samruddhi Kelkar pair up for new serial Phulala Sugandha Maticha . 2021-01-21. The Times of India.
6. Web site: Veteran actress Usha Naik to feature in Phulala Sugandha Maticha soon . 2021-02-01. The Times of India.
7. Web site: Girish Oak is all excited about Phulala Sugandha Maticha; here’s why . 2022-06-25. The Times of India.
8. Web site: तेजश्री प्रधानचं छोट्या पडद्यावर कमबॅक; या मालिकेत करणार काम. 2022-06-25. Loksatta. mr.
9. Web site: Marathi TV Serials TRP Ratings: 26 September (Saturday) to 2 October 2020 (Friday).
10. Web site: WEEK 40 - DATA: Saturday, 3rd October 2020 To Friday, 9th October 2020. live. BARC India. https://web.archive.org/web/20201020222315/https://www.barcindia.co.in/data-insights. 20 October 2020.
11. Web site: WEEK 41 - DATA: Saturday, 10th October 2020 To Friday, 16th October 2020. live. BARC India. https://web.archive.org/web/20201026171648/https://www.barcindia.co.in/data-insights. 26 October 2020.
12. Web site: WEEK 42 - DATA: Saturday, 17th October 2020 To Friday, 23rd October 2020. live. BARC India. https://web.archive.org/web/20201030073503/https://www.barcindia.co.in/data-insights. 30 October 2020.
13. Web site: WEEK 43 - DATA: Saturday, 24th October 2020 To Friday, 30th October 2020. live. BARC India. https://web.archive.org/web/20201107084103/https://www.barcindia.co.in/data-insights. 7 November 2020.
14. Web site: WEEK 44 - DATA: Saturday, 31st October 2020 To Friday, 6th November 2020. live. BARC India. https://web.archive.org/web/20201113205617/https://www.barcindia.co.in/data-insights. 13 November 2020.
15. Web site: WEEK 45 - DATA: Saturday, 7th November 2020 To Friday, 13th November 2020 . live. BARC India. https://web.archive.org/web/20201123214117/https://www.barcindia.co.in/data-insights. 23 November 2020.
16. Web site: WEEK 46 - DATA: Saturday, 14th November 2020 To Friday, 20th November 2020. live. BARC India. https://web.archive.org/web/20201201140746/https://www.barcindia.co.in/data-insights. 1 December 2020.
17. Web site: WEEK 47 - DATA: Saturday, 21st November 2020 To Friday, 27th November 2020. live. BARC India. https://web.archive.org/web/20201210034036/https://www.barcindia.co.in/data-insights. 10 December 2020.
18. Web site: WEEK 48 - DATA: Saturday, 28th November 2020 To Friday, 4th December 2020. live. BARC India. https://web.archive.org/web/20201216171146/https://www.barcindia.co.in/data-insights. 16 December 2020.
19. Web site: WEEK 49 - DATA: Saturday, 5th December 2020 To Friday, 11th December 2020. live. BARC India. https://web.archive.org/web/20201223173246/https://www.barcindia.co.in/data-insights. 23 December 2020.
20. Web site: टीआरपी रेसमध्ये पहिल्या पाचमधील सगळेच कार्यक्रम स्टार प्रवाहचे, ही मालिका ठरली अव्वल. Lokmat. 2022-06-25. mr.
21. Web site: टीआरपी रेसमध्ये स्टार प्रवाहच्याच सगळ्या मालिका अव्वल, दोन मालिकांच्या महाएपिसोडचा देखील समावेश. 2021-09-01. Lokmat. mr.
22. Web site: WEEK 52 - DATA: Saturday, 26th December 2020 To Friday, 1st January 2021. live. BARC India. https://web.archive.org/web/20210114033049/https://www.barcindia.co.in/data-insights. 14 January 2021.
23. Web site: WEEK 1 - DATA: Saturday, 2nd January 2021 To Friday, 8th January 2021. live. BARC India. https://web.archive.org/web/20210117161138/https://www.barcindia.co.in/data-insights. 17 January 2021.
24. Web site: WEEK 2 - DATA: Saturday, 9th January 2021 To Friday, 15th January 2021. live. BARC India. https://archive.today/20210126034641/https://www.barcindia.co.in/data-insights. 26 January 2021.
25. Web site: पहिल्या पाचमध्ये कित्येक महिन्याने आली झी मराठीवरील ही मालिका तर टीआरपीत ठरलीय ही मालिका अव्वल. 2021-09-01. Lokmat. mr.
26. Web site: WEEK 4 - DATA: Saturday, 23rd January 2021 To Friday, 29th January 2021. live. BARC India. https://web.archive.org/web/20210210164230/https://www.barcindia.co.in/data-insights. 10 February 2021.
27. Web site: WEEK 5 - DATA: Saturday, 30th January 2021 To Friday, 5th February 2021. live. BARC India. https://web.archive.org/web/20210218053144/https://www.barcindia.co.in/data-insights. 18 February 2021.
28. Web site: WEEK 6 - DATA: Saturday, 6th February 2021 To Friday, 12th February 2021. live. https://barcindia.co.in/data-insights#currencydata. 29 January 2021. BARC India.
29. Web site: WEEK 7 - DATA: Saturday, 13th February 2021 To Friday, 19th February 2021. live. BARC India. https://web.archive.org/web/20210225081955/https://www.barcindia.co.in/data-insights. 25 February 2021.
30. Web site: ना सई-आदित्य ना अरुंधती, बोलबाला कोणाचा? टॉप ५ मराठी मालिका. TV9 Marathi. 2021-08-10. mr.
31. Web site: मालिकांच्या शर्यतीत ‘मुलगी झाली हो…’ ठरली अव्वल, पाहा या आठवड्याच्या टॉप ५ मराठी मालिका. TV9 Marathi. 2021-08-10. mr.
32. Web site: WEEK 10 - DATA: Saturday, 6th March 2021 To Friday, 12th March 2021. live. BARC India. https://web.archive.org/web/20210325044546/https://www.barcindia.co.in/data-insights. 25 March 2021.
33. Web site: WEEK 11 - DATA: Saturday, 13th March 2021 To Friday, 19th March 2021. live. BARC India. https://web.archive.org/web/20210401073709/https://www.barcindia.co.in/data-insights. 1 April 2021.
34. Web site: WEEK 12 - DATA: Saturday, 20th March 2021 To Friday, 26th March 2021. live. BARC India. https://web.archive.org/web/20210407172921/https://www.barcindia.co.in/data-insights. 7 April 2021.
35. Web site: WEEK 13 - DATA: Saturday, 27th March 2021 To Friday, 2nd April 2021. live. BARC India. https://web.archive.org/web/20210415061054/https://www.barcindia.co.in/data-insights. 15 April 2021.
36. Web site: WEEK 14 - DATA: Saturday, 3rd April 2021 To Friday, 9th April 2021. live. BARC India. https://web.archive.org/web/20210422044810/https://www.barcindia.co.in/data-insights. 22 April 2021.
37. Web site: WEEK 15 - DATA: Saturday, 10th April 2021 To Friday, 16 April 2021. live. BARC India. https://web.archive.org/web/20210428095210/https://www.barcindia.co.in/data-insights. 28 April 2021.
38. Web site: WEEK 17 - DATA: Saturday, 24th April 2021 To Friday, 30th April 2021. live. BARC India. https://web.archive.org/web/20210512171208/https://www.barcindia.co.in/data-insights. 12 May 2021.
39. Web site: WEEK 18 - DATA: Saturday, 1st May 2021 To Friday, 7th May 2021. live. BARC India. https://web.archive.org/web/20210520045928/https://www.barcindia.co.in/data-insights. 20 May 2021.
40. Web site: WEEK 19 - DATA: Saturday, 8th May 2021 To Friday, 14th May 2021. live. BARC India. https://web.archive.org/web/20210526170655/https://www.barcindia.co.in/data-insights. 26 May 2021.
41. Web site: 2021-02-06. टीआरपीच्या शर्यतीत ‘आई..’ राहिली मागे ‘या’ मालिकांनी मारली बाजी, पाहा प्रेक्षकांच्या आवडत्या ‘टॉप ५’ मालिका. 2021-06-24. TV9 Marathi. mr.
42. Web site: 2021-02-06. प्रेक्षकांना भावतेय जयदीप-गौरीची प्रेमकथा, ‘सुख म्हणजे…’सह ‘या’ मालिका ठरल्या अव्वल!. 2021-06-24. TV9 Marathi. mr.
43. Web site: TRP च्या स्पर्धेत 'देवमाणूस' चौथ्या स्थानावर; 'ही' मालिका ठरली अव्वल. Maharashtra Times. 2021-08-10. mr.
44. Web site: WEEK 32 - DATA: Saturday, 7th August 2021 To Friday, 13th August 2021. BARC India. https://web.archive.org/web/20210826030754/https://barcindia.co.in/data-insights. 26 August 2021.
45. Web site: 'फुलाला सुगंध मातीचा' टीआरपीच्या शर्यतीत पहिल्या क्रमांकावर; 'आई कुठे काय करते' पडली मागे . 8 October 2022 . . mr.