Photograph (Nickelback song) explained

Photograph
Cover:Nickelgraph.jpg
Caption:Worldwide cover
Type:single
Artist:Nickelback
Album:All the Right Reasons
B-Side:We Will Rock You
Studio:Abbotsford (British Columbia, Canada)
Genre:Post-grunge
Length:
  • 4:19 (album version)
  • 3:55 (radio edit)
Label:Roadrunner
Producer:Joey Moi
Prev Title:Because of You
Prev Year:2004
Next Title:Animals
Next Year:2005

"Photograph" is a song by Canadian rock band Nickelback. It was released on August 8, 2005, as the first single from their fifth studio album, All the Right Reasons. The song reached the top ten in Australia, Austria, the Netherlands, New Zealand, and the United States.

Background

The song is mostly autobiographical. Singer Chad Kroeger said, "It's just nostalgia, growing up in a small town, and you can't go back to your childhood. Saying goodbye to friends that you've drifted away from, where you grew up, where you went to school, who you hung out with and the dumb stuff you used to do as a kid, the first love — all of those things. Everyone has one or two of those memories that they are fond of, so this song is really just the bridge for all that."

Kroeger said the photograph he holds up in the music video of himself and his friend Joey Moi with a champagne chiller on Joey's head is the same one he referred to in the lyrics. He also admitted he had broken into his high school to steal money from the office safe eleven times, but "half a dozen" flowed better for the lyrics.[1]

Chart performance

The single became the band's third top ten hit in the United States, peaking at number two on the Billboard Hot 100 chart. "Photograph" has sold over 1.4 million digital downloads in the U.S., according to Nielsen SoundScan, though it is certified double platinum by the Recording Industry Association of America. "Photograph", was the first of three top ten hits from All the Right Reasons in New Zealand, peaking at number four.

The song also topped the Billboard Mainstream Rock Tracks and Pop 100 charts. The single was also a huge success on the Canadian charts, peaking at number-one and staying there for seven weeks.

In 2008, the single was once again showing on future single release lists in the UK. The single was re-released on June 23, 2008[2] to capitalise on the success of "Rockstar". "Photograph" was added to the C-list at BBC Radio 1 on May 21, 2008, climbing to the B-list the following week, and then to the A-List. It was also added to the BBC Radio 2 C-list. "Photograph" originally peaked at number 29 upon its first release, three years earlier. The song re-entered the UK Singles Chart at number 52 on June 10, 2008, climbed to number 29 a week later and reached a peak of number 18, two weeks after the physical release, out peaking the original release of the song.[3] [4]

Music video

The music video was directed by Nigel Dick and was filmed in Hanna, Alberta, Canada, the band's hometown. It begins with Chad Kroeger, the video's protagonist, walking along a lonely, sparsely populated street, holding up a photograph of himself and Nickelback's producer, Joey Moi (who is referred to in the line "And what the hell is on Joey's head?"). As the song progresses to the line "And this is where I grew up," he walks to a rusty mailbox, addressed as number 29025. As he speaks of sneaking out, the camera does not show the house itself but does show a view from the inside looking out at him, possibly suggesting someone else lives there now. He continues walking and comes to an older building marked as "Hanna High School" on the front (now a vacant field, the building is no longer there) announcing, "And this is where I went to school." He and his three other band members enter the gym with their gear and put on a seemingly impromptu concert alone. During the chorus, two band members go to an old junkyard and reminisce about a field where the rest of the band and their girlfriends are partying. Another experiences a similar event near an abandoned train yard, seeing his old girlfriend (most likely Kim, who was "the first girl I kissed") run near the tracks and kiss his younger self. The Hanna Roundhouse is shown. The camera then switches to flashbacks of various people ("I miss that town, I miss the faces") As the video ends, the flashback people get in their cars to go home as the band finishes the song.

One particular shot from the video, with Kroeger holding up a picture frame at the lyric "Look at this photograph", became an Internet meme, with users replacing the contents of the frame with other pictures. At the time of the song's release, the meme has been part of the general negative attitudes towards the band, and as attitudes towards the band shifted towards more favorable appreciation, the meme was still used for humorous purposes.[5] [6]

Legacy

Use by Donald Trump

In early October 2019, United States President Donald Trump used a portion of the music video and song within a video posted on his Twitter account; it had the opening four words of the song in all capital letters as the caption for the tweet as used in the Internet meme taken from the video.[7] The video was about former Vice President (and, later, President of the United States) Joe Biden and his son Hunter. The photo shows them on a golf course with Hunter's business partner, Devon Archer and raises questions about the precise nature of Archer and Hunter's past relations with Burisma in Ukraine, while also taking a shot at the elder Biden's appearance with the lyrics "What the hell is on Joey's head?".[8] [9]

The video containing the music video and four words of the song was subsequently removed from Twitter with the following message substituted in place of the video: "This media has been disabled in response to a report by the copyright owner." This entire series of actions, the posting of the video and its removal, was met with a significant rise in digital on-demand streaming of the song and music video as well as digital download sales of the song compared to streamings and downloads on the days before the tweet.[10]

Google Photos

The band created a parody of the song for a Google Photos advertisement released in December 2020, with the lyrics making fun of Kroeger's own photographic history, including his noodle-like hair.[11]

Track listings

CD single

  1. "Photograph" [album version] – 4:21
  2. "Photograph" [edit] – 3:55
  3. "We Will Rock You" – 2:01
  4. "Photograph" [video]

2008 CD single (UK re-release)

  1. "Photograph" [radio mix] – 3:49
  2. "We Will Rock You" – 4:29

Charts

Weekly charts

Chart (2005–2008)Peak
position
Canada CHR/Pop Top 30 (Radio & Records)[12] 3
Canada Hot AC Top 30 (Radio & Records)[13] 1
Canada Rock Top 30 (Radio & Records)[14] 2
Czech Republic (Radio Top 100)[15] 17
Europe (European Hot 100)31
US Pop 100 (Billboard)[16] 1

Year-end charts

Chart (2005)Position
Australia (ARIA)[17] 45
Netherlands (Dutch Top 40)[18] 39
US Billboard Hot 100[19] 43
US Adult Top 40 (Billboard)[20] 33
US Mainstream Top 40 (Billboard)[21] 56
US Modern Rock Tracks (Billboard)[22] 46
Chart (2006)Position
US Billboard Hot 100[23] 38
US Adult Contemporary (Billboard)[24] 38
US Adult Top 40 (Billboard)[25] 7

Release history

RegionDateFormat(s)Label(s)
United StatesAugust 8, 2005Roadrunner[26]
September 5, 2005Hot adult contemporary radio[27]
AustraliaSeptember 12, 2005CD[28]
United KingdomSeptember 26, 2005[29]

Notes and References

  1. Web site: The true story behind Nickelback's smash hit, 'Photograph' . Kinos-Goodin. Jesse. CBC.ca. June 13, 2017 . June 16, 2021.
  2. http://hmv.com/hmvweb/displayProductDetails.do?ctx=280;-1;-1;-1&sku=819413 "Photograph" UK re-release date
  3. News: Nickelback 'Photograph' downloads are up, and this Trump impeachment joke won't go away - The Washington Post. The Washington Post.
  4. Web site: Here's What You Need to Know About Twitter Removing That Nickelback Music Video President Trump Used. October 3, 2019 .
  5. Web site: Haranguing Chad: how Nickelback became pop's ultimate punchline . Gavin . Haynes . November 30, 2016 . December 22, 2020 . .
  6. Web site: Nickelback the Meme: A Complete History of How We Came to Hate a Successful Band . Sage . Lazzaro . January 26, 2016 . December 22, 2020 . Observer.
  7. Trump Tweet of Nickelback Video Aimed at Biden Removed. Billboard. October 12, 2019.
  8. Web site: Trump Drags Nickelback Into His Bizarre Feud With the Bidens . October 3, 2019 . Spin Magazine . October 16, 2019.
  9. News: Trump's video taken off Twitter after band Nickelback complains . Hern. Alex. October 3, 2019. The Guardian. October 12, 2019. en-GB. 0261-3077.
  10. Streams & Sales of Nickelback's 'Photograph' Leap After Trump Tweet. Billboard. October 12, 2019.
  11. Web site: Google and Nickelback really want you to look at your photographs . Ian Carlos . Campbell . December 22, 2020 . December 22, 2020 . .
  12. Web site: Radio & Records Magazine. Radio & Records. October 7, 2005. 28. October 6, 2019.
  13. Web site: Radio & Records Magazine. Radio & Records. October 21, 2005. 52. October 6, 2019.
  14. Web site: Radio & Records Magazine. Radio & Records. November 4, 2005. 59. October 6, 2019.
  15. Web site: Čns Ifpi.
  16. Pop 100 . Billboard . 64 . January 14, 2006 . August 7, 2017 .
  17. Web site: ARIA Top 100 Singles for 2005. Australian Recording Industry Association. September 20, 2019.
  18. Web site: Top 100–Jaaroverzicht van 2005. Dutch Top 40. November 28, 2019.
  19. Web site: Billboard Top 100 – 2005. Billboardtop100of.com. August 13, 2019.
  20. 2005 The Year in Charts: Top Adult Top 40 Songs. Billboard Radio Monitor. 13. 50. 31. December 16, 2005.
  21. 2005 The Year in Charts: Top Mainstream Top 40 Songs. Billboard Radio Monitor. 13. 50. 26. December 16, 2005.
  22. 2005 The Year in Charts: Top Modern Rock Songs. Billboard Radio Monitor. 13. 50. 52. December 16, 2005.
  23. Hot 100 Songs – Year-End 2006. Billboard. January 2, 2013. August 13, 2019.
  24. Adult Contemporary Songs – Year-End 2006. Billboard. January 2, 2013. September 20, 2019.
  25. Adult Pop Songs – Year-End 2006. Billboard. January 2, 2013. September 20, 2019.
  26. Going for Adds. Radio & Records. 1618. 22. August 5, 2005. October 6, 2019.
  27. Web site: ACQB: Available for Airplay. FMQB. https://web.archive.org/web/20070207084832/http://www.fmqb.com/Article.asp?id=64265. February 7, 2007. March 27, 2022.
  28. Web site: The ARIA Report: New Releases Singles – Week Commencing 12th September 2005. ARIA. 29. September 12, 2005. dead. https://webarchive.nla.gov.au/awa/20150824225100/http://pandora.nla.gov.au/pan/23790/20150825-0851/issue811.pdf. August 24, 2015. May 23, 2021.
  29. New Releases: Singles. Music Week. 41. September 24, 2005. The song is misprinted as the label, Roadrunner, on the source.