PhotoAid explained

PhotoAid
Former Name:FunFotos
Type:Joint-stock company
Industry:
Hq Location:Bialystok Science and Technology Park
Hq Location City:Białystok
Hq Location Country:Poland
Area Served:Worldwide
Services:
Revenue:€6,5M[1]
Revenue Year:2022
Net Income:€3.1M[2]
Net Income Year:2021
Num Employees:130[3]
Num Employees Year:2022
Website:photoaid.com

PhotoAid is a Polish software development company based in Białystok, Poland, founded in 2012. It develops applications that take and process biometric photographs,[4] and manufactures photo booths.[5] In 2022, the company provided services in over 80 countries.[6]

PhotoAid was twice included in on the "FT 1000," the Financial Times list of fastest-growing companies in Europe, in 2023,[7] and 2024.

History

Photo-booth network

Brothers Marcin (b. 1984), Rafał (b. 1982), and Tomasz (b. 1986) Młodzki, students of law, computer science, and philosophy, respectively, were running an educational website for learning foreign languages Fiszkoteka.[8] [9] In 2012, they founded FunFotos, to manufacture photo booths and manage a network of the devices. First FunFotos booths that Młodzkis built in the family garage,[10] had proprietary software and were used only for taking souvenir photos.[11]

In 2015, when the Młodzkis had around 70 photo booths in shopping malls, amusement parks, and cinema multiplexes across Poland, a venture capital fund Inovo Venture Partners invested PLN 1.3 million in the company.[12] [13]

In 2016, FunFotos started to build a network of photo booths that enabled taking biometric photos adapted to official identity documents: biometric passports, ID cards, driver's licenses, registration cards, travel visas, as well as the Karta Polaka (Pole's Card), and other residence permits. The company placed its photo booths in local government offices and passport offices. In 2017, it launched the first stationary photo point under the brand FotoExpress.[14]

In 2018, the company had 130 photo booths for taking biometric passport photos.[15] In 2019, the network had over 180 devices across Poland,[16] and a local printing point in Boston. FunFotos had PLN 4 million in revenues and PLN 600,000 in net income. At the time, the work began on a web service adapted to edit photos taken with smartphones for the use in documents.[17] In late 2019, a demo version of the Android app was released.[18]

Pivot to applications

In 2020, FunFotos employed 18 people. In February 2020, the Młodzkis bought back Inovo's shares of the company. In March 2020, due to the COVID-19 pandemic, they decided to focus on developing a photo software-as-a-service based on a mobile app, while hibernating the photo booth business for the duration of the pandemic.[19] In cooperation with the Faculty of Mathematics, Informatics and Mechanics of the University of Warsaw, the company developed a set of algorithms allowing recognition of specific features in photographs of people, followed by the automatic verification and correction.[20] [21] As a result, the company has transformed from an analog to digital business operating online around the world.

In August 2020, FunFotos launched two mobile applications PhotoAid and Passport Photo Online, allowing users to take photos for official documents with a mobile phone camera.[22] The software for creating photos for ID cards was co-financed by the Polish Agency for Enterprise Development.

In 2021, the company changed its name to PhotoAid, and it registered its trademark at the European Union Intellectual Property Office.[23] The app was used in 90 countries. In September 2021, the company received PLN 2 million in another round of investment financing. It was then transformed into a joint-stock company. In 2022, it had over 130 people on board.

Software

In a selfie uploaded to the PhotoAid mobile app, the artificial-intelligence algorithms detect a face, crop the image, and turn the background into a solid white, transforming the file into a passport photo – adjusting the size and lighting, in accordance with regulatory requirements in over 13 countries.[24] [25] Immediately after uploading the photo, the AI is able to verify and mark it correct or incorrect. The app converts a photo in three seconds.[26] Images processed and scaled to passport and visa photos go through a double-match test: by the software itself, and by an expert.[27]

In 2022, the app was used by over 11.5 million users, for over 10,000 types of documents in over 150 countries.[28]

Social involvement

In June 2021, under the honorary patronage of the Ministry of Development, Labor and Technology, PhotoAid carried out a campaign “Kreuj obraz zawodowy” (Create Your Professional Image), enabling free use of the professional photo creator for CVs on its platforms.[29] Throughout 2021, PhotoAid carried out social campaigns towards commune offices,[30] [31] seniors,[32] and primary school students,[33] taking ID photos as part of the state digital-document app mObywatel.[34]

In October 2022, in cooperation with provincial governments, the company took 120,000 biometric photos for refugees from Ukraine, as part of the campaign PESEL for Ukraine.

Awards and accolades

PhotoAid was included in the Financial Times' and Statista's "FT 1000" ranking, among the fastest-growing companies in Europe for 2023, and 2024.

Notes and References

  1. Web site: Kilby . Nathalie . 2024-03-01 . FT 1000: the eighth annual ranking of Europe’s fastest-growing companies . 2024-03-13 . Financial Times . en-GB.
  2. News: Kilby . Nathalie . 2023-03-01 . FT 1000: the seventh annual ranking of Europe’s fastest-growing companies . en-GB . . 2023-04-22.
  3. Web site: Dzierżanowski . Marcin . 2022-10-12 . Bracia Planeta. Historia o tym, jak Polacy stworzyli globalny biznes w branży fotografii . Planet Brothers. A Story About How the Poles Created a Global Business in the Photo Industry . 2023-04-22 . My Company Polska . pl.
  4. Web site: Kaczyńska . Dorota . 2021-01-18 . Pandemia dobiła rynek fotobudek, ale biznes walczy o przetrwanie . Pandemic Has Killed Off the Photo Booth Market, But the Business Is Fighting for Survival . subscription . 2023-04-22 . . pl.
  5. Web site: Redakcja . 2019-01-23 . Fotobudki w urzędach. Wygodne rozwiązanie i prosty pomysł polskiej firmy . Photo Booths in Offices. A Convenient Solution and a Simple Idea of a Polish Company . 2023-04-22 . Warszawa Nasze Miasto . pl-PL.
  6. Web site: Koprowska . Joanna . Młodzki . Tomasz . 2020-07-10 . Podczas lockdownu podbili 30 nowych rynków i otworzyli punkt w Bostonie. Jak to możliwe? . During the Lockdown, They Conquered 30 New Markets and Opened a Point in Boston. How Is This Possible? . 2023-04-22 . . pl.
  7. Web site: Żmijewska . Monika . 2023-03-07 . Białostocka firma Inspeerity w pierwszej setce najbardziej obiecujących firm w Europie. W rankingu Financial Times jest też PhotoAiD . Bialystok Company Inspeerity is Among the Top 100 Most Promising Companies in Europe. PhotoAiD Is Also in the Financial Times Ranking . subscription . 2023-04-22 . . pl.
  8. Web site: Chrobot . Michał . 2013-03-12 . Polski startup na targach CeBIT 2013. Wywiad z serwisem Fiszkoteka.pl . Polish Startup at CeBIT 2013. Interview with Fiszkoteka.pl . 2023-04-22 . komputerswiat.pl . pl.
  9. Web site: Miączyński . Piotr . 2021-07-10 . Co to znaczy słabo wstrzelić się w termin. Wykupili od funduszu firmę działającą w centrach handlowych . What to Hit the Deadline Poorly Means. They Bought a Company Operating in Shopping Centers from a Fund . 2023-04-22 . Gazeta Wyborcza.
  10. Web site: Zięba . Sabina . 2022-04-12 . Polska aplikacja do robienia zdjęć do dokumentów, z której korzysta cały świat. "Mamy klientów w ponad 80 krajach" . Polish App for Taking Photos for Documents, Which Is Used All Over the World. "We Have Customers in Over 80 Countries" . 2023-04-22 . Dzień Dobry TVN . . pl.
  11. Web site: Lemańska . Magdalena . 2020-06-25 . FunFotos. Od śmiesznych fotobudek do inteligentnej fotografii . FunFotos. From Funny Photo Booths to Smart Photography . subscription . 2023-04-22 . . pl.
  12. Web site: 2023-04-22 . Ponad milion złotych dla FunFotos od Inovo . Over a Million Zlotys for FunFotos from Inovo . 2023-04-22 . MamStartup . pl-PL.
  13. Web site: 2015-08-17 . Zarabiają na fotobudkach. Na rozwój pozyskali 1,3 mln zł . They Make Money on Photo Booths, and They Raised PLN 1.3 Million for Development . 2023-04-22 . MamBiznes.pl . pl-PL.
  14. Web site: 2016-09-09 . Zdjęcia do dowodu osobistego za złotówkę . Photos for an ID Card for 1 Zloty . 2023-04-22 . Poznański Budżet Obywatelski 2017 . . pl.
  15. Web site: 2022-08-30 . FunFotos ma już 130 punktów w Polsce i szykuje się do ekspansji na Europę . FunFotos Already Has 130 Points in Poland and Is Preparing to Expand to Europe . dead . https://web.archive.org/web/20220830142238/https://retailnet.pl/2018/04/08/funfotos-ma-juz-130-punktow-w-polsce-i-szykuje-sie-do-ekspansji-na-europe-2/ . 2022-08-30 . 2023-04-22 . retailnet.pl.
  16. Web site: 2019-01-15 . Mały metraż na dużą skalę. FunFotos przekracza granice . Small Size on a Large Scale. FunFotos Pushes Boundaries . 2023-04-22 . propertynews.pl . pl.
  17. Web site: RAJA . 2021-03-15 . Zawdzięczają sukces pandemii. Aplikacja ma pomóc zrobić zdjęcie do dokumentu #PolskaToWiecej . They Owe Success of the Pandemic. The App Is to Help Take a Photo for Document . 2023-04-22 . tvp.info . . pl.
  18. Web site: US Passport Photo Maker AiD - Apps on Google Play . 2023-04-22 . en-US . 2019-11-23 . Google Play.
  19. Web site: Gadomska . Hanna . 2020-04-21 . Potrzebujesz zdjęć do dokumentów? Zrób je sam - telefonem. Ta aplikacji ci w tym pomoże . Need Photos for Documents? Do It Yourself - Over the Phone. This App Will Help You with That . 2023-04-22 . . pl-PL.
  20. Web site: Opracowanie technologii pozwalających na rozpoznawanie określonych cech fotografii osób . Developing Technologies That Allow Recognizing Specific Features of Photographs of People . 2023-04-22 . Mapa Dotacji . . pl.
  21. Web site: 2022-06-15 . Grant dla firmy PhotoAiD S.A. . Grant for PhotoAiD S.A. . 2023-04-22 . Sieć Otwartych Innowacji . Industrial Development Agency . pl-PL.
  22. Web site: 2021-05-22 . Niesamowite zdjęcia Polski zachwyciły świat . Amazing Photos of Poland Delighted the World . 2023-04-22 . Pytanie na Śniadanie . . pl.
  23. Web site: 2021-04-17 . 018326759 - photoAiD . 2023-03-25 . . Trade mark information.
  24. Web site: 2020-08-26 . Lider rynku wprowadza możliwość wykonania zdjęcia do dowodu i paszportu telefonem . Market Leader Introduces the Possibility of Taking a Photo for the ID Card and Passport with a Phone . 2023-04-22 . . pl.
  25. Web site: 2022-02-24 . Visafoto Vs. PhotoAiD: Passport Photo Tools Review . 2023-04-22 . Passport Today . en-US.
  26. Web site: 2023-04-22 . PhotoAiD . 2023-04-22 . SaaSworthy . en.
  27. Web site: Edward . Frank . 2023-03-20 . Photoaid Review and Its Alternatives . 2023-04-22 . VanceAI . en.
  28. Web site: Duszczyk . Michał . 2023-04-11 . Bracia z Polski na zdjęciach zrobili globalny interes. Z fotokabin do AI . Brothers from Poland Made a Global Deal in the photos. From Photo Booths to AI . subscription . 2023-04-22 . . pl.
  29. Web site: 2021-09-16 . Kreuj obraz zawodowy - zrób profesjonalne zdjęcie do CV! . Create Your Professional Image - Take a Professional Photo for Your CV! . 2023-04-22 . Kazimierz Pułaski University of Technology and Humanities in Radom.
  30. Web site: Woźnicki . Robert . 2021-07-15 . Bezpłatny Kreator Zdjęć do dowodu osobistego . Free ID Photo Creator . 2023-04-22 . . pl.
  31. Web site: 2021-01-22 . Projekt PhotoAiD wraz z Ministerstwem Cyfryzacji stworzył Generator zdjęć dowodowych - Dla mieszkańca - Urząd Miejski w Kostrzynie . Joint Project by PhotoAiD with the Ministry of Digitization Created the Evidence Photo Generator . 2023-04-22 . . pl.
  32. Web site: 2021-04-21 . Bezpłatne Zdjęcie Do Dowodu Osobistego dla Seniora . Free Photo For Identity Card For Seniors . 2023-04-02 . Magazyn Świat Seniora.
  33. Web site: 2023-04-02 . Generator Zdjęć do Legitymacji . ID Photo Generator - Elementary School in Szczepancowa . 2023-04-22 . Szkoła Podstawowa w Szczepańcowej.
  34. Web site: Bezpłatny Generator Zdjęć do mLegitymacji . Free Image Generator for mLegitymacja Cards . 2023-04-22 . Szkoła Podstawowa nr 7 w Białymstoku.

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