| Phở Hòa | |
| Type: | Private |
| Industry: | Fast food |
| Founded: | in San Jose, California, United States |
| Hq Location City: | Sacramento, California |
| Hq Location Country: | United States |
| Num Locations: | 72[1] [2] |
| Num Locations Year: | 2018 |
| Area Served: |
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| Founder: | Binh Nguyen[3] |
| Key People: | Vietnamese: Quốc Phan|italic=no (President) |
| Products: | Phở |
| Revenue: | $ |
| Revenue Year: | 2008 |
Vietnamese: '''Phở Hòa'''|italic=no is a phở restaurant chain based in Sacramento, California, United States. It was founded in San Jose, California, in 1983.[4], it has more than 70 locations across the United States, Canada, Indonesia, Malaysia, the Philippines, South Korea, and Taiwan.
In 1984, Binh Nguyen and Phan Jiang opened their first Vietnamese: Phở Hòa|italic=no location in Lion Plaza, the first Asian shopping center in San Jose, California, based on a Vietnamese: Phở Hòa|italic=no restaurant that opened in Santa Ana the previous year.[5] [6] In 1986, they began manufacturing a proprietary spice blend for their phở. In the late 1980s, they opened their first restaurant in Canada. In the 1990s, they founded Aureflam Corporation to franchise phở restaurants under the Vietnamese: Phở Hòa|italic=no and Vietnamese: Phở Công Lý|italic=no names. Vietnamese: Phở Hòa|italic=no opened its first location in Asia in 1995.
Vietnamese: Phở Hòa|italic=no claims to be the first Vietnamese restaurant chain to franchise. According to company statistics, Asians accounted for almost 90% of their customers until around 1993, but by 1998 about 50% of customers at recently opened locations were non-Asian.[7]