Pflueger is a brand of fishing tackle products and a subsidiary of Pure Fishing.
In 1880, Ernest A. Pflueger started the Enterprise Manufacturing Company in Akron, Ohio to make fishing tackle.[1]
In 1883, Ernest patented the use of phosphorescent paint on artificial fishing lures, which lead to tremendous growth for their fishing lures and 50 more inventions.[2]
The company's name was changed to E.A. Pflueger Company and became one of the largest fishing equipment makers in America.[3] The company would go on to develop the popular Pflueger Akron and the Summit casting reels.[4]