Delfi Limited Explained

Delfi Limited
Type:Public
Former Name:Petra Foods (1984–2016)
Industry:Confectionery
Predecessors:-->
Founders:John Chuang and brothers
Successors:-->
Hq Location Country:Singapore
Area Served:Southeast Asia
Products:Chocolate
Owners:-->

Delfi Limited, formerly Petra Foods, is a Singaporean confectionery manufacturer that primarily produces the various brands of chocolate.

History

Delfi Limited was established in 1984 by John Chuang and his brothers as Petra Foods Pte Ltd..[1] [2]

In 2012, Petra Foods entered into an agreement with Barry Callebaut where the latter would acquire the cocoa ingredient business of the former.[3] [4] The acquisition was completed in 2013.[5]

In 2016, Petra Foods announced its intention to rename itself as Delfi Limited, after its main brand to mark a shift from focusing on cocoa ingredients to chocolate-based confectionery.[6]

Products and brands

Prior to Delfi Limited's divestment of its cocoa ingredient division, it was known for providing cocoa ingredients to companies such as Cadbury, Mars, Meiji, and Nestlé.[7]

Among its products is Take It, a chocolate-coated wafer. Delfi has been involved in a legal dispute with Nestle in Singapore for Take It's similarity with the latter's KitKat. Delfi won the dispute in 2014.[8]

In 2018, Delfi acquired the license for Van Houten chocolate brand.[9]

It also owns Philippine brands Goya[10] and Knick Knacks[11] as well as Indonesian chocolate bar brand SilverQueen.[12]

Operations in the Philippines

The operations in the Philippines is managed by Delfi Marketing Inc. and Delfi Foods, Inc.[13] It manages local chocolate confectionery brand Goya which was previously owned by Philippine Cocoa. Philippine Cocoa was acquired by Nestlé in 1997 and Delfi (as Petra Foods) became involved with the Goya brand in 2006. Petra Foods would eventually bought Philippine Cocoa from Nestlé.[11] Delfi also manufactures Knick-Knacks chocolate product in the Philippines.[10] It operates a manufacturing plant in Marikina.[11]

Notes and References

  1. Web site: Company History . Delfi Limited . 19 November 2022.
  2. Web site: #24 John Chuang . Forbes . 19 November 2022 . https://web.archive.org/web/20131110113551/https://www.forbes.com/lists/2011/79/singapore-billionaires-11_John-Chuang_75J3.html . en . 10 November 2013.
  3. News: Barry Callebaut to acquire Petra Foods’ cocoa ingredients division . 19 November 2022 . Food Processing Technology . Verdict Media Limited.
  4. News: Petra Foods in dispute with Barry Callebaut on cocoa unit sale . 19 November 2022 . Reuters . 22 October 2013 . en.
  5. News: Barry Callebaut successfully closes acquisition of the Cocoa Ingredients Division from Petra Foods . 19 November 2022 . Barry Callebaut . en.
  6. News: Petra Foods proposes name change to Delfi Limited . 19 November 2022 . Singapore Business Review . 14 March 2016 . en.
  7. News: Here's what you need to know about cocoa mogul Petra Foods . 19 November 2022 . Singapore Business Review . 22 November 2012 . en.
  8. News: Singapore's food-maker wins chocolate bar dispute with Nestle . 19 November 2022 . Reuters . 29 November 2014 . en.
  9. News: Sregantan . Navin . Delfi acquires licence to Van Houten brand of chocolates for US$13m . 19 November 2022 . The Straits Times . SPH Media Limited, Co. . 13 April 2018 . en.
  10. News: For kids, snack time is Knick Knacks time . 19 November 2022 . The Philippine Star . 24 July 2012.
  11. News: Hidalgo . Vanessa B. . What’s new with 54-year-old Goya . 19 November 2022 . Philippine Daily Inquirer . 21 May 2011 . en.
  12. News: Not Many Know, SilverQueen Chocolate Is An Original Indonesian Product! . 19 November 2022 . VOI -Waktunya Merevolusi Pemberitaan . 15 March 2021 . en.
  13. News: Delfi enters local chocolate mart . 19 November 2022 . The Philippine Star . 21 March 2011.