Peter Souter Explained

Peter Souter (born 1962) is a British writer. He is the chairman and chief creative officer of TBWA London[1] [2] [3] [4] and former executive creative director of Abbott Mead Vickers BBDO.[5] [6] [7] He has written for film, television, theatre, and radio, including the screenplay for the ITV television drama Married Single Other[8] and the upcoming animated film That Christmas.

Advertising career

Souter began his career in advertising as a copywriter at Abbott Mead Vickers BBDO in 1991, where he worked alongside Paul Brazier for 4 years. He then moved on to become deputy creative director in 1995, then executive creative director in 1997, taking over for David Abbott.[9] In 2005 he worked on the 'Make Poverty History' campaign,[10] which he said was the work of which he is most proud.[11]

Writing career

Souter has written plays for radio, theatre and television. His radio plays for BBC Radio 4 include Puddle,[12] Goldfish Girl,[13] Stream River Sea,[14] That's Mine, This is Yours,[15] What Love Sounds like,[16] and "13a, 13b".[17]

Souter's television drama, Married Single Other, is a series based on the lives of group of people who are either married, single or "other", other being defined as in a relationship. It was aired on ITV in February 2010.[18]

For theatre, Souter wrote the play Hello/Goodbye, which was sold out at the Hampstead Theatre in its first run in 2013,[19] and is playing again from 21 January to 28 February 2015.[20]

Notes and References

  1. Web site: ABOUT | TBWA London The Disruption Company | Greater London. tbwalondon.
  2. Web site: Bio. Campaign . 2020-06-05 . 2020-12-07.
  3. Web site: Peter Souter to remain as chairman of TBWA\London. www.campaignlive.co.uk.
  4. Web site: Video . www.youtube.com . 2020-12-07.
  5. Web site: CV: PETER SOUTER Creative director, Abbott Mead Vickers BBDO. https://ghostarchive.org/archive/20220526/http://www.independent.co.uk/news/media/cv-peter-souter-creative-director-abbott-mead-vickers-bbdo-1142418.html . 2022-05-26 . subscription . live. February 2, 1998. The Independent.
  6. Web site: An AMV BBDO advertising supplement: Profile/Michael Baulk, Andrew Robertson, Peter Souter - The new power generation. Abbott Mead's seamless succession is the envy of adland. Stefano Hatfield reports on the new guard. www.campaignlive.co.uk.
  7. Web site: Peter Souter exits AMV for career in TV drama. www.campaignlive.co.uk.
  8. Web site: Peter Souter. IMDb.
  9. Web site: TBWA UK finally admits it's got a crisis and appoints old AMV hand Peter Souter to try to fix it. Stephen. Foster. More About Advertising. 25 November 2014.
  10. Web site: Make Poverty History: "MAKE POVERTY HISTORY" TV Commercial by AMV BBDO London. dead. https://web.archive.org/web/20160309001856/www.coloribus.com/adsarchive/tv-commercials/make-poverty-history-make-poverty-history-7084355/. 2016-03-09.
  11. Web site: My space: Peter Souter, advertising executive and writer. The Telegraph. 13 May 2013 .
  12. Web site: Drama, Puddle . BBC Radio 4 . 2020-11-30 . 2020-12-07.
  13. Web site: Drama, Peter Souter - Goldfish Girl . BBC Radio 4 . 2020-11-30 . 2020-12-07.
  14. Web site: Drama, Peter Souter - Stream, River, Sea . BBC Radio 4 . 2020-11-30 . 2020-12-07.
  15. Web site: Drama, Peter Souter - That's Mine, This Is Yours . BBC . 2011-05-04 . 2020-12-07.
  16. Web site: Drama, Peter Souter - What Love Sounds Like . BBC . 2012-10-24 . 2020-12-07.
  17. Web site: 13a,13b. Peter. Souter. September 20, 2015. Vimeo.
  18. Web site: Married Single Other. February 22, 2010. IMDb.
  19. Web site: Hello/Goodbye, Hampstead Theatre, review: 'this play will break your heart'. The Telegraph. 28 January 2015 .
  20. Web site: Hello/Goodbye. Hampstead Theatre.

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