Perry Marshall Explained

Perry Marshall
Alma Mater:University of Nebraska
Occupation:Marketing consultant, author

Perry Sink Marshall is an American business consultant, and author of books on marketing, business strategy, communications technology, and evolution.[1] [2]

Life

Marshall is the son of a pastor.[3] He graduated with a degree in electrical engineering from the University of Nebraska-Lincoln.[4]

Work and publications

After graduating, Marshall worked as an acoustical engineer at Jensen, where he designed loudspeaker systems for Honda, Mazda, Ford and Chrysler. [5]

Subsequently, he was a national sales manager at Synergetic Micro Systems; he left in 2001 after the company was bought by Lantronix.[6] He started a marketing consultancy, Perry S. Marshall & Associates, and published his first book, Industrial Ethernet: A Pocket Guide. It was followed by second and third editions, co-written with John Rinaldi.[7]

Marshall learned to use Google AdWords soon after it was first introduced.[8] [9] [10] [11]

In 2002, he released Guerrilla Marketing for Hi-Tech Sales People, an audio CD.[12] With Bryan Todd, he wrote The Definitive Guide to Google AdWords in 2006, and Ultimate Guide to Google AdWords in 2007.[13]

In 2011, with Thomas Meloche, Marshall published Ultimate Guide to Facebook Advertising.

He wrote 80/20 Sales and Marketing, published in 2013,[14] expanding on Richard Koch's 80/20 rule, as it applies to various areas in the operation of a business. Inc. magazine reviewed it as one of the "5 Best Sales Books of 2013".[15]

He wrote a paper detailing the underlying mathematical basis of the 80/20 rule, which was published in the June 2018 issue of the Harvard Business Review, Italian edition.[16]

His paper entitled Biology transcends the limits of computation was published in the journal Progress in Biophysics and Molecular Biology in October 2021.[17]

With William Miller, Arthur Reber and Frantisek Baluska, he co-authored the paper Cellular and Natural Viral Engineering in Cognition-Based Evolution, which was published in the May 2023 issue of Communicative and Integrative Biology.[18]

His paper entitled The Role of Quantum Mechanics in Cognition Based Evolution was published in the journal Progress in Biophysics and Molecular Biology in July 2023[19]

He continues to design high performance loudspeakers and write on the design philosophy he follows.[20] In January 2021, one of his designs was featured on the cover of AudioXpress magazine. [21] Another of his speakers won the Parts Express annual design competition.[22] He hosted the June 2023 meeting of the Chicago Audio Society in 2023.[23]

Evolution

In 2015, he published Evolution 2.0: Breaking the Deadlock Between Darwin And Design (BenBella Books, Inc.,), a publicly accessible account of scientific progress supporting extended evolutionary synthesis.[24]

The book accepts the process of Natural Selection, but based on the work of Barbara McClintock, Lynn Margulis, James A. Shapiro and Denis Noble, rejects the hypothesis that variation arises primarily from random DNA copying errors. It summarises the argument of Hubert Yockey that DNA transcription and translation are encoding and decoding as defined in information theory expounded by Claude Shannon and not derivable from currently known laws of physics. He provides an overview of the following mechanisms, which he regards as more likely sources of variation:

He debated these issues with Michael Levin at the Institute of Art and Ideas.[25]

Evolution 2.0 Technology Prize

Marshall has organized a private equity group and created the Evolution 2.0 prize, which is presently a $10 million reward for an Origin Of Information experiment that can be specified as a patentable process. He announced the prize at the Royal Society in May 2019.[26] [27]

The Evolution 2.0 prize is offered to anyone who can demonstrate a spontaneously arising communication system that matches Claude Shannon’s 1948 definition. Marshall says that if claims that codes are an emergent property of nature are true, then the problem should be in principle solvable and commercially valuable. He suggests that such a discovery would produce breakthrough results in Artificial Intelligence research.

Submissions will be evaluated by a judging panel consisting of:

Cancer Symposium and Working Group

Marshall was a co-organizer – with Frank H. Laukien, James A. Shapiro, Denis Noble and Henry Heng – of the three-day Cancer and Evolution Symposium in October 2020, and was the facilitator of the third day of that event.[29] This symposium led to the creation of the Cancer Evolution Working Group within the American Association for Cancer Research, and to the monthly online Cancer Evolution Seminar Series.[30] [31]

Marshall is a faculty member at the 1st International Conference on Polyploid Giant Cancer Cells at the University of Texas, February 2024.[32]

Notes and References

  1. Book: Miller, Jimmy Vee, Travis Miller, Joel Bauer ; assisted by Jennifer. Gravitational Marketing : The Science of Attracting Customers. 2008. John Wiley & Sons. Hoboken, N.J.. 978-0-470-22647-6. 197. [Online-Ausg.].
  2. News: Dahl. Darren. Small Players Seek an Alternative to the Expense of Pay-Per-Click. July 16, 2021. The New York Times. October 17, 2012.
  3. Web site: Religion. Marshall. Perry. English. 11 March 2017.
  4. Web site: Q&A with Co-Author of New Edition of ISA Book Industrial Ethernet | ISA Sarnia.
  5. http://www.chicagoaudio.org/june-2023.html
  6. Thomas. George. The Marketing Communications Consultant - Perry Sink Marshall. The Extension/ A Technical Supplement to Control Network. March–April 2002. 3. 2. 11 July 2013.
  7. Frenzel. Lou. Industrial Networking Texts: Two Selections. Electronic Design. March 26, 2008. July 16, 2021. Penton Media, inc..
  8. Book: Scarborough, Mitch Meyerson; with Mary Eule. Mastering online marketing. 2008. Entrepreneur Press. [Irvine, CA]. 978-1-59918-151-6. 196.
  9. Book: Click Here to Order: Stories of the World's Most Successful Internet Marketing Entrepreneurs. Joel Comm, foreword by Mark Joyner. Morgan James Publishing. 2008. 978-1-60037-173-8. Garden City, NY. 146–150.
  10. Book: Miller, Michael. Online marketing heroes: interviews with 25 successful online marketing gurus. Wiley Pub.. 2008. 978-0-470-24204-9. Indianapolis, IN. 217–224.
  11. Web site: Marshall info .
  12. Marshall, Perry . 2002 . Guerilla Marketing for Hi-Tech Sales People - 21 Secrets of High-Impact, Low Cost Marketing . Audio CD .
  13. Book: Jacobson, Howie. Google AdWords for dummies. 2012. John Wiley & Sons. Hoboken, N.J.. 978-1-118-11561-9. 277–278, 289. 3rd . McDonald, Kristie . McDonald, Joel.
  14. Book: Marshall, Perry. 80/20 Sales and Marketing. August 2013. Entrepreneur Press. 978-1-59918-505-7. 115.
  15. News: James. Geoffrey. 5 Best Sales Books of 2013. 10 December 2013. Inc.. July 16, 2021. en.
  16. Web site: Marshall. Perry. L'80/20 è una legge di natura frattale (Giugno 2018). Harvard Business Review Italia.
  17. Marshall . Perry . Biology transcends the limits of computation . Progress in Biophysics and Molecular Biology . 1 October 2021 . 165 . 88–101 . 10.1016/j.pbiomolbio.2021.04.006 . 33961842 . 233998975 . free .
  18. 10.1080/19420889.2023.2196145 . Cellular and Natural Viral Engineering in Cognition-Based Evolution . 2023 . w b Jr . Miller . a s . Reber . P . Marshall . F . Baluška . Communicative & Integrative Biology . 16 . 1 . 37153718 . 10155641 .
  19. The role of quantum mechanics in cognition-based evolution . 10.1016/j.pbiomolbio.2023.04.007 . 2023 . Marshall . Perry . Progress in Biophysics and Molecular Biology . 180-181 . 131–139 . 37142170 . 258478705 . free .
  20. https://audioxpress.com/article/you-can-diy-perry-marshall-the-live-edge-dipoles
  21. https://audioxpress.com/news/speakers-and-transducers-and-lots-more-in-audio-development-and-design-with-audioxpress-january-2021
  22. https://www.parts-express.com/speaker-design-competition
  23. http://www.chicagoaudio.org/june-2023.html
  24. Liu . Jinsong . Giant cells: Linking McClintock's heredity to early embryogenesis and tumor origin throughout millennia of evolution on Earth . Seminars in Cancer Biology . June 2022 . 81 . 176–192 . 10.1016/j.semcancer.2021.06.007 . 34116161 . 238618538 .
  25. Web site: IAI TV. Patterns can't explain life's complexity . Institute of Art and Ideas.
  26. News: Entrepreneurs offer $10m prize for cracking mystery of DNA. Financial Times. June 2, 2019. July 16, 2021. en.
  27. Web site: Origin of Life: $10 Million Prize at the Royal Society – VOX Site. July 16, 2019. July 16, 2021.
  28. Web site: Evolution 2.0 AI & Origin of Life Challenge, $10M Prize | HeroX.
  29. Active Biological Evolution, Frank H. Laukien, p. 298
  30. Web site: Cancer Evolution Working Group .
  31. Web site: Cancer Evolution Seminar Series .
  32. https://mdanderson.cloud-cme.com/course/courseoverview?P=5&EID=32342