Per Sundin Explained

Per Urban Sundin (born 1963) is a Swedish music executive who has been the chief executive officer (CEO) of Pophouse Entertainment since 2019.[1] [2] Previously, he served as the managing director of Universal Music Sweden and president of Universal Music Nordics from 2008 to 2019.[3]

Sundin is known for his work with musicians such as Avicii, Tove Lo, Swedish House Mafia, and ABBA.[4] [5] He is also the co-founder of Avicii Experience, a museum dedicated to Avicii with whom he worked closely after signing him in 2010.[6] [7] [8]

He has been credited for his role in the rise of Spotify and music streaming, which is depicted in the Netflix TV series The Playlist.[9] [10]

Early life and education

Sundin was born in 1963 in Sweden.[11] He attended Mid Sweden University, where he graduated with a degree in systems science.[11] [12]

Career

Sundin started his career as a marketing manager at CBS Associated Records, now part of Sony Music, in 1989.[13] He was promoted to the marketing director position in 1991.[13] Soon, he left CBS Records and worked with the national radio channel, Radio City, and Swedish commercial TV channel, TV4, as an artist manager.[13] [12]

In 1998, he rejoined Sony Music Sweden as managing director.[13] [14] Three years later, in 2001, he became the managing director of Sony Music in the Nordic region.[13]

Between 2004 and 2008, Sundin served as the CEO of Sony BMG after the merger between Sony and BMG.[13]

In 2008, Sundin joined Universal Music Sweden as the chairman and CEO.[13] At Universal Music, he was a witness in the trial against The Pirate Bay co-founder, Peter Sunde, in Malmö.[15] [16] In the same year, he became the first music label executive to partner with Spotify and thereby opened the door for the streaming platform.[15] His instrumental role in the rise of Spotify is portrayed in the Netflix drama, The Playlist.[17] [18]

In 2010, Sundin signed Avicii to Universal Music, where Avicii in 2011 released his track, "Levels".[19] [20]

In August 2019, Sundin joined Pophouse Entertainment, an entertainment company co-founded by Conni Jonsson and ABBA-member Björn Ulvaeus, as the CEO.[21] [22] Under his tenure, Pophouse Entertainment has among other things acquired the publishing and recording rights of Swedish House Mafia in March 2022, and bought Swedish podcast producer Perfect Day Media.[23] [24] [25]

Further reading

External links

Notes and References

  1. Web site: Brännbollsyran blir mötesplats för nöjesbranschen. Västerbottens-Kuriren. 18 January 2023 .
  2. Web site: Per Sundin om nya Avicii-museet: "Vi har investerat över 25 miljoner". Loke. WestbergText. February 25, 2022. Dagens industri.
  3. News: Avicii's Death Left Many Questions. Will His New Music Provide Answers?. Jim. Farber. April 5, 2019. The New York Times.
  4. Web site: Geffen Records' Neil Jacobson on the Power of Avicii and Plans for Unreleased Music. Shirley. Halperin. April 21, 2018. Variety.
  5. Web site: 'AI-enabled' indie label Snafu Records adds ex-UMG Nordics CEO Per Sundin and songwriter/producer Savan Kotecha to list of sharholders. December 4, 2020. Music Business Worldwide.
  6. Web site: Sweden honors star DJ Avicii with museum . Deutsche Welle.
  7. News: Avicii fans touched by 'emotional' museum in Stockholm. February 28, 2022. BBC.
  8. Take a Tour of Stockholm's Newly Opened Avicii Experience Tribute Museum. Katie. Bain. February 25, 2022. Billboard.
  9. News: Who are the heroes in Spotify's origin story?. The Globe and Mail. 21 October 2022 .
  10. News: 2022-10-13 . The Playlist on Netflix dramatises the implausible rise of Spotify — review . Financial Times . 2022-10-21.
  11. Web site: Musikveteranen om sin passion: "Jag kan diskutera chips i timmar". Peter. LundegårdhText. August 31, 2019. Dagens industri.
  12. Web site: Per Sundin . September 7, 2021.
  13. Web site: Per Sundin appointed SVP of Nordics at Universal Music. March 18, 2013. Music Business Worldwide.
  14. Web site: The Spotify effect. October 24, 2014. Financial Times.
  15. News: Spotify's Ek Wins Over Music Pirates With Labels' Approval . Bloomberg. 14 July 2011 .
  16. Music Executive Ridiculed at Pirate Bay Trial. Wired.
  17. Web site: Netflix confirms new fictional drama about the rise of Spotify. Nick. Reilly. June 16, 2021. NME.
  18. Web site: The rise-and-rise of Spotify is told in a ripper Swedish series. Sydney Morning Herald. 28 December 2022 .
  19. News: The winner takes it all: will Stockholm's Abba museum or Avicii experience triumph?. Tracey. Davies. The Times.
  20. Celebrate 10th Anniversary Of 'Levels' With Never-Before-Released Avicii Performance. Katie. Bain. October 28, 2021. Billboard.
  21. Web site: Universal Music Reboots Nordic Team as Per Sundin Joins Forces With Abba . August 8, 2019 . Variety.
  22. Web site: Per Sundin steps down as MD of Universal Music Sweden to join ABBA branding company Pop House. August 7, 2019. Music Business Worldwide.
  23. Web site: Swedish House Mafia Sells Masters, Publishing to Pophouse Entertainment. Jem. Aswad . March 29, 2022 . Variety.
  24. News: ABBA Star's Entertainment Firm Buys Swedish House Mafia Catalog. Bloomberg. 29 March 2022 .
  25. Web site: Pophouse Entertainment Group's Acquisition of Perfect Day Media . September 8, 2021 . Tiefenthaler. Federica .

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