| Penalty | |
| Type: | Sociedade Anônima |
| Key People: | Eduardo Estefano (Executive Director) |
| Industry: | Sporting goods |
| Products: | Athletic shoes, apparel, sports equipment, accessories |
| Revenue: | US$133.7 million (2012) |
| Net Income: | US$6.0 million (2012) |
| Num Employees: | 2,500 |
| Location: | São Roque, Brazil |
| Homepage: | penalty.com.br |
Penalty is a Brazilian sporting goods manufacturer that was established in 1970 in São Paulo. The brand is operated by its owner and creator, Grupo Cambucci.[1]
The company manufactures mainly soccer equipment such as kit uniforms and balls.
In 1945, the Assibe Brothers founded "Malharia Cambuci SA", a company of clothing for men and women in São Paulo. In 1970, the company created the brand "Penalty," launching products for the football market.
In the 1980s, Penalty became the largest Brazilian manufacturer of soccer balls. During this period, Penalty acquired the manufacturing rights for Asics shoes and Wilson tennis racquets. During the 1990s, the Brazilian football teams of São Paulo and Grêmio wore uniforms by Penalty.
In 1998, the brand expanded its business to Argentina, opening a filial of the company there and signing deals with some local teams.[1]
In 2010, Penalty started sponsoring the Spanish Futsal League, and, one year later, the company signed an exclusive agreement with Víctor Valdés,[2] the football goalkeeper of Barcelona FC and Spanish national team, for whom Penalty designed an exclusive boot.[3]
The following list that are sponsored by Penalty:
Azul Claro Numazu Yamato Sylphid Ayaka Michigami Daisuke Kikuchi Junki Kanayama Junya Takahashi Kaishu Sano Katsumi Yusa Kazuya Okamura Kenta Fukumori Miharu Kobayashi Natsumi Ikegaya Tadashi Takeda Taisuke Akiyoshi Tetsuya Funatsu Shota Kobayashi Shuhei Matsubara SteviaEgbus Mikuni Yokohama Excellence
Copagril Magnus[7] Saitama Saicolo SWH Futsal Club
ElPozo Murcia Santiago GAINER.INC Team
Banfield (2014–2018) Gimnasia y Esgrima (2011–2017) Sarmiento (1995–96, 2016–19) Talleres de Córdoba (1994–95, 2005–08, 2011–19) Vitória Joinville (1997–2000) Paraná (2007–09) Paysandu (1979–91, 1997–2001) São Paulo (1974-77, 1991–95, 2000–02) Nagano Parceiro Ladies (2016–2021) Blaublitz Akita (2013–2014) FC Maruyasu Okazaki (2016–2018) Kawasaki Frontale (1997–1998) Tegevajaro Miyazaki (2015–2020) V-Varen Nagasaki (2012–2013)
Chennai City FC (2018–2019) Intelli (1986–1987, 2004–2005, 2013–2018)
Paraguayan Volleyball Federation (FPV)
Uruguayan Volleyball Federation (FUV)
