Peclers Explained

Peclers
Type:	Private
Foundation:	Paris (1970)
Location:	Paris, New York City, Shanghai
Area Served:	Worldwide
Key People:	Dominique Peclers
Industry:	Fashion Trends Trend analysis Brand Strategy
Products:	Trend books
Homepage:	www.peclersparis.com

Peclers is a trend consulting agency founded in Paris in 1970.^[1]

Operations

The company provides trend analysis, consumer reports, and brand strategies for multiple brands and creative individuals. Peclers' creative team develops seasonal trend books^[2] that serve as a foundation for businesses in the fashion and home industries. The agency offers trend forecasts^[3] and styling intelligence,^[4] catering to various sectors such as retail, beauty, wellness and cosmetics, electronics, and consumer goods.

History

• 1970: Founded by Dominique Peclers in Paris, France
• 2001: Opened its first office in New York^[5]
• 2003: Joined WPP plc,https://www.wpp.com/en/companies/peclers-paris a multinational advertising and public relations company in London, England^[6]
• 2007: Eric Duchamp joins as president of Peclers Paris
• 2010: Opened its second office in Shanghai

External links

• Peclers website

Notes and References

1. https://www.nytimes.com/2002/03/09/news/09iht-rtrends_ed3_.html New York Times "Trend-spotting:new spins on old techniques"
2. Web site: Peclers Paris unveils new Beauty Book . 2024-04-03 . Premium Beauty News . en.
3. https://www.standard.co.uk/lifestyle/esmagazine/what-makes-a-trend-why-the-shops-are-full-of-grandma-s-favourite-shade-8135116.html Evening Standard "What makes a trend?"
4. Web site: Douglass . Rachel . 2023-08-16 . Peclers Paris: Tech gurus and urbanites to lead the way for SS24 . 2024-04-03 . FashionUnited . en.
5. https://www.weconnectfashion.com/businesses/peclersparis-north-america Peclers Paris North America
6. Web site: Peclers Paris North America . 2022-09-08 . GlobalTrade.net . en.