Peaceminusone Explained

Peaceminusone
Industry:Retail
Location:Seoul, South Korea
Founder:G-Dragon, Gee Eun
Key People:Dami Kwon, CEO
Products:Clothing, shoes, accessories, headphones

Peaceminusone (stylized as PEACEMINUSONE) is a Korean fashion line founded by G-Dragon and Gee Eun in October 2016. The label produces clothing items such as jackets, tops, hats and shoes, as well as accessories and headphones.[1]

The label has collaborated with various labels and fashion houses, notably, Nike, Vogue, Colette, Chow Tai Fook, Redbull, Mickey Mouse and Giuseppe Zanotti.[2]

Peaceminusone name

The name and logo "Peaceminusone" was first seen on his album Coup d'Etat that was released back in 2013. That is similar to peace sign with one line erased, to show the two letters 'G' and the 'D' that represent G-Dragon as well where the name came as "peace minus one".

History

The brand began its first creative experience with a limited exhibition in 2015 located in the Seoul Museum of Art called peaceminusone: Beyond the Stage. The exhibition was created to show the world that G-Dragon perceives and reflects upon human nature while also showing a perfect utopia as the world "peace" implies. It also brought together both pop culture and modern art with collaborations between various artists and G-Dragon, as well as various items from BIGBANG videos.[3] The exhibition features 200 works of art from 12 domestic and international artists including Michael Scoggins, Sophie Clements and James Clar.[4] The show was held from June 6 to August 23.[5]

In October 2016, G-Dragon released officially online. Started as a streetwear brand that consists of a variety of t-shirts, hats, and accessories. The peaceminusone logo is often seen on these clothes along with the name with a line through it as well as a daisy.[1] In 2017, the brand then start shown in a pop-up store in Seoul, with limited stores popping up around the world including Miami, Osaka, and Hong Kong.[6] [7] This brand has gained worldwide popularity with celebrities like Bella Hadid, Luhan, Fan Bingbing and Angelababy, who were spotted wearing a peaceminusone clothes.[8] [9]

Collaborations

In 2014, G-Dragon started using Peaceminusone name with his collaboration with Chow Tai Fook, releasing his own jewellery collection.[10] The following year Italian luxury footwear designer Giuseppe Zanotti teamed up with G-Dragon for a capsule range of footwear.[11] In 2016 G-Dragon teamed up with Verbal and Yoon Ahn's label Ambush for a capsule collection of denim pieces.[12] In 2017 the brand collaborated with Vogue to do pop-up shop in Seoul, selling limited edition Peaceminusone X Vogue apparel.[13] In the same year they launched collaboration with French retailer Colette which was made available to purchase on his online store.[14]

In 2019, the brand contribution for 'Mickey: The True Original Exhibition' in New York City which commemorates Mickey Mouse's 90th Anniversary.[15] In November of same year, the brand collaborated with Nike to release his Peaceminusone Para-Noise Air Force 1 shoes, G-Dragon became the first Korean singer to do so.[16] The shoes sold out within hours of being released world-wide.[17] GQ Australia named the shoes as the second most valuable sneakers of 2019.[18] The Stute picked them as the ninth best shoes in 2019.[19] The sneaker gained worldwide popularity with celebrities and athletes like Neymar, Mbappé, Trinidad James, Jay Chou and J Balvin spotted wearing them.[20] A second version of Peaceminusone Para-Noise Air Force 1 shoes in white color was released in November 2020 named "Paranoise 2.0".[21] [22] It sold-out immediately after release and was named one of the best and most expensive sneakers in 2020.[23] [24] [25]

In 2021, G-Dragon started his own range of shoes made by Nike that began with the Kwondo1 which is inspired by taekwondo, G-Dragon's legal name "Kwon" and Nike's "Just Do It" slogan.[26]

External links

Notes and References

  1. Web site: Li. Nicholas. G-Dragon Launches Latest Project PEACEMINUSONE. Hypebeast. October 1, 2017. October 3, 2016. October 1, 2017. https://web.archive.org/web/20171001213254/https://hypebeast.com/2016/10/g-dragon-peaceminusone. live.
  2. Web site: G-Dragon Launches Latest Project PEACEMINUSONE. Redbull. December 22, 2021. December 21, 2021. https://web.archive.org/web/20211221224535/https://www.redbull.com/kr-ko/events/redbullpeaceminusone/. live.
  3. Web site: G-Dragon's world: PEACEMINUSONE. June 8, 2015. The Korea Herald. March 27, 2017. Won Ho-jung. March 28, 2017. https://web.archive.org/web/20170328022438/http://kpopherald.koreaherald.com/view.php?ud=201506081604427516846_2. live.
  4. Web site: G-Dragon to hold art exhibition . May 26, 2015 . Asia One . July 26, 2015 . live . https://web.archive.org/web/20150925084203/http://www.koreatimes.co.kr/www/news/culture/2015/06/148_179596.html . September 25, 2015 .
  5. Web site: G-Dragon art exhibition opens in Seoul . June 11, 2015 . Channel News Asia. July 26, 2015 . dead . https://web.archive.org/web/20150614004045/http://www.channelnewsasia.com/news/entertainment/g-dragon-art-exhibition/1905490.html . June 14, 2015 .
  6. Web site: Peaceminusone Exhibition. Peaceminusone. December 17, 2021. live . https://web.archive.org/web/20211217003134/https://peaceminusone.com/Exhibition . December 17, 2021.
  7. News: G-Dragon's PEACEMINUSONE Pop-Up Makes Pit Stops in Osaka and Hong Kong. Patos. Robert. September 2, 2017. Hype Beast. January 24, 2018. January 25, 2018. https://web.archive.org/web/20180125134703/https://hypebeast.com/2017/9/g-dragon-peaceminusone-pop-up-osaka-hong-kong. live.
  8. Web site: G-Dragon Lands in Miami at Alchemist. 21 July 2017 . Vogue. December 17, 2021.
  9. Web site: G-Dragon Throws a Couture-Level Party. 27 January 2017 . Vogue. December 17, 2021.
  10. Web site: Ahead of G-Dragon's Hong Kong show, we talk to him about new album, touring solo, and who Kwon Ji-yong really is. 18 July 2017. South China Morning Post . December 22, 2021.
  11. Web site: Giuseppe Zanotti and G-Dragon Are Set to Launch a Footwear Capsule Collection. 3 September 2015. Hypebeast. December 22, 2021.
  12. Web site: G-Dragon's PEACEMINUSONE & AMBUSH Design Team up for a Denim Offering . 30 November 2016 . G-Dragon's PEACEMINUSONE & AMBUSH Design Team up for a Denim Offering. December 22, 2021.
  13. News: Inside the PEACEMINUSONE x 'Vogue' Korea Pop-Up. Silbert. Jake. October 23, 2017. Hype Beast. January 24, 2018. November 19, 2017. https://web.archive.org/web/20171119231423/https://hypebeast.com/2017/10/peaceminusone-x-vogue-korea-pop-up. live.
  14. Web site: Peaceminusone X Colette Collection. Fu. Joanna. December 21, 2017. July 30, 2018. July 30, 2018. https://web.archive.org/web/20180730202801/https://hypebeast.com/2017/12/peaceminusone-colette-collection. live.
  15. 'Mickey: The True Original Exhibition' Artists Revealed. 9 October 2018. Business Wire. December 22, 2021.
  16. Web site: 지드래곤 x 나이키 에어 포스 1 '파라-노이즈'는 어떤 스니커인가?. 22 November 2019 . May 14, 2020. December 20, 2019. https://web.archive.org/web/20191220213911/https://hypebeast.kr/2019/11/peaceminusone-nike-airforce-1-para-noise-detail-image?utm_source=instagram&utm_medium=social&utm_campaign=ig_bio. live.
  17. Web site: G-Dragon's Nike Air Force 1 'Para-Noise' Sold Out Fast — But Here's How You Can Still Get Them. 25 November 2019 . Footwear News. December 17, 2021.
  18. Web site: The 10 Most Valuable Sneakers Of 2019. GQ Australia. December 17, 2021.
  19. Web site: Top Shoes of 2019. The Stute. December 17, 2021.
  20. Web site: Neymar, Mbappé, and J balvin Spotted Wearing G-Dragon's shoes. kpopstarz. December 17, 2021.
  21. News: Han. Su-ji. 2020-11-25. '지디 포스' 에어포스원 파라노이즈 2, 응모 방법은?…25일 오전 10시 나이키 공식 홈에서 추첨. ko. topstarnews. 2021-10-31.
  22. Web site: Li. Nicolaus. November 5, 2020. Nike Officially Announces G-Dragon's PEACEMINUSONE x AF1 "Para-Noise 2.0". October 31, 2021. Hypebeast.
  23. Web site: Top 10 sneakers of 2020. 29 December 2020 . Straatosphere. December 17, 2021.
  24. Web site: The sneaker resale market exploded in 2020. These were the most expensive sneakers that sold on The RealReal this year, where some pairs went for up to $20,000.. Insider. December 17, 2021.
  25. Web site: StockX Has Record-Breaking Cyber Weekend Led by Air Jordan 4 'Fire Red' Sales.. 2 December 2020 . Footwear News. December 17, 2021.
  26. Web site: Take an Official Look at G-Dragon's PEACEMINUSONE x Nike Kwondo 1. Hypebeast. 17 November 2021 . December 17, 2021.

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