Paula Green Explained

Paula Green
Birth Date:18 September 1927
Birth Place:Los Angeles, California, U.S.
Occupation:Advertising executive

Paula Green (September 18, 1927 – December 4, 2015) was an American advertising executive, best known for writing the lyrics to the "Look for the Union Label" song for ILGWU and the Avis motto "We Try Harder".[1] [2] [3] Green was one of the pioneers of women in advertising.[4]

Biography

Green was born in 1927 to a Jewish family in Los Angeles.[5] [6] She moved to New York City to work in advertising after graduating from the University of California at Berkeley.

She was a copywriter at Seventeen and then worked at LC Gumbinner Agency.[7] Green started her career with the Doyle Dane Bernbach agency[2] under Phyllis Robinson.[8] In 1969, she started her own firm, Green Dolmatch, which became Paula Green Advertising,[7] and which had clients such as Goya Foods, for whom it devised the slogan "Goya Oh Boy-a."[9] An early breast cancer awareness ad campaign devised by Green for the American Cancer Society is credited with saving dozens of lives.[10]

Notes and References

  1. Four Who Made It . Time . 1972-03-20 . https://web.archive.org/web/20120331231657/http://www.time.com/time/magazine/article/0,9171,942544-3,00.html . dead . March 31, 2012 . 2009-01-03.
  2. News: It Had a Good Beat, And a Stance to It. Fried. Joseph P.. 2004-03-28. New York Times. 2009-02-08.
  3. Book: Fox, Stephen R.. The Mirror Makers: A History of American Advertising and Its Creators. 1984 . University of Illinois Press. 258. 0-252-06659-6.
  4. Fox pp. 295, 323
  5. https://www.jewishbookcouncil.org/_blog/The_ProsenPeople/post/jewish-mad-women/ Jewish Book Council: "Jewish Mad Women" by Kerri B. Steinberg
  6. https://womenatthecenter.nyhistory.org/look-for-the-union-label/ New-York Historical Society: " `Look for the Union Label': A History of the ILGWU’s Iconic Jingle" by Women at the Center
  7. News: Rooney. Jennifer. On Eve Of Creative Hall Of Fame Induction, Paula Green Reflects On The Business Of Creativity, Then And Now. 25 February 2014. Forbes. 2012-01-17.
  8. Book: Fox, Stephen R.. The mirror makers: a history of American advertising and its creators. 1997. U of Illinois P. 978-0-252-06659-7. 295.
  9. News: Paula Green Handling Goya Foods Account . Dougherty. Philip H.. 1983-11-23. New York Times. 2009-02-08.
  10. News: Cancer TV Spot Saves Lives. New York Times. Dougherty. Philip H.. 1970-05-19. 2009-02-08.

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