Paul Eli Margulies[1] (1935–2014) was an American writer, philosopher and advertising-industry creative director. Margulies was famous for writing jingles like "Plop, Plop, Fizz, Fizz, Oh What a Relief it Is!"[2] and inventing tag lines such as "I can't believe I ate the whole thing". A graduate of Dartmouth with a degree in philosophy, Margulies retired at an early age to write about philosophy.
Margulies was the son of Henrietta (née Greenspan) and Irving Margulies.[1] Although famous on Madison Avenue for his innovative work in advertising, Margulies was best known (at the time of his death) as the father of actress Julianna Margulies.[3] [4] [5]