Paul Lauer Explained

Paul Lauer
Nationality:	American
Birth Date:	March 19th, 1962
Website:	http://motiveentertainment.biz

Paul Lauer is an American entrepreneur, marketer, and author. He is the Founder, President, and CEO of Motive Entertainment, a Los Angeles based marketing and content development company.^[1]

Career

Lauer designed and executed the grassroots marketing campaigns for Mel Gibson's The Passion of the Christ,^[2] The Chronicles of Narnia,^[3] Polar Express,^[4] Rocky Balboa,^[5] Mark Burnett's The Bible Series and Son of God, among others.^[6]

Lauer has been noted as one of Advertising Age's Top 50 Marketers of the Year.^[7] He also founded YOU! Magazine for teens (published in six languages with 3,800,000 copies distributed)^[8] and has produced the World Youth Day Music Festival for 100,000+ attendees (Denver, 1993), produced documentary television, and co-authored four books.^[9]

Notes and References

1. Web site: Virtual reality film lets users experience the life of Christ. The Tidings. 16 November 2016.
2. Web site: Stanley. T.l.. `The Passion of the Christ'. Advertising Age. 16 November 2016.
3. Web site: Waxman. Sharon. The Passion of the Marketers. The New York Times. 16 November 2016. 18 July 2005.
4. Web site: Sarno. David. Next Stop, Bethlehem?. Slate. 16 November 2016. 22 December 2004.
5. Web site: Dalfonzo. Gina R.. Getting the Word Out. The Chuck Colson Center. 16 November 2016.
6. Web site: Goff. Keli. Why Christians Now Rule Hollywood. The Daily Beast. 16 November 2016. 1 April 2014.
7. Web site: Marketing 50 Page 3.5 - AdAge. Adage.com. 16 November 2016.
8. Web site: Dart. John. Catholic Youth Magazine Looks Ahead. Los Angeles Times. 16 November 2016. 31 January 1998.
9. Web site: Rice. Brian. 5 Questions with Paul Lauer, President of Motive Marketing. Business 2 Community. 16 November 2016.