Paul Cherry (author) explained

Paul Cherry is an American author, professional speaker, and business trainer, who writes and lectures internationally on sales effectiveness, customer-relationship management, and sales leadership. His book, Questions That Sell – The Powerful Process for Discovering What Your Customer Really Wants, ^[1] made it to BookAuthority's “Best Sales Books of All Time.”^[2] He lives in Wilmington, Delaware, outside of Philadelphia.

Cherry is the founder of Performance Based Results LLC, a company which delivers B2B sales training and performance coaching to teams and managers in corporations across the US and Canada.^[3] Cherry's sales presentation methods have been featured in publications such as Sales & Marketing Management^[4] and Selling Power.^[5] He has been acknowledged as one of the best proven sales leaders.^[6]

Cherry is a graduate of the University of Delaware where he holds a BA and MPA degree. He has been a member of the National Speakers Association and is a frequent keynote speaker and presenter at colleges, corporate events, business-to-business publishers^[7] and live education webinars.^[8]

Publications

Questions That Sell – The Powerful Process for Discovering What Your Customer Really Wants (AMACOM) was published in 2006. A second edition (HarperCollins Leadership)^[9] was released in 2017.

Questions That Get Results – Innovative Ideas Managers Can Use to Improve Their Teams’ Performance (Wiley)^[10] was published in November 2010 and coauthored by Patrick Connor.^[11]

The Ultimate Sales Pro – What The Best Sales People Do Differently (HarperCollins Leadership)^[12] was published in August 2018.

Notes and References

1. Book: Cherry . Paul . Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants . 2006 . AMACOM . New York, NY . 9780814473399 . 192 . first . qts1.
2. Web site: 100 Best Sales Books of All Time . BookAuthority.
3. Jim Brown, "To Sell into the Future, Dig Into the Past | Paul Cherry", August 30, 2018, Sales Tuners
4. Paul Cherry, “Sell Slower”, Sales & Marketing Management, October 2018
5. Robert McGarvey, “The Buyer’s Emotional Side”, Selling Power, February, 2010
6. https://www.salesforce.com/quotable/contributors/ “Meet the proven sales leaders that share their sales tips and wisdom on Quotable”
7. https://www.b21training.com/products/mastering-impact-questions-that-move-buyers-toward-the-sale “Mastering ‘Impact Questions’ That Move Buyers Toward the Sale”
8. https://www.lorman.com/training/sales/5-things-customers-won-t-tell-you-but-you-need-to-know “5 Things Customers Won’t Tell You... But You Need to Know”
9. Book: Cherry . Paul . Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants . 2017 . HarperCollins Leadership . New York, NY . 9780814438701 . 208 . second . qts2.
10. Book: Cherry . Paul . Connor . Patrick . Questions That Get Results – Innovative Ideas Managers Can Use to Improve Their Team's Performance . 2010 . John Wiley & Sons, Inc. . Hoboken, NJ . 978-0-470-76784-9 . 192 .
11. https://www.amazon.com/Patrick-Connor/e/B004E30FU4/ref=sr_tc_2_0?qid=1546537049&sr=1-2-ent “Author Profile – Patrick Connor”
12. Book: Cherry . Paul . The Ultimate Sales Pro - What the Best Salespeople Do Differently . August 2018 . HarperCollins Leadership . New York, NY . 9780814438954 . 240 .