Patty Brard Explained

Patty Brard
Background:solo_singer
Birth Date:March 25, 1955
Birth Place:Sorong, Dutch New Guinea (present-day Indonesia)
Birth Name:Petula Louise Brard
Origin:Rijswijk, Netherlands
Genre:Pop
Years Active:1977–present

Petula Louise "Patty" Brard (born March 25, 1955) is a Dutch entertainer and entrepreneur of Indo (Dutch-Indonesian) descent. She is a television personality and a singer, notable as a former member of the girl group Luv'. For four decades, she has often hit the headlines of the tabloid press.

In the late 1970s, Luv' scored a string of international hit records such as "You're the Greatest Lover", "Trojan Horse", "Casanova" and "Ooh, Yes I Do" on the charts. The group reunited on several occasions.

Since 1983, Brard has been active on television as a host/presenter. She hosted the Candid Camera-like TV programs such as De Bananasplit Show and Gaan met die Banaan as well as the 1985 edition of the San Remo Festival and the 2001 version of Big Brother. Inspired by the success of The Osbournes, she appeared in reality television shows that featured her life, the most popular being Patty's Posse (2003–2004). Her participation in the ice skating competition Sterren Dansen Op Het IJs (2007) and the celebrity diving competition Sterren Springen Op Zaterdag (also known as Celebrity Splash!) were highly covered events.[1] Since 2007, she has been a showbiz expert on the entertainment news program Shownieuws on SBS 6. Brard was also involved in other shows on the same channel including De Nieuwe Uri Geller ("The new Uri Geller"), Wie Ben Ik? ("Who Am I?"), K2 zoekt K3, Bonje Met De Buren ("Trouble With Neighbours") and the Dutch version of Dancing On Ice.

In 2009, 2013, 2015 and 2019, she signed exclusive deals with SBS Broadcasting B.V. (taken over by Talpa Network in 2011).[2] [3] Currently, she is working as a freelance TV host.

Since February 2020, Patty Brard has launched collections of household items, jewellery and skincare lines in association with Kruidvat shops in the Netherlands.

Musical career

The Luv' years

In 1976, she was recruited by Hans van Hemert to be part of a girl group called Luv' with José Hoebee and Marga Scheide. On December 31, 1979, Luv' received the Buma Export Award.[4] [5] The trio scored a string of hit records in Benelux, Germany, Switzerland, Austria, Denmark, France, New Zealand, Australia, South Africa, Zimbabwe and Mexico.[6] In 1980, she left the group and took part in two comebacks with Luv' (in 1993–1996 and in 2005–2012).

The Post Luv' era

In 1981, Brard was the first Luv' member to start a solo career. She recorded in the 1980s three albums (All This Way, You're in the Pocket and Red Light) in Los Angeles. She collaborated with sought-after session musicians (including Billy Preston, Paulinho Da Costa, Paul Jackson, Jr. and Jai Winding).[7] [8] [9] Brard's American recordings were not as popular as those of Luv' (except the single "Hold On To Love" which was a Top 20 hit in the Netherlands, a Top 10 hit in Belgium and which reached the 12th position in South Africa in 1981).

She is used to record duets:

In 1997, as the Spice Girls world phenomenon reached its peak, Brard hired five young women to form a short-lived female pop group Patty Cash. Hans van Hemert did the production on the quintet's recordings. Moreover, the same year, she was part of a Dutch All Stars choir (BN'ers voor BNN) which recorded "Hij gaat voor C",[17] a parodic cover version of "We Are the World" that reached the 3rd position on the Dutch Top 40. Six years later, she briefly formed her own girls band "Enuv'", inspired by her experience as a Luv' member. In 2010, NRGY Music released Brard's Schlager oriented single "Het leven is een feest" (Life is a party)[18] for the Carnival festivities in the Netherlands, which peaked at No. 8[19] in the Netherlands. In 2011, she had two other hits: "Waarom zou drinken een zonde zijn" (#21 on the Single Top 100[20]) and "Bunga, Bunga" (#64 on the Single Top 100[21]).

2022 saw her comeback as a solo singer as she released the Carnival single "In M'n Panterpak" on digital platforms. This song came out simultaneously with her panther-print collection for Kruidvat. It entered the Dutch iTunes Top 100 at #5 on February 18, 2022. It peaked at #2 on February 20, 2022. On March 3, 2022, it dropped out of this chart.

Discography

Albums

Singles

TV career

Since 1983, Patty Brard has hosted many TV shows, such as De Bananasplit Show, Gaan met die banaan, Brard gaat extreem, Onder de B van Brard and Hart van de stad.In 1985, she presented with Pippo Baudo the Sanremo Music Festival on the Italian TV channel Rai Uno.

In early 2001, in her TV show Absolutely Patty on Yorin, she interviewed VIPs in her house. In that year she also hosted the third Dutch edition of Big Brother.

Two years later, a reality TV programme Patty's Posse featured her domestic life, her friends and her family (her daughter Priscilla, and her third husband René).In the autumn of 2004, she was filmed with other celebrities (among them, her Luv' colleague Marga Scheide) as they were having a health cure in Ibiza.

On March 25, 2005, she celebrated her 50th birthday, which spawned a special TV programme Pat's Life (in which she met the most important persons in her life) was prepared. Later that year RTL 5 broadcast Lieve Patty, in which Brard helped desperate candidates to solve their love problems.In 2006, the docusoap Back in Luv' featured Luv's reunion.

Her funny performance in Sterren Dansen op het IJs (the Dutch version of Skating with Celebrities) in January 2007 was a heavily covered media event. After a 15-year-long partnership with RTL Nederland, she signed a contract with SBS 6. She was involved in several programs:

In addition to the presentation of her own shows, Brard has often been invited on successful TV shows, like (Mooi! Weer De Leeuw, Jensen! and Life & Cooking...).

In April 2011, Sanoma and Talpa took over SBS Nederland.[26] One month later, Brard's deal was not extended.[27] Soon after, RTL Nederland announced that Brard would appear in September 2011 on a reality program Diva's draaien door,[28] with former rivals Patricia Paay and Tatjana Simic.

Her participation in Sterren Springen Op Zaterdag (also known as Celebrity Splash!) in 2012 boosted her career. January 2013 saw Patty's comeback on "Shownieuws". At that time, she worked as a freelance TV host for RTL 5 (on reality shows "Wie is de Reisleider?", "Echte Meisjes op de Prairie" and "Lust, Liefde Of Laten Lopen") and SBS 6 (on "Shownieuws" and as a judge on the ski jumping competition "Vliegende Hollanders: Sterren van de Schans").

From late August 2013 to late August 2017, Patty had an exclusive contract with SBS 6.

In addition to "Shownieuws", she was involved in other programs:

Between September 2017 and March 2019, Patty was freelancing again for several channels. In March 2019, she signed a 4-year deal with Talpa TV[29] (which owns SBS6, Net5, SBS9 and Veronica).

She appeared on the following TV programs:

Moreover, due to the Covid-19 pandemic, the daily talk show she was supposed to co-host with Gordon was shelved.

In late August 2021, she started the filming of "De grote huisverbouwing", a home renovation show on SBS6. The first episode of this program was broadcast on October 24, 2021.[30]

Her contract with Talpa was not renewed in March 2023. However, Patty Brard remains a freelancer on SBS6's infotainment news program "Shownieuws".

TV shows

As the main host:

As a co-host, contestant, jury member, panellist:

One-off appearances:

Series

Brard's life was made into a television series. In February 2024, the drama series PATTY, about Brard's life, premiered on the streaming service Videoland. The series was directed by Will Koopman.[31] Brard was played in the series by Eva van de Wijdeven and Holly Mae Brood, both in different stages of life.[32]

Career in other media

Radio

In 1996, Brard hosted Radio Romantica on Hitradio Veronica, in which she gave the listeners advice about their love problems. In 2003 and 2004, she worked on a weekend show on Noordzee FM.

Playboy

In January 1988, Brard was the cover girl of one issue of the Dutch edition of Playboy.

Columnist and interviewer

In 2005 and 2006, she wrote a weekly column in Weekend (a Dutch gossip magazine) about her career and her point of view about show business. In August 2007, she was a temporary correspondent of Privé (a Dutch celebrity magazine) in which she writes another column about her holidays in Ibiza. She interviewed female stars for the glossy publication Beau Monde between 2008 and 2010. Between 2012 and 2019, she was a columnist again for Weekend.

Acting and dubbing

Brard appeared in Odyssée d'amour, a movie directed by Pim de la Parra in 1987 as well as in An Amsterdam Tale in 1999 and Costa! and the series based on it in 2001. She also played cameo roles in the TV series Pittige tijden (a parody of Goede Tijden, Slechte Tijden in 1997) as well as in the films Spion van Oranje (2009)[33] and Sinterklaas en de Pepernoten Chaos (2013).[34]
Since 2010, Brard has been voicing characters for the Dutch versions of 3-D animated comedies and children's films: How to Train Your Dragon and Sammy's Adventures in 2010, Heksje Lilly en de reis naar Mandolan (the sequel of ) in 2011,[35] in 2012, in 2015, The Emoji Movie in 2017 and in 2022.

Advertisements and TV commercials

Business

In the early 1990s, she had a fashion store in The Hague. In 2016, she launched her corrective underwear line named "Patty sexy correctie".[38] In 2017, she intended to open a gift shop[39] in Ibiza. Since February 2020, Patty Brard's products (including household items) have been available in Kruidvat shops in the Netherlands, as part of the "From PB with love" campaign.[40] Patty Brard's deal with Kruidvat also permitted the launch of the jewellery line "Pritty" with her daughter Priscilla Nasi in 2022[41] and the skincare line "PB Beauty" in 2023.[42]

Books

A journalist, Pieter Ploeg wrote her biography (De Naakte Waarheid: The Naked Truth) which was published by Strengholt in 2003.

Dutch authors Michel van Egmond and Antoinnette Scheulderman wrote another biography entitled De Negen Levens van Patty Brard (The nine lives of Patty Brard) which came out the day of her 65th birthday on March 25, 2020.[43]

On November 6, 2020, her first children's book "Bibi & Lulu – Het is Feest!" (inspired by her two dogs) came out.[44]

Personal life

Husbands

The Luv singer got married four times:

Her cousin Stanley Brard was a professional footballer with Feyenoord.

Brard's bankruptcy in 1993

Due to the flop of Hello/Brard (a magazine she had launched with Eric Peute and that focused on women's fashion, beauty, health and entertainment), Brard went bankrupt in December 1993. She was obliged to sell all her possessions. It took years to recover.

External links

Notes and References

  1. https://www.youtube.com/watch?v=rzDqTwf-BWA Video of Brard's performance on "Sterren Dansen Op Het IJs" in January 2007 on SBS 6
  2. http://luvgirlgroup.blogspot.fr/2015/08/patty-extends-her-contract-with-sbs-6.html Patty extends her contract with SBS 6
  3. https://www.ad.nl/show/patty-brard-tekent-vierjarig-contract-bij-talpa~a7de4513/ Patty's 4-year deal with Talpa
  4. http://www.bumacultuur.nl/nl/page/activiteiten/prijzen Bumacultuur.nl
  5. Web site: Buma Awards. Bumaharpengala.nl.
  6. http://luvgirlgroup.blogspot.fr/2016/06/charts-silvergoldplatinum.html Luv's peak positions on the charts
  7. Web site: All This Way by Patty Brard. Discogs.nl Information about Patty Brard's album All This Way. 19 November 2020.
  8. Web site: You're In The Pocket by Patty Brard. Discogs.nl Information about Patty Brard's album You're In The Pocket. 19 November 2020.
  9. Web site: Red Light by Patty Brard. Discogs.nl Information about Patty Brard's album Red Light. 19 November 2020.
  10. Kendricks is a former singer of the Motown singing group the Temptations
  11. Web site: Dutch Charts . Dutchcharts.nl. Steffen. Hung.
  12. Web site: Dutch Charts . Dutchcharts.nl. Steffen. Hung.
  13. https://www.discogs.com/fr/Patty-Brard-Carnavals-Party-Hitmix/release/6348421 Details about Carnvavals Party Hitmix on Discogs.com
  14. https://open.spotify.com/track/1iYwOErNVydXINFFHUlp9i Bonje Met De Buren by Patty Brard, Joey Hartkamp and Jochem van Gelder
  15. https://www.berkmusic.nl/shop/index.php?route=product/product&product_id=2137 Wat Zijn Ze Lekker by Patty Brard and Roy Donders released by Berk Music
  16. https://www.dingenvoorvrouwen.nl/showbizz/patty-brard-roy-donders-carnavalsnummer/ Patty Brard and Roy Donders duet single
  17. Web site: Dutch Charts . Dutchcharts.nl. Steffen. Hung.
  18. http://www.legaldownload.net/siteshop/artistshop/oranjemuziek/0/16877 "Het leven is een feest" by Patty Brard on Oranje Muziek site
  19. Web site: Patty (Brard) – Het leven is een feest. Steffen. Hung. Dutchcharts.nl.
  20. http://www.dutchcharts.nl/showitem.asp?interpret=Patty+Brard&titel=Waarom+zou+drinken+een+zonde+zijn&cat=s Peak position on Dutch Single Top 100
  21. http://www.dutchcharts.nl/showitem.asp?interpret=Patty+Brard&titel=Bunga+Bunga&cat=s Peak position on Dutch Single Top 100
  22. http://www.shownieuws.tv/ Shownieuws.tv
  23. Web site: Home – kijkonderzoek. Kijkonderzoek.nl.
  24. Web site: Patty Brard zoekt K3. De Telegraaf.
  25. http://www.tv-visie.nl/inhoud/nederland/nieuw-seizoen-coming-to-holland-prins-zoekt-vrouw_40476/ TV-visie.nl
  26. https://www.villamedia.nl/artikel/sanoma-rondt-overname-sbs-af News Item Villamedia
  27. http://www.televizier.nl/artikel/8003/patty-brard-weg-bij-shownieuws Article posted on Televizier.nl on May 18, 2011
  28. http://www.rtl.nl/reality/divasdraaiendoor/ Official site of TV reality program "Diva's draaien soor"
  29. https://www.nu.nl/media/5786790/patty-brard-vertrekt-bij-rtl-en-tekent-vierjarig-contract-bij-talpa.html
  30. https://www.mediacourant.nl/2021/09/patty-brard-degradeert-naar-middag-tv-minder-vaak-in-shownieuws/
  31. Web site: Videoland Original 'PATTY' vanaf zondag te streamen . 2024-02-26 . TVvisie . nl.
  32. Web site: Haar . Fabiën van der . 2024-01-26 . Videoland deelt eerste beelden PATTY de serie én maakt nieuwe castleden bekend . 2024-02-26 . Grazia . nl-NL.
  33. Web site: Spy of Orange. February 5, 2009. IMDb.
  34. https://www.imdb.com/title/tt3244998/ IMDB file
  35. https://www.youtube.com/watch?v=dLTLWmAygKY Youtube.com
  36. https://www.youtube.com/watch?v=e5Mfj3vsdL8 TV commercial for Albert Heijn featuring Patty Brard posted on YouTube
  37. http://luvgirlgroup.blogspot.fr/2012/09/patty-in-de-meubelmarkt-commercial.html Article about "De Meubelmarkt" commercial featuring Patty Brard
  38. http://www.weekend-online.nl/nieuws/20061/column-patty-brard201616 Patty's column in Weekend magazine announcing the launch of her corrective underwear line
  39. Web site: Patty's shop in Ibiza is not off the ground for the time being. Algemeen Dagblad. August 28, 2018.
  40. Web site: Patty Brard presenteert schoonmaakcollectie met panterprint. Algemeen Dagblad. 2023-11-22. 2020-02-17. nl.
  41. Web site: Patty Brard and her daughter Priscilla Nasi launch PRITTY. Luvgirlgroup. June 16, 2023.
  42. Web site: Patty Brard launches PB Beauty and the new Pritty collection with Priscilla. Luvgirlgroup. June 16, 2023.
  43. Web site: Is biografie Patty Brard inderdaad 'het boek waar heel Hilversum van siddert. AD.nl article about Patty Brard's biography. 19 November 2020.
  44. Web site: PATTY BRARD SCHRIJFT BOEK OVER HAAR HONDEN: 'HET ZIJN MIJN KINDEREN'. Linda.nl article about Patty Brard's children's book Bibi & Lulu. 19 November 2020.