Patari (service) explained
Patari
|
Logo Alt: | Patari Logo |
Collapsible: | yes |
Country Of Origin: | Pakistan |
Ceo: | Rabeel Warraich (Interim CEO) |
Registration: | Optional |
Company Type: | Private |
Location City: | Lahore, Punjab |
Country: | Pakistan |
Area Served: | Worldwide |
Industry: | Streaming on-demand media |
Current Status: | Active |
Patari (Urdu:) is a Pakistani music streaming service founded in February 2015 by Khalid Bajwa, Faisal Sherjan, Iqbal Talaat Bhatti and Humayun Haroon.[1] [2] [3] The site provides Pakistani music and is known as the largest local music streaming service in Pakistan.[4] [5] [6]
History
Background
According to the chief creative officer of Patari, the initial plan was to create an online Pakistani drama serial portal. However, when this did not succeed, the Jang Group’s Chief Strategy Officer Faisal Sherjan, encouraged Patari's founders to focus on music instead.[7] [8] [9]
Launch
Patari was launched in February 2015 in beta version with a collection of 20,000 songs and 600 artists and was accessible only through invites and later by registration, which led to an increase in access across Pakistan.[10] “We honestly just kept our heads down and kept working on it. Just another day in the life of a start-up we thought, and the next thing we knew, it was everywhere. People were sharing screenshots, making memes, trading tips on how to get invites and reaching out to us to tell us how much they love Pakistani music and Patari” said Khalid Bajwa.[11] [12] Patari was opened to public browsing on 4 September 2015.[13] [14]
Apps
Patari launched apps for iOS and Android in August 2015. It is planning to launch a Windows OS Windows Mobile app in the near future.[15] [16]
Funding
On 30 December 2016, Patari received a total amount of US$200,000 in seed funding from the investment firm Sarmayacar.[17]
Weekly singles chart
Patari Haftanama is a Pakistani top 20 singles chart that is presented every Thursday at Patari.pk.[18] [19]
Legal issues
In June 2015, EMI Pakistan requested Patari to remove all its content from the website as it held the licenses for over 60,000 Pakistani artists and controlled almost 70% of the total music of Pakistan. Zeeshan Chaudhry, General Manager of EMI Pakistan said: “I am not against Patari. I am against any portal or platform that provides illegal music.” Patari and EMI have since resolved their differences and signed an agreement that places EMI on the Patari platform.[20] [21] [22] [23]
Notes and References
- Web site: The visionary ways of Patari TNS - The News on Sunday. tns.thenews.com.pk. en-US. 2017-11-25. https://web.archive.org/web/20171125231055/http://tns.thenews.com.pk/visionary-ways-patari/#.Whnjl1WWbIU. 2017-11-25. dead.
- Web site: Tarishi Verma. Love Pakistani music? Here's how to lay your hands on it. https://web.archive.org/web/20150419093615/http://www.hindustantimes.com/music/love-pakistani-music-here-s-how-to-lay-your-hands-on-it/article1-1338836.aspx. dead. April 19, 2015. Hindustan Times. 30 June 2015. New Delhi, India. 19 April 2015.
- Web site: Patari.pk will please the music audience in Pakistan. Dispatch News Desk. 30 June 2015. Pakistan. 10 March 2015.
- Web site: Ayda. Patari contains the biggest Pakistani music collection ever. Plan 9. 30 June 2015. Pakistan. 4 February 2015. https://web.archive.org/web/20150514101807/http://plan9.pitb.gov.pk/patari-contains-the-biggest-pakistani-music-collection-ever/. 14 May 2015. dead.
- Web site: Zahra Salahuddin. Patari: This new Pakistani music site could be a game changer. Dawn. 30 June 2015. Pakistan. 12 March 2015.
- Web site: The visionary ways of Patari TNS - PackagesPoint . packagespoint.com. 5 October 2019 . en-US. 2019-11-25.
- Web site: Fatima Rizwan. Pakistani startup, Patari, is the answer to all of your music woes. Techjuice. 30 June 2014. Pakistan. 9 March 2015.
- Web site: Is Local Music Streaming 'Patari' Pakistan's Answer to Spotify?. Pro Pakistani. 30 June 2015. 6 March 2015.
- Web site: Hassan Belal Zaidi. Preserving music never heard online before. Dawn. 30 June 2015. Pakistan. 26 March 2015.
- Web site: Patari contains the biggest Pakistani music collection ever. More Magazine. 30 June 2015. 4 February 2015. https://web.archive.org/web/20150628064327/http://www.moremag.pk/2015/02/04/patari-biggest-pakistani-music-collection-ever/. 28 June 2015. dead.
- Web site: Babar Khan Javed. Online music service Patari's founders confident of success. The Express Tribune. 30 June 2015. Pakistan. 16 March 2015.
- Web site: Haseeb Sultan Abdul. Will Patari.pk be successful in a country like Pakistan?. The Express Tribune. 30 June 2015. Pakistan. 18 March 2015.
- Web site: Patari opens for public. The Express Tribune. 18 September 2015. September 4, 2015.
- Web site: Bushra Sultana. Stream the night away: Pakistani music goes online. TNS - The News On Sunday. 22 September 2015. August 16, 2015. https://web.archive.org/web/20150918062443/http://tns.thenews.com.pk/stream-night-away-pakistani-music-portals-taazi-patari/#.VgEFHdKqqko. 18 September 2015. dead.
- Web site: Maryam Dodhy. Patari launches beta apps for Android and iOS — We go hands on!. Tech Juice. 22 September 2015. August 4, 2015.
- Web site: Riaheen Ali. Patari An App for Pakistani Music. Phone World. 22 September 2015. Aug 9, 2015.
- News: Pakistan's Music Streaming Platform Patari Raises $200,000 in Seed Funding. December 30, 2016. Techlist. techlist.pk.
- Web site: Haftanama | Patari Haftanama . 2017-08-27 . https://web.archive.org/web/20180702014539/http://haftanama.patari.pk/index.php/category/haftanama/ . 2018-07-02 . dead .
- Web site: Patari Haftanama will cheer you up every week . 2017-08-27 . https://web.archive.org/web/20170827210913/http://enlighten.pk/2016/01/22/patari-haftanama-will-cheer-every-week/ . 2017-08-27 . dead .
- Web site: Rafay Mahmood. Patari takes a hit as country's biggest record label threatens legal action. The Express Tribune. 30 June 2015. Pakistan. 12 June 2015.
- Web site: Nabeel Ahmed. Patari aims to bring dawn of music industry in Pakistan. PAKISTAN DIGITAL REVIEW. 30 June 2015. 4 June 2015. https://web.archive.org/web/20160121212448/http://www.pakistandigitalreview.com/patari-aims-to-bring-dawn-of-music-industry-in-pakistan/. 21 January 2016. dead.
- Web site: What's rattling around in the patari?. The Express Tribune. 18 September 2015. September 12, 2015.
- Web site: Patari An App for Pakistani Music Website?. Packages Point. 12 Oct 2019. Oct 12, 2019.