Parley for the Oceans explained

Logo Alt:Parley
Founder:Cyrill Gutsch
Type:Nonprofit organization
Purpose:Environmentalism

Parley for the Oceans is a nonprofit environmental organization that focuses on protection of the oceans. It was founded in 2012 by Cyrill Gutsch.[1]

Background

Before founding Parley for the Oceans, Cyrill Gutsch worked as a designer for companies including Lufthansa, BMW, and Adidas. A meeting with Paul Watson prompted him to start Parley[2] in 2012.

Partnerships

In 2015, Parley for the Oceans began a partnership with Adidas. The two organizations subsequently collaborated to produce products made from upcycled plastic.[3] [4] [5] [6] In December 2020, Vogue reported that they had manufactured "tens of millions of sneakers made from Parley Ocean Plastic".[7] The partnership lasted until 2024.[8]

Parley has additionally partnered with G-Star Raw, Porter magazine, Stella McCartney, and others.

In June 2020, Parley announced a $50 million partnership with the South Asia Co-operative Environment Programme and the World Bank to clean up plastic pollution in bodies of water in South Asia. The partnership additionally involved eight countries including Bangladesh, India, and the Maldives.[9] Parley for the Oceans, along with JetBlue Technology Ventures and Toyota Ventures, is among the corporate investors that have invested $40 million in the Air Company, a carbon negative vodka distiller and perfume and hand sanitizer manufacturer that uses heterogeneous catalysis to convert captured carbon into ethanol.[10]

AIR strategy

Parley for the Oceans' "AIR" strategy calls for Avoidance, Interception and Redesigning of the sources of plastic pollution.

The AIR pledge led Adidas to end the use of single-use plastic in its offices and Porter magazine to commit to plastic-free subscriptions by 2019.

Reception

In 2018, Parley for the Oceans received the Special Recognition Award for Innovation at The Fashion Awards.[11]

Notes and References

  1. Web site: Amodio. Joseph V.. April 8, 2019. 20 Minutes With: Cyrill Gutsch of Parley for the Oceans. 2021-06-20. Barron's. en-US.
  2. Web site: Bauck. Whitney. June 19, 2018. How Parley for the Oceans Became Fashion's Go-To Environmental Non-Profit. 2021-10-07. Fashionista. en.
  3. Web site: Greig. James. 2021-06-10. Inside Parley For The Oceans' mission to protect our polluted planet. 2021-06-20. Dazed. en.
  4. Web site: Adidas and Parley for the Oceans united sportingcommunities across the globe to run for the oceans. 9 May 2022. Herzogenaurach, Germany. Adidas News. 16 July 2024.
  5. Web site: Brands for Recycled Ocean Plastic Lighting. 11 June 2024. Anova Lighting. 16 July 2024.
  6. Web site: Adidas and Parley are saving the oceans – one shoe at a time. 9 January 2019. Wired. 16 July 2024.
  7. Web site: Farra. Emily. December 11, 2020. Our Plastic Problem Has Reached a Tipping Point—Here's Why We're Still Hopeful. 2021-06-20. Vogue. en-US.
  8. Web site: Adidas ends partnership with Parley for the Oceans. 9 April 2024. SGI Europe. Claudia. Klingelhöfer. 16 July 2024. subscription.
  9. Web site: Freeman. Liam. 2021-06-06. "If we're serious about averting a climate catastrophe, we must end industrial fishing": Cyrill Gutsch and Sylvia Earle on saving our oceans. 2021-10-07. Vogue India. en-IN.
  10. News: Olick. Diana. May 16, 2022. This start-up makes vodka out of CO2 emissions, and it's backed by Toyota and JetBlue. CNBC. August 3, 2022.
  11. Web site: Farra. Emily. November 29, 2018. Parley for the Oceans Founder Cyrill Gutsch Believes Fashion Can Lead the Way to a Healthier Planet. 2021-06-20. Vogue. en-US.

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