Parisienne (cigarette) explained

Parisienne
Type:Cigarette
Currentowner:British American Tobacco
Producedby:British American Tobacco
Origin:Switzerland
Markets:Switzerland, Austria, Germany, Argentina where it's known as Parisiennes
Previousowners:F. J. Burrus
Footnotes:Carcinogenicity: IARC group 1

Parisienne (Parisiennes in Argentina)- is a Swiss brand of cigarettes, currently owned by British American Tobacco and manufactured in the city of Boncourt. They approximately produce 6-7 billion sticks per year.[1]

History

Parisienne was launched in 1887 by François-Joseph Burrus and the first filtered cigarettes were produced in 1947.[2] Rothmans buys the brand and factory in 1996, before merging with British American Tobacco in 1999.[3]

Parisienne is one of the most popular cigarette brands in Switzerland.[4] Despite its level of popularity, both domestically and internationally, the brand is sold very rarely outside Switzerland.[5] It had a market share of 13.7% in 2003 and was thus the best-selling cigarette brand in Switzerland after Marlboro.[6]

In the past, the brand was also distributed in Switzerland under the name Parisiennes. Today, Parisiennes Filtres are made by Altadis in Argentina.

Though Parisienne Jaune is the most widely bought kind, the cigarettes come in the following varieties of increasing strength: Ciel, Orange, Bleue, Verte, Jaune, Noire, Super. The brand is also sold as rolling tobacco.[7]

Parisienne People

The brand was originally called Parisienne People. In the late 1990s, a number of internationally renowned film directors, including Jean-Luc Godard, David Lynch, Emir Kusturica and the Coen Brothers, created advertisements for the brand under the old name. These shorts were shown in cinemas across Switzerland before the film trailers.[8] The directors were given free rein with the adverts and the directorial style of each can clearly be distinguished in their respective shorts.[9] [10] [11] [12] [13] [14] [15] [16] [17] [18]

Markets

Parisienne cigarettes are mainly sold in Switzerland (about half its volumes), but also are or were sold in Austria and Germany.[19] [2] [20] The brand is also sold in Argentina, where it's known as "Parisiennes".[21]

See also

Notes and References

  1. News: 2023-01-17 . La fin des Parisienne suisses: salut, la clope d'ici! . fr . Le Temps . 2023-01-17 . 1423-3967.
  2. Web site: Parisienne. Zigsam.at. 6 January 2018.
  3. News: 2022-11-04 . Boncourt, ses cigarettes, sa tristesse . fr . Le Temps . 2023-01-17 . 1423-3967.
  4. News: A Boncourt, les cigarettes se célèbrent avec nostalgie. Le Temps. 23 May 2014 . 6 January 2018.
  5. Web site: Parisienne. 16 May 2014. Smokerswrites.wordpress.com. 6 January 2018.
  6. Web site: Schritt an die Öffentlichkeit. Newsletter für die kommerzielle Kommunikation Nr. 16. Schweizer Werbung/Publicité Suisse (SW/PS). dead. PDF; 294 kB. 2010-05-03. https://web.archive.org/web/20140531105355/http://www.sw-ps.ch/pict/sw_monitor_home/04_monitor_16.pdf. 2014-05-31. December 2004. de. 1–5.
  7. http://www.parisienne.ch
  8. Web site: David Lynch Commercials. Lynchnet.com. 6 January 2018.
  9. Web site: The Curtis Way: Parisienne People. Garret. Curtis. 21 April 2008. Curtisway.blogspot.com. 6 January 2018.
  10. Web site: Parisienne Cigarettes "Parisienne People". Adage.com. January 2004 . 6 January 2018.
  11. Web site: David Lynch's Parisienne Cigarettes Ad. 6 September 2006. Consumerist.com. 6 January 2018.
  12. Web site: Cigarette Commercials from David Lynch, the Coen Brothers and Jean Luc Godard. Openculture.com. 6 January 2018.
  13. Web site: Parisienne Cigarettes (Switzerland): Parisienne People. https://ghostarchive.org/varchive/youtube/20211221/jANpEgKp_Ss . 2021-12-21 . live. 11 December 2007. 6 January 2018. YouTube.
  14. Web site: Roman Polanski Comercial Parisienne People. https://ghostarchive.org/varchive/youtube/20211221/Ln_tudi5j98 . 2021-12-21 . live. 17 May 2007. 6 January 2018. YouTube.
  15. Web site: Jean-Luc Godard & Anne-Marie Miéville: 'Parisienne People'. https://ghostarchive.org/varchive/youtube/20211221/icx7rB7WdDw . 2021-12-21 . live. oedipax. 9 December 2006. 6 January 2018. YouTube.
  16. Web site: Parisienne People - Emir Kusturica (1994). https://ghostarchive.org/varchive/youtube/20211221/9Q5TCfpZgYY . 2021-12-21 . live. 30 March 2007. 6 January 2018. YouTube.
  17. Web site: Wim Wenders comercial Parisienne People. https://ghostarchive.org/varchive/youtube/20211221/_88-h9iG4xU . 2021-12-21 . live. 20 May 2007. 6 January 2018. YouTube.
  18. Web site: Parisienne People - Giuseppe Tornatore (1995). https://ghostarchive.org/varchive/youtube/20211221/ZQy9_GTzgHU . 2021-12-21 . live. lamarde. 10 November 2007. 6 January 2018. YouTube.
  19. Web site: BrandParisienne - Cigarettes Pedia. Cigarettespedia.com. 6 January 2018.
  20. Web site: Brands. Cigarety.by. 6 January 2018.
  21. Web site: Parisiennes. Zigsam.at. 6 January 2018.

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