Pardot | |
Industry: | Marketing Technology |
Founded: | in Atlanta, USA |
Founders: | David Cummings, Adam Blitzer |
Fate: | Acquired |
Successor: | ExactTarget |
Hq Location City: | Buckhead |
Hq Location Country: | USA |
Parent: | Salesforce |
Pardot is a marketing automation company founded by David Cummings and Adam Blitzer in 2007. Acquired by ExactTarget in 2012 for $100 million dollars and then by Salesforce in 2013.[1]