| Parachute | |
| Producttype: | Hair products |
| Currentowner: | Marico |
| Producedby: | Marico |
| Country: | India |
| Markets: | Asia |
| Previousowners: | Bombay Oil Industries |
| Website: | |
Parachute is a brand name for a range of coconut-based oil manufactured by Marico.
Parachute is the flagship brand of Marico. Before the 1992 economic liberalisation in India, the government classified vegetable oils as an essential commodity.[1]
In the late 1990s, Marico made its first serious entry into foreign markets by setting up a manufacturing plant in Bangladesh. Parachute's market share rose to 70% within ten years.[1]
Marico makes two kinds of coconut oil, Parachute edible grade hair oil, and Parachute Advansed Hair oil.
Parachute edible oil contains 100% coconut oil, whereas Advansed hair oil contains coconut oil along with fragrance and Vitamin E.