Pappy Van Winkle's Family Reserve Explained

Pappy Van Winkle's Family Reserve should not be confused with Old Rip Van Winkle.

Pappy Van Winkle's Family Reserve
Type:Bourbon whiskey
Abv:45.2–53.5%
Manufacturer:Sazerac Company
Origin:Kentucky, United States
Related:Buffalo Trace
Old Rip Van Winkle

Pappy Van Winkle's Family Reserve is the flagship brand of bourbon whiskey owned by the "Old Rip Van Winkle Distillery" company. It is distilled and bottled by the Sazerac Company at its Buffalo Trace Distillery in Frankfort, Kentucky. Pappy Van Winkle's Family Reserve is often regarded as one of the finest bourbons in the world, and its very low production and high demand can make it extremely difficult to find.[1] [2] [3]

History

In 1893, when he was 18 years old, Julian "Pappy" Van Winkle Sr. began working as a salesman for W.L. Weller & Sons. He became co-owner fifteen years later. In 1910 they acquired the A. Ph. Stitzel Distillery in Louisville, Kentucky, which had started as a sour mash whiskey distillery in 1872.[4]

The Stitzel Distillery supplied much of the whiskey sold by the Weller wholesale firm. Old Rip Van Winkle was introduced just before the start of prohibition in the United States.[5] After prohibition, the brand was not reintroduced until after 1972 when the Stitzel-Weller distillery and its current brand names (including W. L. Weller, Old Fitzgerald, Rebel Yell, and Cabin Still) were sold to other companies.[5] The only brand name the Van Winkle family had kept the rights to was the pre-prohibition brand Old Rip Van Winkle.[5] A photo of Pappy Van Winkle lighting a cigar graces the bottle's label.[6] [7]

Sometime after the Stitzel-Weller distillery was sold in 1972, Julian Van Winkle Jr. reintroduced the Old Rip Van Winkle brand and initially used old whiskey stocks from the distillery for its bottlings.[5] Julian Jr. died in 1981 and Julian Van Winkle, III (Pappy's grandson)[8] took over the Old Rip Van Winkle Distillery company.

After the initial sale in 1972, the Stitzel-Weller distillery was eventually closed completely in 1991.[9]

Since 2002, the Van Winkle brands have been distilled and bottled by the Sazerac Company at the Buffalo Trace Distillery as a joint venture with the Old Rip Van Winkle Distillery company.[5]

In 2013, Julian Preston Van Winkle III, said the 2013 bottlings of the 23-year brand expression "may be the last of its kind", since at that point there was very little left of the aging stock from the Stitzel-Weller distillery (although he said the brand would not be discontinued).[4] [10] The makers say that they do not want to boost production, as there is considerable long-term risk, and they do not want to be left holding copious quantities of unsaleable bourbon should tastes, fashions or circumstances change.[11]

Production is being increased somewhat, with a projected increase of the annual production from 6–8 thousand bottles in 2015 to 15 thousand by 2025, but the production will remain well below mass-market levels.[12]

Popularity

The product has a cult-like following.[13] [14] Famous chefs such as Anthony Bourdain and David Chang have favored the product.[1] Food Republic reported that Chef John Currence said: "There's Pappy Van Winkle, then there's everything else."[14] Bourbon aficionados have shown up in droves to get a small chance in a lottery to purchase some (at the full list price of more than $100 per bottle).[15] [16] It has been called "the bourbon everyone wants but no one can get".[1] A writer for The Wall Street Journal said "you could call it bourbon, or you could call it a $5,000 bottle of liquified, barrel-aged unobtanium."[3] [11] Jen Doll wrote in The Wire, "it's an age-old dilemma (supply and demand) leading to an age-old marketing dream (a product that can't be kept on the shelves ... money in the pockets ... bourbon in the bourbon snifters)."[1] [2] [11]

According to an article published by Fox News and Maxim, 23-year-old Pappy Van Winkle's Family Reserve is said to be one of the five most expensive bourbons.[17]

On April 10, 2018, Kentucky priest Father Jim Sichko personally delivered a bottle of 23 year old Pappy Van Winkle to Pope Francis. Sichko, who lives in Madison County, tweeted about the event, posting a photo of him handing over the pricey bourbon on April 10 with the caption, “Pope Francis receiving his 23 year old Pappy Van Winkle Bourbon as we shared our love of My Ole Kentucky Home!” He also posted a selfie taken with the Pope outside after mass on Sunday. The pope said "very good bourbon."[18]

Style

Like all modern bourbons, Van Winkle bourbons are made primarily from corn and aged in charred new American oak barrels. A distinguishing feature of Van Winkle bourbons is their use of wheat as the secondary ingredient instead of the usual rye, and their additional inclusion of barley malt.

Pappy Van Winkle is aged for 15, 20 or 23 years,[8] all of which are considerably longer than the aging period for most bourbons. The 20 year is bottled at 90.4 U.S. proof (45.2% alcohol by volume)[6] and has been described as "intensely fruity". The 15 year is bottled at 107 proof.[19] The 23 year is bottled at 95.6 proof.

Related products

Pappy Van Winkle's Family Reserve is not to be confused with its similarly named sister brands, which are substantially less expensive and less sought after. The related brands include:[8]

Some restaurant and bar menus fail to clearly distinguish the brand names, and may even list these other brands as "Pappy". Three telltale signs are that the other affiliated brands are aged less, so any product that is not aged at least 15 years is not true Pappy, only the true Pappy brands have the photo on the label showing Julian "Pappy" Van Winkle Sr., and only the true Pappy bourbons say "Pappy Van Winkle's Family Reserve" on the label.

The rye label includes a small subtext saying "From Pappy Van Winkle's Private Stock", but its main title does not use "Pappy", and the "Old Rip" and "Special Reserve" labels do not say "Pappy" at all.

Another product produced at the same distillery, with the same or almost the same mash bill, is Sazerac's W. L. Weller brand.[8]

Awards

Pappy Van Winkle's Family Reserve has won various awards.[20]

2013 theft

In mid-October 2013 the company reported the theft of 65 three-bottle cases of Pappy Van Winkle 20 Year and nine three-bottle cases of 13-year-old Van Winkle Family Reserve rye.[23] [24] [25] Police theorized that it took the thief about two months to complete the heist, and noted that whoever did it avoided being recorded by security cameras.[13]

On Monday December 2, Pat Melton, the sheriff of Franklin County, Kentucky, announced a $10,000 reward to anyone who could give information that leads to a conviction in the case. $1,000 of this reward money was offered by Bluegrass Crimestoppers and the other $9,000 by an anonymous donor.[26]

A break in the case came in March 2014 when a Buffalo Trace employee was arrested by Franklin County deputies when five barrels of stolen Wild Turkey bourbon were found on his property. On April 21, 2015, nine Kentucky residents, three of whom were employees at both Wild Turkey and Buffalo Trace, were indicted for thefts at the Buffalo Trace and Wild Turkey distilleries dating back to 2008. Over $100,000 worth of the stolen whiskey was recovered, including more than two dozen bottles of Pappy Van Winkle and 15 barrels of Wild Turkey.[27] The Van Winkle family has stated that the stolen whiskey should be destroyed as a precaution against tampering or contamination, pending the approval of the judge.[28] [29] [30] The recovered whiskey had been destroyed.

The heists included Pappy Van Winkle (more than 20 cases), 50 to 70 cases of Eagle Rare bourbon, and stolen barrels of other whiskey that are still missing. The warrants recovered one barrel of 17-year-old Eagle Rare worth more than $11,000.[31] [32] All nine defendants are charged with being members of a criminal syndicate, engaging in organized crime.[33]

In 2021, Netflix released a docuseries called Heist about the incident.[34]

Forgeries and counterfeits

Counterfeiters have used empty bottles of Pappy Van Winkle's Family Reserve to refill with other bourbon and sell as authentic. Counterfeiters will generally purchase empty Van Winkle bottles online on sites such as eBay and refill with similar tasting bourbon.[35]

As the Van Winkle line has grown in popularity and the values have risen, many recipes have been published online to try and mimic the taste of Van Winkle bourbon by blending other less valuable bourbons together. These bourbon mixes are commonly referred to as “Poor Man’s Pappy”.[36]

See also

Further reading

Notes and References

  1. Doll. Jen. The Bourbon Everyone Wants But No One Can Get. The Atlantic. November 28, 2012. September 16, 2021.
  2. News: Where Did the Missing 65 Cases of Pappy Van Winkle Whiskey Go? . Connor . Simpson . October 19, 2013 . . October 21, 2012.
  3. The Best Bourbon You'll Never Taste: Inside the Pappy Van Winkle Phenomenon . Josh . Moss . Chris. photographer . Witzke . . July 2013 . 66–69. 102 . July 30, 2014 . Louisville, Kentucky . August 8, 2014 . https://web.archive.org/web/20140808050144/http://loumag.epubxp.com/i/138735/70 . dead .
  4. Web site: American Whiskey: Commonwealth Distillery - Where Old Rip Van Winkle Sleeps . Linda . Lipman . John . Lipman . American Whiskey . October 19, 2013.
  5. http://www.oldripvanwinkle.com/newbs/vw/website3.nsf/pagesbyname/home?opendocument Old Rip Van Winkle
  6. News: $26G worth of rare, expensive bourbon swiped from Ky. distillery . October 19, 2013 . . October 19, 2013.
  7. Web site: Pappy Van Winkle: How 1 photo changed course of bourbon industry . . November 21, 2014 . March 16, 2018 . Doug . Profitt.
  8. http://www.oldripvanwinkle.com/newbs/vw/website3.nsf/PagesByName/Heritage? Old Rip Van Winkle heritage
  9. Web site: American Whiskey: A Visit to the Ruins of Stitzel-Weller and the Louisville Distilleries. 2022-12-31. www.ellenjaye.com.
  10. Web site: 2013 Pappy Van Winkle's Family Reserve Could Be Last Of Its Kind . whiskeycask.com . August 31, 2013 . October 19, 2013.
  11. News: Pappy Van Winkle, The Bourbon So Popular Even Billionaires Can't Find It . July 8, 2013 . Tom . Gara . . October 27, 2013.
  12. News: 10 Things You Didn't know About Pappy Van Winkle . . Kristin . Hunt . August 26, 2015 . August 24, 2015.
  13. News: Was the great bourbon heist an inside job? . Mike . Esterl . WSJ Live . Video . October 19, 2013 . October 19, 2013 . dead . https://web.archive.org/web/20131020104154/http://www.bing.com/videos/watch/video/was-the-great-bourbon-heist-an-inside-job/2jf0cz27i . October 20, 2013 .
  14. News: Pappy Van Winkle Stolen: $26,000 Of Beloved Bourbon Taken From Buffalo Trace Distillery . . October 17, 2013. October 19, 2013.
  15. News: Looking for a bottle of Pappy Van Winkle bourbon? Good Luck . December 10, 2013 . Kevin . Gibson . Insider Louisville . July 9, 2014.
  16. News: Bourbon fans lineup for Pappy Van Winkle raffle . . Louisville, Kentucky . July 9, 2014 . dead . https://web.archive.org/web/20140808032101/http://www.whas11.com/news/local/P-204468261.html . August 8, 2014 . mdy-all .
  17. News: 5 most expensive bourbons . . Quinn . Myers . April 13, 2013 . July 31, 2014.
  18. News: Pappy for the Pope: Kentucky priest delivers bourbon to Vatican. . April 19, 2018.
  19. Web site: Pappy Van Winkle 15 year old . Bourbon Enthusiast . October 20, 2013.
  20. Web site: Pappy Van Winkle's Family Reserve 20yr . Old Rip Van Winkle Distillery official website . October 19, 2013 . https://web.archive.org/web/20131020070805/http://oldripvanwinkle.com/pappy-van-winkles-family-reserve-20yr/ . October 20, 2013 . dead . mdy-all .
  21. Web site: Pappy Van Winkle 23 Year Old Bourbon Named "Spirit of the Year" . Best Brands . October 19, 2013 . dead . https://web.archive.org/web/20131020091628/http://bestbrandsinc.com/spirit/pappy-van-winkles-family-reserve-23-year-old/ . October 20, 2013 . mdy-all .
  22. Web site: Pappy Van Winkle's 20yr 90.4 Proof Family Reserve Kentucky Straight Bourbon Whiskey; Pappy Van Winkles 20yr Bourbon . proof66.com . October 19, 2013.
  23. News: The case of the Missing Bourbon . . Trip . Gabriel . October 18, 2013 . Frankfort, Kentucky . October 19, 2013.
  24. News: Bourbon heist: Pappy Van Winkle stolen in apparent inside job . Gregory A. . Hall . October 17, 2013 . . October 19, 2013.
  25. News: Bourbon Heist: Who Stole the Pappy Van Winkle?Fans Buzzing After Batch Worth About $25,000 Taken From Kentucky Distillery . . October 19, 2013.
  26. News: Loftus. Tom. Reward offered in theft of rare Kentucky bourbon. April 13, 2016. USA Today. December 3, 2013.
  27. News: Conlon. Kevin. Sheriff: Criminal whiskey syndicate uncovered in Kentucky. 12 April 2016. CNN. April 22, 2015.
  28. News: Schreiner. Bruce. Sheriff: Stolen Kentucky whiskey may be destroyed, not sold. April 13, 2016. Associated Press. January 6, 2016.
  29. News: Franklin County sheriff: stolen bourbon to be destroyed. April 13, 2016. WKYT. January 5, 2016.
  30. News: Wiedeman. Reeves. The Great Whiskey Heist. April 13, 2016. Men's Journal. January 28, 2016. https://web.archive.org/web/20160412101443/http://www.mensjournal.com/magazine/the-great-whiskey-heist-20160128. April 12, 2016. dead. mdy-all.
  31. News: Detective: Key man in bourbon theft promoted the victim. April 12, 2016. Times Free Press. Associated Press. April 22, 2015.
  32. News: Stolen bourbon from Wild Turkey recovered . Gregory A. . Hall . Tom . Loftus . . March 12, 2015 . April 22, 2015.
  33. News: Kentucky bourbon theft ring targeted Buffalo Trace, Wild Turkey, Pappy Van Winkle. 12 April 2016. AL.com. Associated Press. April 22, 2015.
  34. News: 'Pappygate' Coming to Netflix: Bourbon thefts profiled in new documentary, 'Heist'. 8 December 2023. Kentucky.com. Lexington Herald Leader. 3 June 2022.
  35. News: Inside the Pappy Van Winkle Forgery Scheme That's Infiltrating Bourbon's Black Market . . Aaron . Goldfarb . April 7, 2016 . April 7, 2016.
  36. News: Make Your Own (Almost) Pappy Van Winkle . . CJ . Lotz . September 25, 2018 . October 20, 2021.