Megaphone (podcasting) explained

Megaphone
Founded:[1]
Founders:Andy Bowers, Brendan Monaghan
Hq Location City:Reston, Virginia
Hq Location Country:U.S.
Industry:Radio
Genre:Podcasts
Owner:Spotify
Num Employees:25[2]
Num Employees Year:2016

Megaphone (formerly Panoply Media)[3] is a Software as a service (SaaS) business owned by Spotify. The company provides software for podcast hosting and monetization as well as an ad network to generate additional revenue for podcast publishers.[4] It was formerly an audio content producer started by The Slate Group as Panoply Media,[5] [6] and later shifted to focusing solely on software for monetizing, measuring and distributing podcasts of media companies and independent producers.[7] [8]

History

Slate began podcasting in 2005 with the Slate Political Gabfest.[9] Panoply Media launched in Feb 2015 led by Andy Bowers, Brendan Monaghan and Matt Turck within The Slate Group. Panoply acquired dynamic ad-insertion company Audiometric in August 2015, adding key technology leader and eventual CTO, Jason Cox, in the process. Panoply made the Audiometric technology available to other companies in January 2016 under the moniker "Megaphone".[10]

, Panoply had published more than 100 podcasts through partnerships with Sports Illustrated, The Huffington Post, New York magazine,[11] Time, Inc., Vox, Real Simple, The Wall Street Journal, and Politico.[12] It has produced branded content for Purina, Umpqua Bank, Prudential and Starbucks.[13] Panoply launched Pinna, an audio subscription platform for families in 2017.

In January 2018, the Slate Group separated its Slate-branded podcasts, such as The Gist, from the rest of the Panoply lineup,[14] for purposes of revenue control as it sought to increase membership in Slate Plus, its premium content service. Accordingly, Slate podcasts no longer carry the Panoply logo and branding.

In September 2018, it was announced that Panoply would cease production of all podcasts and shut down its editorial division in order to focus on podcast hosting, analytics, and monetization technology as well as its ad marketplace known as the Megaphone Targeted Marketplace.[15] Shortly thereafter, Pinna was spun out as a separate company owned by Panoply parent Graham Holdings in early 2019.[16]

In November 2020, Spotify announced its intent to acquire Megaphone from Graham Holdings for .[17] The acquisition was completed in December 2020.[18] After the acquisitions of podcast technology companies Whooshkaa in December 2021 and Chartable in February 2022, Spotify announced that these products will be integrated into Megaphone.[19] [20]

Former Panoply branded podcasts

BuzzFeed
First Look Media
GE Podcast Theater
MTV
Politico
Popular Mechanics
Vanity Fair
Vox
Wall Street Journal
Other

Slate branded podcasts

Slate's imprint, the Onward Project

Previous shows

Slate:
Other:

See also

External links

Notes and References

  1. The Slate Group Announces Panoply, a Podcasting Network for Media Brands and Authors . 2015-02-25 . 2017-02-02 . Slate.
  2. Web site: Why podcasting as a medium will continue to grow: an interview with Andy Bowers, CCO and co-founder of Slate's Panoply Media . FIPP.com . 2016-02-05 . 2017-02-04.
  3. Web site: After Shifting Focus to Podcast Technology, Panoply Media Undergoes Rebrand. Jerde. Sara. Adweek. 5 March 2019 . en-US. 2019-07-30.
  4. Web site: Panoply Media Rebrands as Megaphone . 2019-03-05 . Megaphone . 2019-07-30.
  5. Panoply's chief content officer Andy Bowers: 'Podcasting is survival of the fittest' . 2016-09-13 . . 2017-02-01 .
  6. Web site: Slate's Panoply platform is serious about podcasts . . 2015-02-25 . 2017-02-01.
  7. Web site: Podcast Network Panoply Introduces New Ad Platform . . 2016-01-21 . 2017-02-05.
  8. Panoply Acquires Ad Management, CMS Technology for Podcasters . 2015-08-11 . 2017-02-02 . Slate.
  9. News: Slate and Malcolm Gladwell Aim to Become the Next Serial. 2016-06-16. Bloomberg.com. 2017-02-20.
  10. News: Panoply launches advertising technology for podcasts. 2016-01-21. Financial Times. 2017-02-11.
  11. Slate's latest podcast partner: Sports Illustrated . . 2015-08-18 . 2017-02-05.
  12. Web site: Politico Turns to Panoply for Listeners and Sponsors . 2016-10-03 . 2017-02-13 . MediaFile.
  13. News: Forget Filling Ad Breaks; Some Marketers Make the Podcasts . 2016-11-20 . 2017-02-05 . New York Times.
  14. Web site: 'We're pivoting to words': Slate says podcasts are now 25 percent of revenue. 16 January 2018.
  15. Web site: Podcast shakeup! Panoply, iHeartMedia, Stuff, and…Malcolm Gladwell? are all making industry moves. Nieman Lab. 2018-12-06.
  16. Web site: Kids podcaster Pinna is leaving the crib and ready to take its first steps solo .
  17. Web site: Carman. Ashley. November 10, 2020. Spotify is acquiring podcast hosting company Megaphone for $235 million. November 10, 2020. The Verge.
  18. Web site: December 8, 2020. Graham Holdings Company Completes Sale of Megaphone to Spotify. Business Wire.
  19. Web site: Carman. Ashley. 2021-12-16. Spotify's latest acquisition is about making money off radio shows turned into podcasts. 2022-02-18. The Verge. en.
  20. Web site: Carman. Ashley. 2022-02-17. Spotify wants to beat YouTube at audio. 2022-02-18. The Verge. en.
  21. News: 666 Reasons To Listen To The Debut Episode Of Internet Explorer Podcast. BuzzFeed. 2017-02-20. en.
  22. News: See Something Say Something: A New Podcast About Being Muslim In America. BuzzFeed. 2017-02-20. en.
  23. News: Another Round, Episode 29: What's On Your Reparations Tab?. BuzzFeed. 2017-02-20. en.
  24. Web site: The Intercept and First Look Media Launch New Podcast "Intercepted with Jeremy Scahill". www.businesswire.com. 24 January 2017. en. 2017-02-20.
  25. Web site: First Look Media Launches Maeve In America Podcast with Comedian Maeve Higgins. www.businesswire.com. 22 November 2016. en. 2017-02-20.
  26. News: General Electric producing science fiction podcast series . 2015-10-02 . 2017-02-11 . Reuters.
  27. News: GE Podcast Theater Returns With A New Sci-Fi Thriller "LifeAfter". 2016-11-14. Co.Create. 2017-02-20. en-US.
  28. News: The 'Game of Crones' Podcast, Episode 2: Let's Talk About Snow, (Dead) Baby. https://web.archive.org/web/20160504103246/http://www.mtv.com/news/2875735/the-game-of-crones-podcast-episode-2-lets-talk-about-snow-dead-baby/. dead. May 4, 2016. MTV News. 2017-02-20. en.
  29. Web site: Happy Sad Confused by MTV on iTunes. iTunes. en. 2017-02-20.
  30. News: Welcome To 'Lady Problems, The Podcast': A Teaser. https://web.archive.org/web/20160914060455/http://www.mtv.com/news/2931435/welcome-to-lady-problems-the-podcast-a-teaser/. dead. September 14, 2016. MTV News. 2017-02-20. en.
  31. News: This Year In 'North Mollywood'. https://web.archive.org/web/20161219093250/http://www.mtv.com/news/2963635/this-year-in-north-mollywood/. dead. December 19, 2016. MTV News. 2017-02-20. en.
  32. News: Introducing 'Skillset,' An MTV Podcast About The Experts Who Make Your Favorite Movies. https://web.archive.org/web/20160426025625/http://www.mtv.com/news/2860325/introducing-skillset-an-mtv-news-movies-podcast/. dead. April 26, 2016. MTV News. 2017-02-20. en.
  33. News: Introducing 'Speed Dial' An MTV Podcast On Music, Pop Culture, Race, And Sex. https://web.archive.org/web/20160507063437/http://www.mtv.com/news/2878435/introducing-speed-dial-an-mtv-podcast-on-music-pop-culture-race-and-sex/. dead. May 7, 2016. MTV News. 2017-02-20. en.
  34. News: Introducing 'Team Wolf,' A 'Teen Wolf' Podcast. https://web.archive.org/web/20161117145924/http://www.mtv.com/news/2954883/team-wolf-teen-wolf-podcast/. dead. November 17, 2016. MTV News. 2017-02-20. en.
  35. News: Introducing 'The Stakes,' A Political Podcast That's Not About Politics, Except When It Is. https://web.archive.org/web/20160430115811/http://www.mtv.com/news/2874909/mtv-politics-podcast-stakes-pilot-episode-1/. dead. April 30, 2016. MTV News. 2017-02-20. en.
  36. Web site: Nerdcast. POLITICO. 2017-02-20.
  37. News: How Your World Works Podcast: Why Submarines Smell Like Sticky Buns. 2015-08-17. Popular Mechanics. 2017-02-20. en.
  38. Web site: Most Useful Podcast Ever by Slate Magazine on iTunes. iTunes. en. 2017-02-20.
  39. News: Introducing In the Limelight, Vanity Fair's New Pop Culture Podcast. Miller. Julie. Vanities. 2017-02-20. en.
  40. News: The Oscar Nominees Most Likely to Break Your Heart. Vanity Fair. 2017-02-20. en.
  41. Web site: The Ezra Klein Show. www.vox.com. en. 2017-02-20.
  42. Web site: The Weeds Podcast. www.vox.com. en. 2017-02-20.
  43. Web site: Heard on the Street Podcasts. www.wsj.com. en-US. 2017-02-20.
  44. Web site: WSJ launches "Media Mix" podcast - Talking Biz News. talkingbiznews.com. 5 May 2016. en-US. 2017-02-20.
  45. Web site: Money, Markets & More Podcasts. www.wsj.com. en-US. 2017-02-20.
  46. Web site: Podcast News - MoneyBeat - WSJ. WSJ. 2017-02-20.
  47. Web site: WSJ Podcasts - The Wall Street Journal - Wsj.com. 2017-02-20.
  48. Web site: WSJ Opinion: Potomac Watch. feeds.wsjonline.com. 2017-02-20.
  49. Web site: Tech News Briefing Podcast. www.wsj.com. en-US. 2017-02-20.
  50. Web site: Watching Your Wealth Podcasts. www.wsj.com. en-US. 2017-02-20.
  51. Web site: What's News Podcasts. www.wsj.com. en-US. 2017-02-20.
  52. Web site: Your Money Matters Podcasts. www.wsj.com. en-US. 2017-02-20.
  53. News: History-themed 'BackStory' to end weekly hourlong radio show, continue as podcast. Current. 2017-02-20. en-US.
  54. Web site: "Life was always a financial hellscape": Gaby Dunn's "Bad With Money" wants to break the "secret shame" of money talk. Bussel. Rachel Kramer. Salon. 30 August 2016. 2017-02-20.
  55. Web site: Girlboss Radio with Sophia Amoruso by Sophia Amoruso / Panoply / Girl Boss / Nasty Gal on iTunes. iTunes. en. 2017-02-20.
  56. Web site: GLoP Culture: Reality Is Too Weird National Review. www.nationalreview.com. 24 March 2016. en. 2017-02-20.
  57. Web site: Panoply debuts six shows in its fall lineup, including its first scripted comedy – RAIN News. rainnews.com. en-US. 2017-09-26.
  58. News: These 2 Podcasters Are Changing Their Lives, One Self-Help Book at a Time. Brit + Co. 2017-10-26. en-us.
  59. News: You Must Remember This: An Interview with Karina Longworth. 2017-03-10. Warner Archive News. 2017-10-26.
  60. News: Amicus: Slate's New Supreme Court Podcast. Lithwick. Dahlia. 2014-10-13. Slate. 2017-02-21. en-US. 1091-2339.
  61. Web site: Slate's Amicus with Dahlia Lithwick by Slate Magazine on iTunes. iTunes. en. 2017-02-21.
  62. News: Introducing the Slate Audio Book Club. Bowers. Andy. 2006-03-01. Slate. 2017-02-21. en-US. 1091-2339.
  63. News: Slate's Culture Gabfest – podcast review. Iqbal. Nosheen. 2014-01-17. The Guardian. 2017-02-20. en-GB. 0261-3077.
  64. The Culture Gabfest, Monopoly Edition. Slate. 31 July 2008. en. 2019-07-30. Metcalf. Stephen. Stevens. Dana. Turner. Julia.
  65. Web site: Slate Magazine Daily Feed by Slate Magazine on iTunes. iTunes. en. 2017-02-21.
  66. Web site: 'Dear Prudence' Finally Gets Advice In Return: A New 'Prudie' Steps In. NPR.org. 2017-02-20.
  67. News: Get answers to your questions on morals, manners, and macroeconomic policy: Ask Prudence. Slate Magazine. 2017-02-21.
  68. News: Dear Prudence: The "Prudie Gets Some Advice" Edition. Ortberg. Mallory. 2016-06-07. Slate. 2017-02-21. en-US. 1091-2339.
  69. Web site: Slate's Dear Prudence by Slate Magazine on iTunes. iTunes. en. 2017-02-21.
  70. News: The DoubleX Gabfest "Everyone's a Little Bit Sexist" Edition. Malone. Noreen. 2016-12-29. Slate. 2017-02-20. Rosin. Hanna. en-US. 1091-2339. Thomas. June.
  71. . Thomas. June. junethomas. 1004730687537270785. 7 June 2018 . It's official! Double X Gabfest is now The Waves. . 30 July 2019 .
  72. News: Slate Raising Its Investment in Podcasts. Kaufman. Leslie. 2014-05-04. The New York Times. 2017-02-20. 0362-4331.
  73. News: All Alternatives Considered: How Slate thinks a daily podcast can fit into your evening commute. Nieman Lab. 2017-02-20.
  74. Web site: Hit Parade. Slate Magazine. 17 January 2018.
  75. News: So Much More Than Laughing Out Loud. The New York Times. 2016-11-27. The New York Times. 2017-02-20. 0362-4331.
  76. Web site: Mom and Dad Are Fighting. Slate Magazine. 2017-02-20.
  77. News: Why We Love The Political Gabfest. Columbia Journalism Review. 2017-02-20. en.
  78. Web site: Trumpcast. Slate Magazine. 2017-02-20.
  79. Web site: Whistlestop. Slate Magazine. 2017-02-20.
  80. Web site: Slate Presents: Standoff. Slate Magazine. en. 2019-03-19.
  81. Web site: Slate Presents: Charged A True Punishment Story by Slate Magazine on Apple Podcasts. Apple Podcasts. en. 2019-03-19.
  82. News: Gretchen Rubin: By the Book. 2016-10-20. The New York Times. 2017-02-20. 0362-4331.
  83. News: Hot Pod: The three numbers that mark the state of podcasting in 2017. Nieman Lab. 2017-02-20.
  84. Web site: Slate's Spoiler Specials by Slate Magazine on iTunes. iTunes. en. 2017-02-21.
  85. News: The Show About Race: the podcast that gets real in not-so-post-racial America. Locker. Melissa. 2015-08-27. The Guardian. 2017-02-21. en-GB. 0261-3077.
  86. Web site: Manners for the Digital Age. Slate Magazine. 2017-02-20.
  87. News: Political comedian Hari Kondabolu brings tour to Portland: 'I don't hold back'. OregonLive.com. 2017-02-21. en-US.

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