| The Pancake Parlour | |
| Type: | Family business |
| Industry: | Restaurants |
| Founder: | Allen Trachsel Helen Trachsel Roger Meadmore |
| Area Served: | Victoria, Australia |
| Location: | Melbourne |
| Locations: | 14 |
| Key People: | Simon Meadmore (CEO) |
| Products: | Pancakes, ice-cream, crepes, various savoury dishes |
The Pancake Parlour is an Australian pancake restaurant chain founded in 1965.[1] It serves breakfast and dessert items, mainly various types of pancakes and crêpes. The Parlour owns 13 locations in Melbourne, where it is well-known, and has one licensee, the Pancake Kitchen, in Ballarat. Its restaurants feature the Lovely! Lady logo, whimsical Pythonesque imagery and machine-like sculptures, which were conceived by a steampunk artist. The Pancake Parlour shares a founder, Roger Meadmore, with several unaffiliated pancake restaurants around Australia.
In 1959, Roger and Helen Meadmore, an Australian couple, and their longtime American business partner, Alan Trachsel,[2] [3] were on a road trip in the U.S. Every morning, they stopped for breakfast at pancake houses. The Australians would later recall, "Americans served pancakes the way we serve toast".[4]
When they returned home, Roger Meadmore discarded his plans to start an omelette restaurant. He saved up for years to open up the Pancake Kitchen in 1965 with his wife and Trachsel.[5] Located in a burned-out deli at Gilbert Place, Adelaide,[6] the Pancake Kitchen's early days were unconventional. Instead of a menu, patrons were asked what they wanted. Their answer was "pancakes and a sort-of bolognese." This dish is still on the menu as the Tabriz.
In 1969, they sold the Pancake Kitchen. Roger Meadmore moved to Sydney, leaving the company to pursue his career as a balloonist and, being a committed Scientologist, run his personal efficiency business. Helen and Alan Trachsel, now married, moved to Melbourne, where they started a now-defunct pancake restaurant at 4 Market Lane. As someone else had already registered the Pancake Kitchen there, they named it the Pancake Parlour. In 1971, they built the portable Pancake Parlour Party Machine, which operated during the 1970s.
In the 1980s, 24-hour locations opened up in the suburb of Doncaster, and the Northland and Highpoint Shopping Centres. They significantly increased the Pancake Parlour's popularity as a family favourite.
Although Alan Trachsel died in 2006 and Helen died in 2016, the Pancake Parlour is still owned by the Trachsel family trust. Helen's daughter Samantha Meadmore previously worked as the Group Training Manager, while her brother Simon Meadmore became CEO in 2003.[7]
In 2018, Pancake Parlour employees led by 21-year-old Tim Sarder organised a successful legal action which gave them weekend and late-night penalty rates in a Facebook group. Sarder told The Age that "the current contract [did] not meet the safety net of minimum wages or employment conditions". The Parlour did not oppose the application, which was commended by United Voice, a trade union.[8]
The Pancake Parlour serves a variety of breakfast meals and desserts, including pancakes and crêpes.[9] It also sells its pancake mix and syrup in Australian supermarkets.[10] The Parlour's original signature dish was the "soft stack", two hotcakes with a selection of toppings. Its pancakes topped with ice cream, whipped butter, Bavarian apples, or berries were introduced soon after.
The Pancake Parlour has thirteen locations in Melbourne, including in Australia's largest shopping centres, such as Chadstone, Westfield Fountain Gate, Eastland, and Highpoint.[11] In addition, there is one licensee, the Pancake Kitchen, in Ballarat. Their proprietor is Vincent Lutjohn.[12] Its restaurants incorporate the Lovely! Lady logo, whimsical, Pythonesque imagery and machine-like sculptures, which were originally designed by Peter Von Czarnecki, a friend of the founders who later became a steampunk artist.
The early restaurants housed giant chess sets, and the Parlour sponsored and hosted many chess tournaments in the 1970s and 80s.[13]
According to The Age
Many figures in the company are Scientologists or have been involved in the Church of Scientology, including the three co-founders and CEO Simon Meadmore. There is a persistent urban legend that the Pancake Parlour is a Scientologist front organization, which the company denies. In 2017, journalist Royce Kurmelovs, writing for Vice, described Pancake Parlour's current incarnation as a "garden variety, profit-maximising restaurant chain" and concluded that the rumours now are most likely false.