Palmolive Beauty Box Theater Explained

Palmolive Beauty Box Theater was an American radio program that featured an operetta or other musical each week from April 24, 1934, to October 6, 1937. It was sponsored by Palmolive soap and produced by Bill Bacher.^{[1] [2] [3] [4]}

Nathaniel Shilkret directed the orchestra through July 1935, for a total of 70 broadcasts. Announcer Tiny Ruffner introduced "the Palmolive Players, with John Barclay as director and leading man." In addition, there were well known guest stars, with Gladys Swarthout appearing frequently.

Productions

Productions included The Chocolate Soldier, Carmen, The Mikado, and Hit the Deck. A complete list of performances through July 1935 is in the archival edition of the Shilkret autobiography.^[4] Dunning wrote that the initial run "was a huge success, drawing an estimated 25 million people in its first year and tapering off sharply thereafter."^[1] A picture of Shilkret on page 12 of the November 1934 Radio Stars has the caption, "Nathaniel Shilkret, orchestra director of the Palmolive Beauty Box Theatre, the program that ranks first"; and this was the only program the magazine rated as five stars. As of April 1935, Radio Stars ranked the Palmolive Beauty Box as third and rated it four stars. Five broadcasts are in the Shilkret archives, and Hickerson^[2] reports that the Christmas 1934 broadcast is also extant.

Shilkret ended 20 years as a RCA Victor musician and executive in New York in mid-1935 to become a musical director and head of the music department at RKO Radio Pictures in Hollywood, thus ending his affiliation with the Palmolive Beauty Box program.

1937 finale

Al Goodman was the musical director for Palmolive Beauty Box’s remaining two years. The format remained the same, except that in 1937 the length of the show was cut from 60 to 38 minutes, seriously eroding its quality. In 1937, the show switched from NBC Radio to CBS Radio. Jessica Dragonette starred on the show in 1937. Her agreement to appear on the Palmolive program ended her seven-year stint as star of the Cities Service Concerts on NBC and adversely affected her career as a radio star.^{[5] [6] [7] [8]}

See also

• The Palmolive Hour (1927-1931)

External links

• Jerry Haendiges Vintage Radio Logs: Palmolive Beauty Box Theater

Notes and References

1. Dunning, John, On the Air: The Encyclopedia of Old-Time Radio, Oxford University Press, New York, 1998, p. 532.
2. Hickerson, Jay, The New, Revised Ultimate History of Network Radio Programming and Guide to All Circulating Shows, Third Edition, Jay Hickerson, 1996.
3. Shilkret, Nathaniel, ed. Shell, Niel and Barbara Shilkret, Nathaniel Shilkret: Sixty Years in the Music Business, Scarecrow Press, Lanham, Maryland, 2005.
4. Shilkret, Nathaniel, Barbara Shilkret, and Niel Shell, Feast or Famine: Sixty Years in the Music Business, archival edition of Shilkret autobiography, 2001 (copies deposited in the New York Public Library for the Performing Arts, The City College of New York Archival Library, The New York Philharmonic Archives, The Victor Archives (SONY)).
5. Cox, Jim, Music Radio: The Great Performers and Programs of the 1920s through Early 1960s, McFarland, 2005, pp. 99--101.
6. DeLong, Thomas A., The Mighty Music Box, Hastings House, 1980, pp. (198--202 and) 202-206.
7. DeLong, Thomas A. Radio Stars: An Illustrated Biographical Dictionary of 953 Performers, 1920 through 1960, McFarland, 1996, p. 82.
8. Dunning, John, Tune in Yesterday: The Ultimate Encyclopedia of Old-Time Radio 1925--1976, Prentice-Hall, 1976, p. 467.