PPTV (Thai TV channel) explained

PPTV
Launch Date:Satellite system:

Terrestrial digital:

Satellite and digital:
Picture Format:1080i HDTV
Owner:Prasert Prasarttong-Osoth
Bangkok Media & Broadcasting Co., Ltd.
Prasarttong-Osoth Co., Ltd.
Headquarters:PPTV Studio, Vibhavadi Rangsit Road, Chatuchak, Bangkok, Thailand
Country:Thailand
Area:Southeast Asia
Language:Thai
Terr Serv 1:Digital terrestrial television
Terr Chan 1:Channel 36 (HD) (TV 5 MUX5)
Online Serv 1:PPTV
Online Chan 1:

(All only available for Thailand)

PPTV (Thai: '''พีพีทีวี'''), also known as PPTV HD (Thai: '''พีพีทีวี เอชดี''') and PPTV HD 36 (Thai: '''พีพีทีวี เอชดี 36'''), an acronym for Prasert Prasarttong-Osoth Television) is a digital terrestrial television channel in Thailand, owned by Bangkok Media & Broadcasting Co., Ltd., a company managed by Prasarttong-Osoth, Bangkok Airways and Bangkok Hospital group owner, Prasert Prasarttong-Osoth.

For the content, PPTV used to focus on drama series from South Korea, including the programs from East Asia as the important thing. But now adjusting the format by mainly focusing on news, information and sports.

In 2020, the channel acquired the rights to broadcast Bundesliga games in Thailand. The rights will remain until 2025.

History

Bangkok Media & Broadcasting Co., Ltd. was registered with a capital of 100 million baht on 27 March 2013 to operate a television channel called BMB (temporarily), later the name was changed to PPTV. as well as producing television programs for news, information and entertainment The first phase was broadcast via C-Band satellite system since 1 June, the same year, later winning the auction for digital terrestrial television spectrum in the category of national high-definition business services on Channel No. 36 under the value of 3,460 million baht on 26 December of that year and then began broadcasting through that channel since 7 April 2014.

Program formats

During the launch, PPTV divides the program into 25% news, 30% entertainment, 35% drama, 10% sports and others, distinguishing itself by outstanding program content. Focus on targeting Bangkok people and various districts nationwide[1] combined with programs from abroad[2] especially from South Korea together with programs from Thai content producers.

However, PPTV has positioned the market as a "Premium Mass Station", meaning it is a station that allows viewers to easily access high-quality content.[3] In addition, PPTV also cooperates with its hospital affiliated Bangkok Dusit Medical Services both in Bangkok and in various cities such as Hua Hin, Chiang Mai, Pattaya, etc. to promote the station as a new channel for presenting program content. In addition, PPTV also uses communication in all dimensions with 3 On formats: On-Air (on television), On-Ground (on the news area) and Online (social media).

World Class TV (2018)

On 16 January 2018, after PPTV executives saw that the program schedule should be adjusted to recover revenue. In the midst of the crisis of the digital television media industry at that time PPTV has announced a new programming program under the concept of "World Class TV" by negotiating copyrights with partners both in Thailand and abroad in order to bring new quality programs to broadcast which came into force on 1 February, the same year.[4]

Broadcast location

During the era of satellite TV broadcasting, it used the studio and broadcast at the Kasemsup Building, Vibhavadi Rangsit Road (former office of Eastman Kodak in Thailand) opposite the office building of Bangkok Airways, Then, in March 2014, PPTV opened a temporary studio at Ocean Tower 2 Building, Soi Sukhumvit 19, used along with the studio at Kasemsup Building. During the construction of the head office building in Soi Song Sa-At to be used as a filming studio, program production and broadcasting, and when the head office building at Soi Song Sa-At is completed, there was an official opening ceremony for the head office building of PPTV. In January 2015, after that, the 2 original studios moved together at the head office building on Soi Song Sa-At which used from 1 January 2015 until now.

Presenters

Current

Former

Identity

Slogans

Notes and References

  1. Web site: 2014-03-25 . PPTV ผงาดไฮเดฟช่อง36 เน้นรายการพรีเมียม เจาะคนกรุง-หัวเมือง . 2023-10-21 . www.thairath.co.th . th.
  2. http://www.dailynews.co.th/Content/IT/225546/Channel+PPTV+HD+ To using new content to draw audience groups, PPTV HD Channel announces a trial broadcast of digital TV broadcasting on 7 April, considered an auspicious time at 3:36 a.m., focusing on content, hoping to reach the audience (in Thai)
  3. Web site: 2014-03-26 . "พีพีทีวี" ทุ่ม 2 พันล้านลุย ดัมป์โฆษณา 50% สู้ดิจิตอลทีวี . 2023-10-21 . mgronline.com . th.
  4. Web site: PPTV HD 36. 2018-01-16. Opening "PPTV" plan for the year 2018 at the level of "World Class TV" (in Thai). 2022-10-16. pptvhd36.com. en.