| PC Jeweller Ltd | |
| Type: | Joint stock company |
| Traded As: | BSE: 534809, NSE: PCJEWELLER |
| Location City: | New Delhi, India |
| Key People: | Balram Garg |
| Industry: | Jewellery |
| Products: | Gold, Diamond Jewellery and silver articles |
| Revenue: | (2019) |
PC Jeweller Limited (BSE: 534809) is a jeweller based in New Delhi, India. It started operations in April 2005 with one showroom at Karol Bagh Delhi and 80 showrooms in India.[1] It is a first generation business promoted by two brothers- Padam Chand Gupta and Balram Garg.[2] It presently has 80 stores in 66 cities across 17 States/UT.[3]
PC Jeweller engages in the manufacture, export, wholesale and retail of gold and diamond jewelry in India. The company's business model consists of opening large format, standalone stores at high street locations. The company sells only hall marked jewellery and certified diamond jewellery.
In 2005, P Chand Jewellers was incorporated and a showroom opened in Karol bagh. In 2007, Jeweller opened two more showrooms in Noida and Panchukla (Haryana). Company also commences export operations from the manufacturing unit at the Noida SEZ.In 2008, company opened two showrooms in Faridabad and Dehradun.In 2009, company commences operations at the manufacturing unit in Selaqui and Dehradun. Company opened two showrooms in Pitampura (New Delhi) and Chandigarh. In 2011, company changed its status to public limited from private limited. Export operations unit begin from the Noida SEZ. Company opened eight showrooms in Ludhiana, Bilaspur, Pali, South Extension (New Delhi), Beawar, Ajmer and Amritsar. In 2012, Jeweller opened six showrooms in Kanpur, Rohtak, Indirapuram (Ghaziabad), Rajouri Garden (New Delhi), Kingsway Camp (New Delhi) and Greater Kailash – 1 (New Delhi)
PC Jeweller has 80 stores in 66 cities.The company procures a large portion of its gold under the Reserve Bank of India's Metal (Gold) Loan policy.[6] PC Jeweller had its initial public offering in December 2012. As of 2012 the company planned to open 20 stores each year and start opening franchise stores as well.[7]