Outbox (company) explained

Outbox
Industry:Entertainment and sports, ticketing
Predecessors:-->
Successors:-->
Founders:-->
Areas Served:-->
Key People:Jean-Francoys Brousseau, Fred D. Rosen
Products:Waiting Room
Owners:-->

Outbox Enterprises was founded in 2011 and based in Los Angeles.[1] It offers a white label system to sell tickets directly to customers, allowing live entertainment venues to control their inventory, pricing, and consumer data without third party involvement. Cirque du Soleil, a client, is also a shareholder.[2]

History

In 2011, Outbox and AEG created AXS, a competitor to Ticketmaster.[3] The former Ticketmaster CEO Frederic D. Rosen became the CEO of Outbox Enterprises.[4] After a year, Fred Rosen had to step down, which suggests a sign of internal troubles at Outbox.[5] Outbox Enterprises was born from Outbox Technology, founded in 2005 by Jean-Francoys Brousseau.[6]

In 2015, it changed its name to OutboxAXS,[7] indicating a clash of visions between Outbox and AEG. In 2019, Outbox sold its stake in AXS to AEG.[8] In 2015, OutboxAXS also merged with the paperless ticketing system Veritix.[9]

In 2020, the Cirque du Soleil, a major shareholder of Outbox, went bankrupt.

Notes and References

  1. Web site: Morris . Chris . 2010-10-11 . Ticketmaster exec to head Outbox . 2023-02-22 . Variety . en-US.
  2. Web site: A second chance at the ticket promotion business is a global success . financialpost . en-CA.
  3. News: Sisario . Ben . 2011-08-23 . Ticketmaster Competitor to Unveil a Web Site . en-US . The New York Times . 2023-02-22 . 0362-4331.
  4. Web site: Smith . Ethan . Ticketmaster Ex-CEO to Lead a New Rival . 2023-02-22 . WSJ . en-US.
  5. Web site: Waxman . Sharon . 2012-03-07 . Fred Rosen Out as CEO of Outbox, Concert Ticketing Start-Up (Exclusive) . 2023-02-22 . en-US.
  6. Web site: A second chance at the ticket promotion business is a global success . financialpost . en-CA.
  7. Web site: 2015-06-11 . AEG's event ticket-selling service Outbox AXS is merging with Veritix . 2023-02-22 . Los Angeles Times . en-US.
  8. Web site: AEG Confirms Buyout of Partners for Full Ownership of AXS. September 20, 2019.
  9. Web site: 2015-06-11 . AEG's event ticket-selling service Outbox AXS is merging with Veritix . 2023-02-22 . Los Angeles Times . en-US.