OutThere explained

OutThere
Category:Luxury travel, Travel, LGBTQ
Frequency:Quarterly in print, daily for online
Publisher:OutThere Publishing Ltd
Circulation Year:2020
Total Circulation:66,000
Country:United Kingdom
Based:London, England
Language:English
Website:OutThere.travel
Issn:2633-0539

OutThere magazine is a luxury travel magazine and an independent media brand, founded in 2010[1] by Uwern Jong and Martin Perry.[2] OutThere's content is distributed across a number of platforms, primarily its quarterly printed magazine and also on its website and social channels.[3]

Content and distribution

OutThere is published quarterly by Out There Publishing in the United Kingdom and includes luxury travel reviews, news, features and style. OutThere is also online. Its content is rooted in "diversity, discovery and discernment."[4]

The magazine is considered an "essential resource for LGBTQ+ travellers"[5] and as a publisher, a "material player in the advancement of LGBTQ rights".[6] It was billed by the Gordon Institute of Business Science as a "leading luxury and experiential travel magazine for gay men."[7]

The magazine also runs the Experientialist Awards[8] and the LGBT+ Travel Symposium, an event series to educate travel brands to embrace diversity and be more welcoming of LGBTQ+ audiences. The series started in 2018 in Bangkok, Thailand with the backing of the Tourism Authority of Thailand[9] (the publishers also run the government's Go Thai Be Free LGBTQ+ outreach[10]) and it was the first ever event of its kind in South East Asia.[11] It also runs the event in Stockholm, Sweden.[12]

OutThere is a media-partner and member of the International LGBTQ Travel Association.[13] The magazine's Editor-in-Chief, Uwern Jong, serves on the board[14] [15] of the association, known as the "world's leading travel trade association for LGBTQ+ tourism."[16]

Achievements/awards

The magazine has won a number of notable, mainstream publishing awards:

In 2020, it was the recipient of the Professional Publishers Association's Independent Publishers Award's, inaugural "Diversity Initiative of the Year" award, alongside Vogue.[17] [18] (and nominated in 4 other categories, including Brand of the Year). The awards are billed as the "magazine Oscars."[19]

It also won the 2020 Campaign magazine Publishing Awards for "Editorial Leader of the Year: Consumer Publishing[20] " (and nominated for Brand of the Year and Business Leader of the Year) against and alongside some of the UK's biggest publishing brands.[21]

In 2018, it won the Travel Media Awards (billed by the Sunday Times as one of two of the "most prestigious awards in travel journalism[22] ") for "Consumer Publication of the Year: Online" against notable and well established media, the BBC, Lonely Planet, The Daily Telegraph.[23]

In 2013 it took the Professional Publishers Association Independent Publishers Award for Relaunch of the Year.[24]

Notes and References

  1. Web site: 2010-05-09. Digital maybe Goliath, but David is Out There (and that's not Creative Nonfiction) with few other ink on paper magazines reminding us that PRINT IS NOT DEAD! Part 1. 2021-01-25. Mr. Magazine. en.
  2. Web site: Uwern Jong Editor-in-Chief OutThere Magazine, OutThere Publishing. 2021-01-25. ppa.co.uk. en.
  3. Web site: 2020-11-13. "Publishing got to the stage where it was disposable": How OutThere pivoted to find a unique voice online. 2021-02-07. What’s New in Publishing Digital Publishing News. en-US.
  4. Web site: 2020-11-09. OutThere Editor in Chief Uwern Jong on creating a luxury brand for inclusive travel. 2021-01-25. Media Voices Podcast. en.
  5. Web site: Boocock. Rae. Essential Resources for LGBTQ+ Travellers. 2021-02-11. Suitcase Magazine. en.
  6. Book: Bonham, Mark S.. A Path to Diversity, LGBTQ participation in the working world. Bonham & Co. 2017. 9780993960031. 187–190.
  7. Web site: Yiga. Eugene. 24 March 2020. Rainbows on the Rise. Gordon Institute of Business Science.
  8. Web site: Trade urged to enter OutThere awards. 2021-01-25. Aspire Travel Club. en.
  9. Web site: Liang-Pholsena. Xinyi. Finally, Thailand comes out of closet and rolls out carpet for LGBT travellers TTG Asia. 2021-02-11. www.ttgasia.com. en-US.
  10. News: Gill. Rob. 15 February 2019. Thailand showcases LGBT credentials. Travel Trade Gazette.
  11. Web site: South East Asia's First International Lgbt+ Tourism Symposium Kicks Off in Under a Month. 2021-01-25. TravMedia.
  12. Web site: Key takeaways from the LGBT+ Travel Symposium. 2021-01-25. TTG. En.
  13. Web site: IGLTA Media Partners. 2021-02-11. IGLTA. en-US.
  14. Web site: Tabberer. Jamie. 2017-03-31. British gay travel expert among new appointees to IGLTA board. 2021-02-11. Gay Star News. en-GB.
  15. Web site: Board of Directors. 2021-02-11. www.iglta.org.
  16. Book: Guarancino, Jeff. Gay and Lesbian Tourism: The Essential Guide for Marketing. Butterworth-Heinemann. 2007. 978-0-750682329. 15.
  17. Web site: PPA aims to boost diversity in magazines with first industry-wide survey. 2021-01-25. www.campaignlive.co.uk.
  18. Web site: EDT. Jack Royston On 7/1/20 at 1:00 PM. 2020-07-01. Meghan Markle 'honored' by award for 'Vogue' issue featuring Greta Thunberg. 2021-02-11. Newsweek. en.
  19. News: The PPA show must go on: magazine Oscars turn 40. 2021-02-11. www.campaignlive.co.uk.
  20. Web site: Editorial Leader of the Year - Consumer Media/Customer Publishing. 2021-01-25. www.campaignlive.co.uk.
  21. Web site: Telegraph, FT and TTG top winners at 2020 Campaign Publishing Awards. 2021-02-11. www.campaignlive.co.uk.
  22. News: Times. The Sunday. Top awards for the Sunday Times Travel. . en. 2021-02-11. 0140-0460.
  23. Web site: Travel Media Awards 2018 Finalists Announced. 2021-01-25. TravMedia.
  24. Web site: PPA Independent Publisher Awards 2013 - The Winners. 2021-01-25. www.inpublishing.co.uk.