Oral-B Explained

Oral-B
Type:Oral hygiene
Currentowner:Procter & Gamble
Previousowners:The Gillette Company
Origin:United States
Markets:Worldwide
Website:oralb.com

Oral-B is an American brand of oral hygiene products, including toothpastes, toothbrushes, electric toothbrushes, and mouthwashes. The brand has been in business since the invention of the Hutson toothbrush in 1950 and in Redwood City, California.[1] [2] [3] [4]

History

Robert W. Hutson (1919–2001),[5] owner of a periodontal practice in San Jose,[6] began designing a toothbrush in the 1940s.

By 1949, he discovered that thin, round-ended, nylon filaments would be gentle on the gums yet effective for cleaning teeth.

Hutson patented a toothbrush in 1950. The application for a design patent for his "Hutson toothbrush" was filed on January 13, 1950, and U.S. Design Patent No. 160,604 was granted on October 24 the same year.[7]

In 1958, he was granted a utility patent for a "mouthbrush" having fine, soft, flat-ended nylon bristles, and a similar appearance to the 1950 design.[8] He claimed in his application that this brush was less abrasive to tooth enamel, better for massaging the gums, and more effective at picking up tooth powder than other brushes available at the time, which had coarse, angle-cut bristles.

The toothbrushes were made by the Owens Brush Company. The partners placed a $10,000 order for brushes and hired the first two sales people. In order to create demand for new brushes, the sales team devoted almost all of their time to communicating with dentists, passing samples and outreach work. The result of these efforts has been a steady increase in the number of orders. The next successful step was the decision to participate in the conventions and conferences of dentists held in the state of California.

Robert Hutson also created the Oral-B brand name. The first product was known as the "Oral-B 60",[9] because it had 60 tufts.[10] Other sizes were made with differing numbers of tufts and corresponding names. Hutson sold his toothbrush business in the 1960s, and continued his San Jose periodontal practice.[11] [12] [13] [14] [15]

Oral-B became part of the Gillette group in 1984.[16] Braun, also part of the Gillette group at that time, started to use the Oral-B brand for electric toothbrushes. Oral-B has been part of the Procter & Gamble company since 2006.[17] A company representative has stated that the "B" in Oral-B stands for "brush".[18]

In 2013, Colombian singer Shakira was chosen as the brand ambassador and spokesperson for the 3D White property.[19]

iO

Oral-B's iO is a series of electric toothbrushes. The series received ADA's "Seal of Acceptance".[20] It uses oscillation rotation, which was introduced by Oral-B in the 1990s.

Innovations

See also

Notes and References

  1. Davis . E.L. . Joynt . R.B. . Wieczkowski . G. . Laura . J.C. . Bond durability between dentinal bonding agents and tooth structure . The Journal of Prosthetic Dentistry . September 1989 . 62 . 3 . 253–256 . 10.1016/0022-3913(89)90326-0 . 2681691 . 16 July 2022.
  2. Saghiri . Mohammad Ali . Asatourian . Armen . Saghiri . Ali Mohammad . Samadi . Fatereh . Morgano . Steven M. . Dental Plaque Removal Ability of Different Power Toothbrushes by Using a Three-Dimensional Study Model . Korean Academy of Preventive Dentistry . 30 September 2020 . 16 . 3 . 105–110 . 10.15236/ijcpd.2020.16.3.105 . 225117154 . 16 July 2022 . en.
  3. Web site: Oral B Laboratories World Headquarters . Monarch Carpet, Drapery & Upholstery . 16 July 2022.
  4. Web site: History of Redwood City . localhistory . 16 July 2022 . en.
  5. Web site: Robert W Hutson, Born 06/20/1919 in California . 16 July 2022 . california birth index .org.
  6. News: 30 May 2001 . Robert W. Hutson; Dentist Designed Oral-B Toothbrush . . 16 July 2022.
  7. patent . US . D160604.
  8. patent . US . 2845649.
  9. Web site: Oral-B 60 . Snow . Maryly . International Toothbrush Collection . 16 July 2022 . Name comes from 60 tufts.
  10. Web site: About us: History of Oral-B . oralb.com . 2011-11-01 . 2010-08-23 . https://web.archive.org/web/20100823001329/http://www.oralb.com/arabia/en/aboutus/history.asp . live .
  11. News: Hall. Carl. Dr. Robert W. Hutson – Oral B originator [obituary]]. 27 July 2014. San Francisco Chronicle. 26 May 2001. https://web.archive.org/web/20140728045429/https://www.sfgate.com/news/article/Dr-Robert-W-Hutson-Oral-B-originator-2917333.php. 28 July 2014. live.
  12. Web site: Oral-B Company Profile . Datanyze . 16 July 2022 . en.
  13. News: Lazarus . George . ORAL-B LOSES ITS BITE IN TOOTHBRUSH RACE . 16 July 2022 . . 1993-11-03 . https://web.archive.org/web/20181002014310/https://www.chicagotribune.com/news/ct-xpm-1993-11-03-9311030095-story.html . 2 October 2018.
  14. Web site: products . Oral-B . 16 July 2022 . https://web.archive.org/web/19970628213153/http://www.oralb.com/catalog/indexC.html . 28 June 1997.
  15. Web site: How to Select a Toothbrush . Convention of Ideas . Oral-B . 16 July 2022 . https://web.archive.org/web/19970628214129/http://www.oralb.com/home/oraltopics.html . 28 June 1997.
  16. News: Bailey. Steve. Aoki. Naomi. P&G to buy Gillette for $55b: Latest in string of deals for old-line Hub firms. The Boston Globe. 28 January 2005. https://web.archive.org/web/20141016060747/http://www.boston.com/business/articles/2005/01/28/pg_to_buy_gillette_for_55b/?page=full. 2014-10-16. live.
  17. Web site: About Oral-B . oralb.co.uk . 2011-10-30 . https://web.archive.org/web/20120125112358/http://www.oralb.co.uk/about/ . 2012-01-25 . dead .
  18. Web site: What does the "B" in the name ORAL B stand for? . funtrivia.com . 2010-11-11 . https://web.archive.org/web/20120121014546/http://www.funtrivia.com/askft/Question96866.html . 2012-01-21 . unfit.
  19. Web site: Shakira Named New Global Ambassador Across the Worldwide 3D White Collection from Oral-B and Crest . P&G News. en. 2017-09-25. 2017-09-25. https://web.archive.org/web/20170925230424/http://news.pg.com/press-release/pg-corporate-announcements/shakira-named-new-global-ambassador-across-worldwide-3d-whi. live.
  20. Web site: Oral-B iO Series. 2024. American Dental Association. 4 May 2024.
  21. Web site: Procter & Gamble (Hong Kong). Oral-B. 31 July 2014. https://web.archive.org/web/20140808044241/http://www.pghongkong.com/en-US/Products/Detail.aspx?Id=44 . 8 August 2014. live.
  22. Breuer. Miklos M.. Hanak. Joseph A.. 7 February 1989. Novel brush filaments. US. 4802255. 10 August 1987 . Gillette Canada . patent.
  23. Web site: Oral-B ADVANTAGE toothbrush with Micro-Textured Bristles . Product News . Oral-B . 16 July 2022 . https://web.archive.org/web/19970628214102/http://www.oralb.com/catalog/prodnews.html . 28 June 1997.
  24. Web site: Specialty Toothbrushes . Convention of Ideas . Oral-B . 16 July 2022 . https://web.archive.org/web/19970628214111/http://www.oralb.com/catalog/special.html . 28 June 1997.
  25. Web site: [<!-- https://fda.report/PMN/K925409 -->https://www.accessdata.fda.gov/scripts/cdrh/cfdocs/cfPMN/pmn.cfm?ID=K925409 Oral-b Dental Floss With Fluoride 510(k) FDA Premarket Notification K925409 ORAL-B LABORATORIES ]. fda.gov . 16 July 2022.
  26. Web site: Tom Kelley (IDEO) . Field Observations with Fresh Eyes . Entrepreneurship.org . . 16 July 2022 . en . June 24, 2011.
  27. Web site: Children's toothbrushes . Design Thinking Seminar . 16 July 2022 . Summer 2022.
  28. Web site: IDEO's Human Centered Design Process: How to Make Things People Love . UserTesting . 16 July 2022 . en.
  29. Web site: Field Observations with Fresh Eyes . eCorner . Stanford . 16 July 2022 . November 12, 2008.
  30. Web site: Лучшие электрические щетки мира . Стоматологии Москвы на портале Startsmile . 2013-09-23 . https://web.archive.org/web/20220211072037/https://www.startsmile.ru/news/169/59865/ . 2022-02-11 . live . ru.

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