Ooh It's Kinda Crazy Explained

Ooh It's Kinda Crazy
Cover:Ooh It's Kinda Crazy.jpg
Type:single
Artist:soulDecision
Album:No One Does It Better
Released:1998
Genre:Pop soul
Length:4:21
Label:MCA
Producer:Trevor Guthrie
Prev Title:No One Does It Better
Prev Year:2000
Next Title:Gravity
Next Year:2000

"Ooh It's Kinda Crazy" is a song by Canadian pop group soulDecision, originally released in 1998 as an independent single when the band was known as Indecision. It was re-released in August 2000 as the third single from their debut album No One Does It Better, and it was released to Contemporary hit radio in the United States on January 23, 2001. The pop soul song drew comparisons to George Michael's 1996 single "Fastlove".

The single attained a peak of number 18 in the group's native Canada, as well as charting in Australia and the United States. Its accompanying music video employs cartoonish effects and depicts the group fleeing enthusiastic fans by using disguises. The video peaked at number one on MTV's Total Request Live, and is retrospectively regarded as an unlikely chart topper. It also reached the top 30 most-played videos in MTV's weekly rotation.

Composition

The Village Voice music critic Marc Weisblott regarded the song as similar to George Michael's "Fastlove", commenting that if Michael's song "was a doughnut, then 'Ooh It's Kinda Crazy' supplants Michael's coquettish cream with a doughy standoffishness". In a review of No One Does It Better, AllMusic critic Vince Ripol named the song the album's best track, calling it "deceptively impressive" and praising it for combining elements of "Fastlove" with their pop-soul sound "without sounding overly derivative".[1]

Commercial performance

"Ooh Its Kinda Crazy" reached number 45 on the Canadian RPM Singles Chart.[2] when first released in 1998. The song gained significantly on the chart when re-released in 2000, reaching number 18 on the chart dated August 18, 2000.[3] The song peaked at number 111 in the United States, via the Bubbling Under Hot 100 singles chart, an extension of the Hot 100.

Music video

The music video imagines a world where soulDecision are so popular that they can't walk down the street unnoticed. The video opens with Dave Bowman waking up in bed, with MTV retrospectively commenting that it was one of many videos from the time "that start off with a skater dude waking up in bed". The group proceeds to use disguises, such as fake mustaches compared to the Village People biker's, to outrun rabid fans.[4] The video also incorporates cartoonish elements, such as using a hammer to turn off an alarm clock, as well as newspapers with the headline "SoulDecision at large!"

The video went into rotation on MTV the week ending January 28, 2001.[5] It also peaked at number one on MTV's Total Request Live, topping the chart for one day.[6] It further reached number 27 on MTV's ranking of most-played videos, for the week ending February 11, 2001.[7] In 2018, Billboard ranked it the eighth-best boy band music video of the TRL era, commenting that it resembles "a Looney Tunes clip".[8] The song is retrospectively regarded as an unlikely TRL chart-topper, with Uproxx referring to it as an "oddity" and MTV including it in a list of "11 Music Videos You Won't Believe Topped 'TRL' Back In The Day".[9]

Track listing

Canada promo single

Canada vinyl, 12", promo

The 22 Green remixes were reproduced and mixed by Mark Ryan.

Charts

Chart (2000–2001)!scope="col"
Peak
position
Canada Top Singles (RPM)[10] 18
US Bubbling Under Hot 100 (Billboard)[11] 11

Notes and References

  1. Web site: Ripol . Vince . Overview: soulDecision - No One Does It Better . AllMusic . RhythmOne . April 30, 2023.
  2. Top Singles - Volume 67, No. 7, May 11, 1998. RPM. 2011-01-30. https://web.archive.org/web/20121021084811/http://www.collectionscanada.gc.ca/rpm/028020-119.01-e.php?&file_num=nlc008388.3552&type=1&interval=50&PHPSESSID=c6btf3r8hs459qqt5ln3o3dcv5. October 21, 2012. dead.
  3. Top Singles - Volume 71, No. 15, August 14, 2000. RPM. 2011-01-30. https://web.archive.org/web/20121021094521/http://www.collectionscanada.gc.ca/rpm/028020-119.01-e.php?&file_num=nlc008388.7224&type=1&interval=50&PHPSESSID=c6btf3r8hs459qqt5ln3o3dcv5. October 21, 2012. dead.
  4. Web site: Weisblott . Marc . Father Figures . Village Voice . April 29, 2023 . April 17, 2001.
  5. Video Monitor for the week ending January 28, 2001 . Billboard . February 10, 2001 . 113 . 6 . 79 . April 29, 2023.
  6. Web site: Scott Schwartz . Evan . 11 Music Videos You Won't Believe Topped 'TRL' Back In The Day . https://web.archive.org/web/20220809094730/https://www.mtv.com/news/341u2b/number-one-trl-songs . dead . August 9, 2022 . MTV . April 29, 2023 . February 23, 2015.
  7. Video Monitor for the week ending February 11, 2001 . Billboard . February 24, 2001 . 113 . 8 . 79 . April 30, 2023.
  8. Lipshutz . Jason . The 10 Greatest Boy Band Videos of the TRL Era . Billboard . April 29, 2023 . April 27, 2018.
  9. Web site: Kurp . Josh . How Tom Green Royally Pissed Off MTV With 'The Bum Bum Song' . Uproxx . April 29, 2023 . July 30, 2015.
  10. Top Singles - Volume 71, No. 15, August 14, 2000. RPM. 2011-01-30. https://web.archive.org/web/20121021094521/http://www.collectionscanada.gc.ca/rpm/028020-119.01-e.php?&file_num=nlc008388.7224&type=1&interval=50&PHPSESSID=c6btf3r8hs459qqt5ln3o3dcv5. October 21, 2012. dead.
  11. Book: Whitburn . Joel . Joel Whitburn's Billboard Music Yearbook 2001 . 2001 . Record Research . Menomonee Falls, WI . 158 . 9780898201505 .