Oodle, Inc. Explained

Oodle, Inc.
Company Type:Division of QVC
Founder:Craig Donato
Scott Kister
Faith Sedlin
Foundation:2004
Launch Date:2005[1]
Website Type:classifieds
Location:San Mateo, California, United States
Language:English
Current Status:active
Screenshot Size:225px

Oodle, Inc. is an online marketplace based out of San Mateo, California. It was founded in 2004 by ex-Excite executives Craig Donato, Scott Kister and Faith Sedlin.[2]

Overview

Oodle is a classifieds aggregator which aggregates listings from sites like eBay, ForRent.com, BoatTrader.com, as well as local listings from local newspapers and websites.[3]

Oodle aggressively encourages posters to add a Facebook profile with their listings, claiming that users will prefer the openness of interacting with someone who can be identified by name and face.

Oodle also powers other companies' classifieds websites, from the online classifieds for traditional newspapers including The Washington Post Express,[4] New York Post[5] to other large websites like AOL, Lycos,[6] Local.com,[7] Military.com,[8] to non-traditional classifieds hosting sites like Wal-Mart.[9] Oodle searches vertically in the classifieds categories of cars, real estate, renting, jobs, personals, merchandise, tickets, pets and services.

Oodle aggregates listings from national and local sources, covering over 1000 regions in the United States, UK, Canada, Ireland, and India.

History

On March 6, 2009, Facebook launched a now defunct version of its Marketplace application powered by Oodle. In November 2010 Oodle acquired Grouply, a platform for building custom social networking groups. The QVC home shopping company purchased Oodle in 2012.[10] [11] In May 2015, the site was purchased from QVC by Oodle Holdings.

Third party resources

Oodle provides its classifieds content for publication on external websites through the use of an API or simpler JavaScript Widget.

Partner listings

Websites supply their classified ad listings to Oodle in the form of XML or CSV files which Oodle parses into their database for redistribution. Oodle currently has over 75,000 partner listings. FreeAdsTime is one of the ad suppliers of Oodle.[12]

See also

Notes and References

  1. Web site: Oodle Company Info . Oodle.com . December 9, 2011.
  2. Web site: Oodle FAQ . Oodle.com . April 14, 2011 . December 9, 2011.
  3. Web site: Dot-com refugees land at a new home . Oodle.com . April 23, 2005 . December 9, 2011.
  4. Web site: Classifieds Search-Engine Oodle to Power Washington Posts Express Newspaper . Auctionbytes.com . December 9, 2011.
  5. Web site: Kristen . Nicole . Oodle Does for the New York Post . Mashable.com . December 11, 2007 . December 9, 2011.
  6. Web site: Oodle Announces Partnerships with Lycos and Backpage . Info.lycos.com . March 7, 2006 . December 9, 2011.
  7. Web site: Local.com Adds 20 Million Local Classifieds Listings . Corporate.local.com . December 9, 2011.
  8. Web site: Unveils New Resources for Veterans, Active Military Personnel and Their Families . Military.com . February 15, 2007.
  9. News: Talley . Karen . Wal-Mart Adds Free Online Classifieds . The Wall Street Journal . June 3, 2008 . December 9, 2011.
  10. Web site: QVC Acquires Social Classifieds Veteran Oodle To Help Power Its Social Commerce Evolution. Empson. Rip. 2012-12-05. TechCrunch. 2015-02-15.
  11. Web site: Oodle. 2017-05-11. TechnoApt. 2017-05-11.
  12. https://web.archive.org/web/20220208060326/https://apartments.oodle.com/detail/3bds-2baths-at-5140-hollywood-ct-brighton-mi-48116-ready-to-move-in/5839224830-brighton-mi/ Example of FreeAdsTime listing on Oodle

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