Onia (clothing) explained

Onia
Industry:Clothing
Founders:Carl Cunow, Nathan Romano
Hq Location City:New York, New York
Areas Served:-->
Products:Swimwear
Website:https://onia.com/

Onia (o-nee-ah; the Hebrew word for “ship”) is a New-York based clothing company that sells luxury swimwear and ready to wear.[1] The company was founded in 2009 by Carl Cunow and Nathan Romano.

History

In 2013, Onia expanded its collection to include men’s casual wear.[2] In 2015, Onia launched women's swim and ready to wear.[3] In December 2015, Onia launched on Mr. Porter.[4] In 2019 the brand moved into licensing acquiring the men's license for Body Glove.[5]

Onia has been featured in The New York Times,[6] The Wall Street Journal,[7] Forbes,[8] Women's Wear Daily,[9] and men’s fashion publications such as GQ and Detail.

Onia swimwear has become increasingly popular in the summer of 2019 amongst celebrities such as Kylie Jenner and Jessica Alba.[10]

In the fall of 2022, Onia's new Air Linen Camp shirts line became popular and was endorsed by Esquire Magazine.[11]

Collaborations

Onia has an ongoing collaboration with Liberty Art Fabrics, who supplies fabrics for much of Onia’s swimwear. Onia has also collaborated with Ritz-Carlton Hotel Company and other resorts to create towels for resort guests.

Onia has entered into a multi-year licensing agreement with WeWoreWhat’s Danielle Bernstein. Their recent Italy collection sold nearly $2 million in swimwear within 12 Hours.[12]

Onia runs third-party distribution among brands such as Club Monaco, Theory, Mr. Porter and Net-a-Porter. In 2019 they are launching wholesale distribution for WeWoreWhat as a standalone brand at Coterie.[13]

Notes and References

  1. https://www.forbes.com/sites/josephdeacetis/2012/06/27/the-business-of-onia-swimwear/ “The Business of Onia Swimwear.” Forbes.
  2. http://www.complex.com/style/2013/12/onia-henley-shirt “Onia's Solid Henley Is a Crucial Layering Piece For Winter.”
  3. http://wwd.com/globe-news/intimates-activewear/onia-dives-into-womens-swimwear-market-8048017 "Onia Dives Into Women's Swimwear Market"
  4. http://www.mrporter.com/mens/designers/onia?resType=designer&keywords=onia&keywords=Onia "Mr. Porter"
  5. Web site: Onia Moves Into Licensing. Hughes. Aria. 2019-02-01. WWD. en. 2019-02-02.
  6. https://www.nytimes.com/slideshow/2013/02/10/travel/20130210-PACK-2.html “Packing for Sea and Sun.” The New York Times.
  7. https://www.wsj.com/articles/SB10001424127887323610704578627892251868354 “Well Cut Swim Shorts for Men.” The Wall Street Journal.
  8. Web site: Shirley . Kristen . First Look: Onia Debuts New Campaign And Expands Into Denim . 2022-07-07 . Forbes . en.
  9. Web site: Ell . Kellie . 2022-07-28 . Onia Heads to The Standard Hotel for Swimwear Collab . 2022-07-28 . WWD . en-US.
  10. Web site: Kylie Jenner, Nick Jonas, Jessica Alba Are Going Crazy for Onia Swimwear This Summer.
  11. Web site: 2022-09-28 . Onia's Camp Shirts Are the Perfect Way to Breeze Into Fall . 2022-09-30 . Esquire . en-us.
  12. Web site: How WeWoreWhat's Danielle Bernstein Sold Nearly $2 million in Swimwear in 12 Hours. 3 May 2019.
  13. Web site: Insights from the Specialty Retail Market. 27 August 2019.