On the Regular explained

On the Regular
Cover:Shamir - On the Regular cover.jpg
Type:single
Artist:Shamir
Album:Ratchet
Genre:Hip house[1]
Label:XL
Producer:Nick Sylvester
Prev Title:If It Wasn't True
Prev Year:2014
Next Title:Call It Off
Next Year:2015

"On the Regular" is a song recorded by American musician Shamir. It was released by XL Recordings on October 28, 2014. "On the Regular" is also featured on Shamir's 2015 debut album Ratchet.[2]

The song features a prominent rhythm with cowbell and heavy bass.[3] [4] Shamir uses an androgynous falsetto, delivering rhymes in contrast to his singing on Northtown.[3] [5] The lyrics are an unrelated set of observations.[3] Shamir taunts others and brags about his style. In the song's bridge, he switches from rapping to innocent, soulful singing.[6] Music critics referenced Azealia Banks' 2011 debut single "212" for its bassline, dance beat, and playful reinvention of urban music.[5] [7] [8] The Fader likened the song's "bubblegum hip-hop" to a younger-sounding Leif.[9]

It had viral success in the United Kingdom,[10] and it reached number 36 on the Billboard Twitter Emerging Artists chart.[11] The attention brought by "On the Regular" allowed Shamir to embark on a European tour in late 2014.[12] It placed 68th on the 2014 Pazz & Jop poll of music critics.[13] Pitchfork Media named it the 11th best track of 2014,[14] Drowned in Sound placed the song 18th on its year-end list,[15] and BlackBook magazine ranked the song 12th.[16]

The music video for "On the Regular" was directed by Anthony Sylvester,[17] brother of the song's producer Nick Sylvester.[18] [19] It shows Shamir with different hairstyles, flashy patterns, and a fringe jacket.[9] He plays with a rubber band gun and makes balloons burst into color.[17]

Cover Versions

The French-Israeli duo released a cover version of the song in 2015. It was first aired on Israel's national radio station Reshet Gimmel during the duo's weekly radio show on August 21, 2015.[20] Shamir reacted to the release on his official Twitter account calling it "Amazing".[21]

Notes and References

  1. Web site: 10 Essential hip house tracks. Treble staff. January 21, 2016.
  2. Web site: PopMatters. Ratchet. Lathan, Ryan. May 20, 2015.
  3. Web site: Shamir, 'On The Regular' . King . Jason . October 30, 2014 . . February 15, 2015.
  4. Web site: New: Shamir – 'On the Regular' . Oliver . Genevieve . October 29, 2014 . Pretty Much Amazing . February 15, 2015.
  5. Web site: The playlist: the best new bands of 2014, with Shamir and Prada Mane . Lester . Paul . December 24, 2014 . . February 15, 2015.
  6. Web site: Shamir: 'On the Regular' . Gordon . Jeremy . October 30, 2014 . . February 15, 2015.
  7. Web site: Shamir airs infectious new video for 'On the Regular' . October 29, 2014 . . February 15, 2015.
  8. Web site: Shamir + Yvette + Mister Small . November 13, 2014 . . February 15, 2015.
  9. Web site: Shamir Is An Angel And XL Knows It . McDermott . Patrick D. . October 28, 2014 . . February 15, 2015.
  10. Web site: Spotify's Top 10 Most Viral Tracks . December 16, 2014 . . February 15, 2015.
  11. Web site: Shamir - Chart history . . February 15, 2015 . September 6, 2015 . https://web.archive.org/web/20150906031524/http://www.billboard.com/artist/6319315/shamir/chart . dead .
  12. Web site: Singles 2014: 'She wears my favorite color/every day in her eyes' . Bland . Pete . January 2, 2015 . . February 15, 2015.
  13. Web site: The Village Voice's 42nd Pazz & Jop Music Critics' Poll: The Last Word on the Year in Music . . February 15, 2015.
  14. Web site: The 100 Best Tracks of 2014 . Torres . Eric . December 2014 . . February 15, 2015.
  15. Web site: Drowned In Sound's 40 Favourite Songs of 2014 . Leedham . Robert . December 8, 2014 . . February 15, 2015 . February 2, 2015 . https://web.archive.org/web/20150202044755/http://drownedinsound.com/in_depth/4148547-drowned-in-sounds-40-favourite-songs-of-2014 . dead .
  16. Web site: The 20 Best Songs of 2014: From Nick Minaj and BANKS to Sam Smith and Sylvan Esso . Rosenzweig . Mathias . 2014 . . February 15, 2015.
  17. Web site: Shamir Shares 'On the Regular' Video, Signs to XL . Minsker . Evan . October 28, 2014 . . February 15, 2015.
  18. Web site: Shamir 'On the Regular' . Werthman . Christine . . February 15, 2015.
  19. Web site: Channel Tres shares "Topdown" video. 2018-10-11. HighClouds. en-GB. 2019-10-21.
  20. Web site: Under The Cover radio show recording. SoundCloud. September 25, 2021.
  21. Web site: Shamir's reaction to the release of the cover on his Twitter profile. Twitter. September 26, 2021.

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