Omnicom Group Explained

Omnicom Group Inc.
Type:Public
Area Served:Worldwide
Key People:John D. Wren[1]
(CEO and Chairman)
Daryl Simm
(COO and President)
Philip Angelastro
(CFO)
Rochelle Tarlowe
(Treasurer)[2]
Revenue: (2023)
Operating Income: (2023)
Net Income: (2023)
Assets: (2023)
Equity: (2023)
Num Employees: (2023)
Location:New York City, New York, United States
Footnotes:[3]

Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.

Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy.[4] Omnicom Group was ranked as one of the four largest advertising agencies in the world by The New York Times in 2002.[5] In 2014, Omnicom was considered the second largest advertising holding company by The Wall Street Journal.[6] The company employs more than 77,000 employees[7] in over 100 countries worldwide.[8] [9]

History

In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach (son of William Bernbach) co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham Harper Worldwide.[10] [11] [12] In 1989, Rosenshine stepped down as chairman of Omnicom to return to his role running BBDO Worldwide and Bruce Crawford (who had preceded Rosenshine as CEO of BBDO before leaving to run the Metropolitan Opera in 1985)was named chairman of Omnicom.[13] In 1997, John Wren, the number two executive at Omnicom, became the company's chief executive officer, while Crawford remained as chairman.[14]

In July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group, but by May 2014 it was announced that the deal had fallen through and the Publicis-Omnicom merger would not happen.[15] [16]

By 2014, Omnicom was the second largest agency holding company and had revenue of over $15 billion.[17] Omnicom launched Omniwomen in April 2014 with the goal of increasing the number and influence of female leaders within the organization. Omniwomen has more than 10 branches in the US, UK, Canada, France, Germany, China and the UAE.[18] [19] [20]

In July 2017, Omnicom announced that Gracia Martore, former President and CEO of TEGNA Inc., had joined its Board as an independent director. Her appointment brings the total to 13 directors, 11 of which are independent.[21] In February 2018, Ronnie S. Hawkins was appointed to the company's board as an independent director, bringing the total to 14 members, 12 of which are independent.[22] In May 2018, Omnicom Group brought its language strategy agency, maslansky + partners, to Australia.[23]

In November 2021, Daryl Simm was promoted to president and COO.[24] [25] That next month, Florian Adamski was announced as the next CEO of Omnicom Media Group, after previously working as CEO at OMD Worldwide.[26]

In October 2023, Omnicom agreed to acquire Flywheel Digital for $835 million.[27]

Operations

Omnicom is composed of five major agency networks that oversee 1500+ agencies as parent companies. The networks are BBDO Worldwide, Diversified Agency Services (DAS), DDB Worldwide, Omnicom Media Group (OMG) and TBWA Worldwide.[28]

BBDO Worldwide, one of the companies present from the initial merger, is a creative agency which has been recognized as one of the most creative networks in the world.[29] Founded in 2000, Proximity Worldwide is BBDO's digitally focused marketing arm. In January 2016, BBDO Worldwide acquired a majority stake in Wednesday Agency Group.[30] At the 2017 Cannes Lions International Festival of Creativity, BBDO Worldwide was awarded Network of the Year for the sixth time. Clemenger BBDO Melbourne was named Agency of the Year.[31] BBDO was the top agency network featured in the 2018 WARC 100, an annual ranking of advertising and media effectiveness.[32] [33] In 2018, several of the BBDO agencies were ranked in the top 10 awarded individual agencies in the world by The Gunn Report.[34]

The DAS Group of Companies comprises more than 200 companies focused on public relations, CRM, healthcare, events, promotional marketing, vehicle testing, branding and research.[35] [36] In 2016 and 2017, Omnicom formed two separate holding groups for healthcare and PR agencies: Omnicom Health Group and Omnicom Precision Marketing Group. Later in 2016, Omnicom Health Group acquired majority stakes in Biopharm Communications and Rabin Martin.[37] In 2018, Omnicom Health Group acquired Snow Companies a patient engagement communications agency.[38] Also in 2018, Omnicom Precision Marketing Group acquired a majority stake in Credera.[39]

DDB Worldwide, one of the three initial companies, is a global advertising network.[40] [41] In November 2015, DDB Worldwide acquired Grupo ABC, the largest advertising group in Brazil.[42] In June 2016, DDB Health was launched as a combination of healthcare-focused advertising agencies, which added medical and healthcare brand services to DDB's profile.[43] [44] Some of the businesses included in the DDB Worldwide unit are Tribal Worldwide, TracyLocke, adam&eveDDB, Roberts + Langer, Spike DDB, Rodgers Townsend, ONC Worldwide, Alma and Uproar!@DDB.[41]

Omnicom Media Group is the media division of the Omnicom Group Inc.[45] In 2017, three Omnicom Media Group agency networks competed at the Cannes Lions International Festival of Creativity, including OMD Worldwide, which was named Media Network of the Year.[46]

TBWA is a global agency network, normally billed as 'The Disruption Company'.[47] It was purchased in 1993 and then merged with the Chiat Day firm in 1995. In the United States, some of the company's offices still retain the TBWA\Chiat\Day name.[48] Companies operating under the TBWA network include, Media Arts Lab, Digital Arts Network (DAN), The Integer Group, Lucky Generals,[49] Designory, NEBOKO, and other TBWA branded regional agencies.[48]

See also

Further reading

External links

Notes and References

  1. Web site: John D. Wren - Chairman & CEO at Omnicom Group . live . 2 May 2022 . theorg.com . en . 2 May 2022 . https://web.archive.org/web/20220502105155/https://theorg.com/org/omnicom-group/org-chart/john-d-wren#:~:text=John%20Wren%20is%20the%20Chairman,and%20elected%20President%20in%201996. .
  2. Web site: Corporate Leadership Team. 2022-05-02. Omnicom Group. en-US. 2022-04-09. https://web.archive.org/web/20220409045146/https://www.omnicomgroup.com/about/leadership/. live.
  3. Web site: Omnicom Group Inc. 2023 Annual Report (Form 10-K) . 7 February 2024 . U.S. Securities and Exchange Commission.
  4. Web site: Omnicom Group About . Omnicom . 11 February 2016 . 23 January 2016 . https://web.archive.org/web/20160123061307/http://www.omnicomgroup.com/about/ . live .
  5. Web site: Advertising's Big Four: It's Their World Now. The New York Times. 31 March 2002. 11 February 2016. Elliott, Stuart. 10 June 2019. https://web.archive.org/web/20190610035150/https://www.nytimes.com/2002/03/31/business/advertising-s-big-four-it-s-their-world-now.html?pagewanted=all&src=pm. live.
  6. Web site: Omnicom Posts Strong Sales Growth. The Wall Street Journal. 22 July 2014. 11 February 2016. Tadena, Nathalie. Jamerson, Joshua. 25 February 2016. https://web.archive.org/web/20160225085125/http://www.wsj.com/articles/omnicom-sees-earnings-revenue-growth-top-expectations-1406028567. live.
  7. Web site: Omnicom Group. Fortune. en-US. 2018-11-22. 2018-11-22. https://web.archive.org/web/20181122215556/http://fortune.com/fortune500/omnicom-group/. live.
  8. Web site: The Worlds Biggest Public Companies:Omnicom . . 11 February 2016 . 25 January 2016 . https://web.archive.org/web/20160125162142/http://www.forbes.com/companies/omnicom-group/ . live .
  9. Web site: AT&T to Build Global Network for Omnicom Group. AT&T. 24 July 2017. 1 July 2018. 30 October 2018. https://web.archive.org/web/20181030014025/http://about.att.com/story/att_to_build_global_network_for_omnicom_group.html. live.
  10. Web site: DDB's Keith Reinhard on the Origins of Omnicom . Beet.tv . 5 August 2015 . 10 February 2016 . Delo, Cotton . 23 February 2016 . https://web.archive.org/web/20160223070213/http://www.beet.tv/2015/08/reinhard-ddb-2.html . live .
  11. Web site: The Omnicom Chief Executive, John Wren, Has Combined Creative Integrity and a Humble Outlook to Build the World's Biggest Advertising Holding Company. Caroline Marshal Meets Him in New York . Campaign Magazine . 24 February 2006 . 10 February 2016 . Marshal, Caroline . 22 February 2016 . https://web.archive.org/web/20160222185611/http://www.campaignlive.co.uk/article/omnicom-twenty/543360 . live .
  12. Book: Adland: A Global History of Advertising . Kogan Page Publishers . 3 May 2013 . Tungate, Mark . 149.
  13. Web site: Advertising's 'Big Bang' Is Making Noise at Last . Bloomberg Business . 31 March 1999 . 10 February 2016 . 23 February 2016 . https://web.archive.org/web/20160223024827/http://www.bloomberg.com/bw/stories/1991-03-31/advertisings-big-bang-is-making-noise-at-last . live .
  14. Web site: Wren To Land On Top Perch At Omnicom Group . The Chicago Tribune . 5 December 1996 . 10 February 2016 . Lazarus, George . 23 February 2016 . https://web.archive.org/web/20160223152058/http://articles.chicagotribune.com/1996-12-05/business/9612050126_1_omnicom-group-diversified-agency-services-john-wren . live .
  15. News: Leo Burnett parent in huge ad merger deal. Channick, Robert. Chicago Tribune. 28 July 2013. 3 October 2017. 28 July 2013. https://archive.today/20130728151438/www.chicagotribune.com/news/chi-publicis-omnicom-merger-20130728,0,4589938.story. dead.
  16. News: At Odds, Omnicom and Publicis End Merger. Celles, David. New York Times. 8 May 2014. 3 October 2017. 3 October 2017. https://web.archive.org/web/20171003125457/https://dealbook.nytimes.com/2014/05/08/ad-agency-giants-said-to-call-off-35-billion-merger/?_php=true&_type=blogs&hpw&rref=business&_r=0. live.
  17. Web site: Omnicom Boosts Net Income 11.4% to Over $1 Billion in 2014 . Advertising Age . 10 February 2015 . 10 February 2016 . Bruell, Alexandra . 23 February 2016 . https://web.archive.org/web/20160223122912/http://adage.com/article/agency-news/omnicom-boosts-net-income-11-4-1-billion-2014/297064/ . live .
  18. Web site: Omnicom Starts Omniwomen in U.K., Plans to Go Global. Jardine, Alexandra. 9 March 2015. AdAge. 20 November 2017. 1 December 2017. https://web.archive.org/web/20171201034314/http://adage.com/article/global-news/omnicom-starts-omniwomen-u-k-plans-global/297493/. live.
  19. Web site: Omnicom Launches Omniwomen's UAE Chapter. 16 March 2017. Mahmud, Sana. The Arabian Marketer. 20 November 2017. 1 December 2017. https://web.archive.org/web/20171201131901/https://arabianmarketer.ae/omnicom-launches-omniwomens-uae-chapter/. live.
  20. Web site: Omniwomen Expands to Canada with the Goal of Advancing Women in Leadership. 7 March 2017. Interbrand. 20 November 2017. 1 December 2017. https://web.archive.org/web/20171201092521/http://interbrand.com/newsroom/omniwomen-expands-to-canada-with-the-goal-of-advancing-women-in-leadership/. dead.
  21. Web site: Gracia Martore Joins Omnicom's Board Of Directors. 18 July 2017. PR Newswire. The Street. 20 November 2017. 1 December 2017. https://web.archive.org/web/20171201035918/https://www.thestreet.com/story/14232684/1/gracia-martore-joins-omnicoms-board-of-directors.html. dead.
  22. Web site: Omnicom : Ronnie S. Hawkins Appointed to Omnicom Group Board of Directors. 4-Traders. 23 February 2018. 1 July 2018. 2 July 2018. https://web.archive.org/web/20180702011031/http://www.4-traders.com/OMNICOM-GROUP-13904/news/Omnicom-Ronnie-S-Hawkins-Appointed-to-Omnicom-Group-Board-of-Directors-26047091/. live.
  23. News: Omnicom opens language strategy agency maslansky + partners - AdNews. 2018-06-11. en. 2018-06-12. https://web.archive.org/web/20180612141902/http://www.adnews.com.au/news/omnicom-opens-language-strategy-agency-maslansky-partners. live.
  24. Web site: Daryl Simm Promoted To Omnicom Group President & COO. 2021-11-17. SHOOTonline. en. 2021-11-17. https://web.archive.org/web/20211117181734/https://www.shootonline.com/news/daryl-simm-promoted-omnicom-group-president-coo. live.
  25. News: Bruell. Alexandra. 2021-11-01. Omnicom Names Media Agency Boss Daryl Simm as President, Operating Chief. en-US. Wall Street Journal. 2021-11-17. 0099-9660. 2021-11-17. https://web.archive.org/web/20211117060946/https://www.wsj.com/articles/omnicom-names-media-agency-boss-daryl-simm-as-president-operating-chief-11635783318. live.
  26. Web site: With Two New Leaders at the Helm, Here's What's Next for Omnicom's Media Agencies . 29 November 2021 . 2021-12-28 . 2021-12-28 . https://web.archive.org/web/20211228175233/https://www.adweek.com/agencies/with-two-new-leaders-at-the-helm-heres-whats-next-for-omnicoms-media-agencies/ . live .
  27. Web site: Graham. Megan. WSJ News Exclusive Omnicom Buys E-Commerce Shop Flywheel Digital for $835 Million. Wall Street Journal. October 30, 2023.
  28. Web site: Our Agencies. Omnicom Group. September 3, 2017. July 30, 2017. https://web.archive.org/web/20170730074141/http://www.omnicomgroup.com/our-agencies/. live.
  29. Web site: Agency of the Year:BBDO's Tennacity Turned a Major Client Loss Into a Minor Setback . ADWeek . 15 December 2014 . 10 February 2016 . O'Leary, Noreen . 23 February 2016 . https://web.archive.org/web/20160223054456/http://www.adweek.com/news/advertising-branding/agency-year-bbdos-tenacity-turned-major-client-loss-minor-setback-161927 . live .
  30. News: BBDO Buys Majority Stake in Wednesday Agency Group. Wall Street Journal. 7 January 2016. Tadena. Nathalie. 10 March 2017. 7 February 2017. https://web.archive.org/web/20170207224820/https://www.wsj.com/articles/bbdo-buys-majority-stake-in-wednesday-agency-group-1452146401. live.
  31. Web site: BBDO and WPP take top company awards at Cannes Lions. 24 June 2017. 20 November 2017. 21 October 2017. https://web.archive.org/web/20171021205744/http://www.campaignlive.co.uk/article/bbdo-wpp-top-company-awards-cannes-lions/1437568. live.
  32. Web site: BBDO agencies dominate WARC 100 category rankings. May 24, 2017. November 20, 2017. September 3, 2017. https://web.archive.org/web/20170903210424/https://www.warc.com/NewsAndOpinion/news/BBDO_agencies_dominate_WARC_100_category_rankings/0377ad2a-8ab1-477d-8052-eb53ae11e64c. live.
  33. Web site: WARC 100: #ShareTheLoad is World's Most Effective Campaign. Campaign India. 26 February 2018. 1 July 2018. 2 July 2018. https://web.archive.org/web/20180702035559/https://www.campaignindia.in/article/warc-100-ariels-sharetheload-is-worlds-most-effective-campaign/442929. live.
  34. Web site: The Gunn Report: The Most Creatively Awarded Advertising of 2017. Campaign US. Emma. Wilkie. 12 February 2018. 1 July 2018. 1 July 2018. https://web.archive.org/web/20180701222318/https://www.campaignlive.com/article/gunn-report-creatively-awarded-advertising-2017/1456675. live.
  35. News: AMCI. 2017-05-17. en-US. 2017-03-03. https://web.archive.org/web/20170303075635/https://amciglobal.com/testing/. live.
  36. Web site: Diversified Agency Services. www.dasglobal.com. 2017-02-27. 2017-01-10. https://web.archive.org/web/20170110170145/http://dasglobal.com/. live.
  37. Web site: Luke Taylor Joins Omnicom to Head New CRM Division. Campaign US. Gideon. Spanier. 11 September 2017. 1 July 2018. 1 July 2018. https://web.archive.org/web/20180701222310/https://www.campaignlive.com/article/luke-taylor-joins-omnicom-head-new-crm-division/1444240. live.
  38. Web site: Omnicom Health Acquires Snow Companies. MM&M. Lauren. Evans. 6 February 2018. 1 July 2018. 2 July 2018. https://web.archive.org/web/20180702011049/http://www.mmm-online.com/agencies/omnicom-health-acquires-snow-companies/article/742117/. live.
  39. Web site: Omnicom Acquires Management and Technology Consultancy Credera . Adweek . 2 Aug 2018 . 1 January 2019 . 2 January 2019 . https://web.archive.org/web/20190102004142/https://www.adweek.com/agencies/omnicom-acquires-management-and-technology-consultancy-credera/ . live .
  40. Web site: DDB Worldwide Communications Group Inc. Company Profile . Hoovers . 10 February 2016 . 3 September 2017 . https://web.archive.org/web/20170903210404/http://www.hoovers.com/company-information/cs/company-profile.DDB_Worldwide_Communications_Group_Inc.10f50e183b5f1976.html . live .
  41. Web site: DDB Reorganizes Its New York Operations . MediaPost . 24 June 2014 . 10 February 2016 . McClellan, Steve . 13 April 2016 . https://web.archive.org/web/20160413165849/http://www.mediapost.com/publications/article/228721/ddb-reorganizes-its-new-york-operations.html?edition= . live .
  42. Web site: DDB Buys Grupo ABC, Brazil's Biggest Independent Ad Group. 23 November 2015. 15 February 2016. 26 January 2016. https://web.archive.org/web/20160126181138/http://adage.com/article/ad-age-on-campus/ddb-buys-brazil-s-grupo-abc/301473/. live.
  43. Web site: Omnicom Unit Forms DDB Health & Appoints Josh Prince CEO. 20 June 2016. Zacks. 20 November 2017. 1 December 2017. https://web.archive.org/web/20171201031114/https://www.zacks.com/stock/news/222137/omnicom-unit-forms-ddb-health-amp-appoints-josh-prince-ceo. live.
  44. Web site: Omnicom merges AgencyRx, Flashpoint and three other agencies to form DDB Health. McCaffrey, Kevin. 29 June 2016. MM&M. 20 November 2017. 1 December 2017. https://web.archive.org/web/20171201043721/http://www.mmm-online.com/agencies/omnicom-merges-agencyrx-flashpoint-and-three-other-agencies-to-form-ddb-health/article/506334/. live.
  45. Web site: Omnicom Media Group Profile . 10 February 2016 . 15 January 2019 . https://web.archive.org/web/20190115023553/http://omnicommediagroup.com/default.htm . dead .
  46. Web site: Cannes Lions 2017: Omnicom Media Group agencies stand out at Cannes. 23 June 2017. Adobo Magazine. 20 November 2017. 28 January 2018. https://web.archive.org/web/20180128205137/http://www.adobomagazine.com/global-news/cannes-lions-2017-omnicom-media-group-agencies-stand-out-cannes. dead.
  47. Web site: Inside TBWA New York's Reinvention; After Exec Changes and Account Losses, Shop Aims to Become Network Flagship . Adweek . 16 February 2015 . 10 February 2016 . O'Leary, Noreen . 5 March 2016 . https://web.archive.org/web/20160305085210/http://www.adweek.com/news/advertising-branding/inside-tbwa-new-yorks-reinvention-162968 . live .
  48. Web site: TBWA Worldwide Profile . Ad Brands . 10 February 2016 . 4 September 2017 . https://web.archive.org/web/20170904014442/https://www.adbrands.net/us/tbwa_us.htm . dead .
  49. Web site: TBWA buys majority stake in Lucky Generals. 22 February 2017. 20 November 2017. 3 September 2017. https://web.archive.org/web/20170903210730/http://www.campaignlive.co.uk/article/tbwa-buys-majority-stake-lucky-generals/1425068. live.

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