Olympikus Explained
Olympikus is a Brazilian sports brand, which makes sports equipment for running and fitness. The brand is owned by Vulcabras Azaleia.[1]
Current products by Olympikus include athletic shoes and apparel. In the past, the company also sponsored several volleyball[2] and football teams.
History
Olympikus was established in 1975, releasing its first series of athletic shoes made of leather (one of the first in the country). Shortly thereafter, international sports brands began to enter Brazil and Olympikus began to compete in the technological, advertising and marketing fields for space with these companies.
In the 1990s the brand became a sponsor of various athletes and entities. Olympikus signed agreements with Claudinei Quirino, Gustavo Borges, Vanderlei Cordeiro, Maureen Maggi, Gustavo Kuerten, Giba, Bernardinho and Bárbara Leôncio among others. In addition, Olympikus started a partnership with the Brazilian Volleyball Confederation (1997), the Brazilian Athletics Confederation (1999) and the Brazilian Olympic Committee (1999).[3]
The brand entered to football market in 2009, signining deals with Flamengo and Cruzeiro.[4] Olympikus also expanded to Argentina, serving as exclusive kit provider of clubs Racing,[5] Lanús,[6] Argentinos Juniors[7] and Rosario Central.[8]
In 2007 Olympikus was chosen as one of the official sponsors of the Pan American Games held in Rio de Janeiro. The brand not only sponsored the event, but the Brazilian delegation.
Sponsorships
The following list that are or have been sponsored by Olympikus:
Olympic Committees
Athleticism
Associations
Athletes
Association football
Association
Clubs teams
Basketball
Club teams
Volleyball
Association
CBV (1997–2016)
National teams
Club teams
Athletes
Swimming
Athletes
Rugby
Club teams
Tennis
Athletes
Notes and References
- http://www.vulcabrasazaleia.com.br/marcas Own brands
- https://www.marketingregistrado.com/ar/voley/2016/08/11031_olympikus-presento-sus-zapatillas-de-voley-golden-3/ Olympikus presentó sus zapatilla de voley
- https://www.dgabc.com.br/Noticia/165747/cob-fecha-acordo-com-olympikus COB fecha acordo com Olympikus
- https://todosobrecamisetas.com/2012/03/novas-camisas-olympikus-del-cruzeiro/ Novas camisas Olympikus del Cruzeiro
- https://www.infobae.com/2010/01/07/494066-racing-tiene-nueva-camiseta-el-2010/ Racing tiene nueva camiseta para 2010
- https://marcadegol.com/2011/01/nuevas-camisetas-olympikus-2011-de-lanus/ Nuevas camisetas Olympkus de Lanús
- https://marcadegol.com/2010/06/olympikus-confirma-nuevo-escudo-de-argentinos-jrs/ Nuevas camisetas Olympikus para Argentinos Juniors
- https://todosobrecamisetas.com/2012/07/anticipo-camisetas-olympikus-de-rosario/ Camisetas Rosario Central 2012-13
- https://ge.globo.com/olimpiadas/noticia/cob-troca-de-roupa-para-ser-n1-de-novo-fornecedor-e-por-premio-para-medalhistas.ghtml COB troca de roupa para ser nº1 de novo fornecedor e por prêmio para medalhistas
- Morro dos Prazeres no Rio de Janeiro sediou o campeonato Rock Gol MTV 2011, Sportlink, 2011-04-07.
- http://ge.globo.com/futebol/times/cruzeiro/noticia/2014/12/cruzeiro-oficializa-penalty-como-nova-fornecedora-de-material-esportivo.html Cruzeiro oficializa Penalty como nova fornecedora de material esportivo
- http://mkt.flamengo.com.br/novaera/flipping Flamengo/Olympikus Hotsite
- https://gauchazh.clicrbs.com.br/esportes/inter/amp/2019/05/relembre-todos-os-fornecedores-de-material-esportivo-da-historia-do-inter-cjvd1g89m01g001pelowqw2hz.html Relembre todos os fornecedores de material esportivo da história do Inter
- https://propmark.com.br/olympikus-e-a-nova-patrocinadora-do-flamengo/ Olympikus é a nova patrocinadora do Flamengo
- https://www.lance.com.br/bizz/nike-apresenta-kit-produtos-que-sera-usado-pela-delegacao-brasileira-rio-2016.html Nike apresenta kit de produtos que será usado pela delegação brasileira na Rio-2016
- https://www1.folha.uol.com.br/fsp/1994/1/23/esporte/21.html Vôlei da Telesp viaja de ônibus comum e treina com bolas ovais
- https://www.uol.com.br/esporte/volei/ultimas-noticias/2009/07/20/tres-meses-apos-saida-do-finasa-time-de-osasco-ainda-esta-sem-patrocinio.jhtm Três meses após saída do Finasa, time de Osasco ainda está sem patrocínio
- https://www.uol.com.br/esporte/futebol/ultimas/2008/05/31/ult59u159018.jhtm Flamengo confirma saída da Nike e chegada da Olympikus
- https://propmark.com.br/olympikus-e-a-nova-patrocinadora-do-flamengo/ Olympikus é a nova patrocinadora do Flamengo
- https://www.uol.com.br/esporte/volei/ultimas/2009/01/13/ult4367u2619.jhtm Bruno, Paula e Fabi se juntam a Giba sob patrocínio de marca esportiva
- https://www1.folha.uol.com.br/esporte/2021/05/atletas-da-selecao-de-volei-deixam-de-ser-obrigados-a-usar-tenis-de-patrocinador.shtml Atletas da seleção de vôlei deixam de ser obrigados a usar tênis de patrocinador
- https://www1.folha.uol.com.br/fol/esp/s2041198.htm Olympikus muda para o Rio em busca do Título Nacional
- Web site: A Construção de uma Marca Internacional de Tênis . Pinto . Tiago . . 27 Apr 2022 .
Argentinos Juniors (2010–13)