Olivier Auroy Explained

Olivier Auroy
Birth Date:25 April 1969
Birth Place:Orléans, France
Nationality:French
Other Names:Gabriel Malika
Education:Paris Institute of Political Studies, CELSA Paris
Occupation:author, entrepreneur

Olivier Auroy (born 25 April 1969 in Orléans, France) is a French writer and entrepreneur. Some of his works are published under the pen name Gabriel Malika.

Biography

Olivier Auroy is a graduate from Science-Po Paris, class of 1991.[1] He holds a master degree in advertising and marketing from CELSA (Paris, La Sorbonne).[2]

He worked as product manager for Renault Italia until 1995 before moving on to a variety of naming, branding and design agencies. He is appointed Managing Director of Landor Dubai in 2006 and becomes CEO of FITCH Middle East (WPP) in 2009.[3] Around that time, he launches BQ, a brand of sunglasses inspired by the Emirati burka.[4] [5]

In 2014, after having spent the better part of a decade in the Middle East, he is recruited by the French agency CBA as head of Corporate Branding.[6] He was Joint Managing Director of Kantar Consulting till 2018.[7] [8] In 2019, he creates Onomaturge, a company dedicated to brand creation.[9]

His views are regularly reported in the press, especially in The Huffington Post and Marketing Society.[10] [11] [12] [13] [14] [15]

Writing career

While in the Middle East, he publishes his first two novels under the pen name Gabriel Malika, so as to separate his identity as writer and as a businessman.[16]

His first book, Les Meilleures intentions du monde (The Best Intentions in the World), published in 2011, tells the stories of men and women from all walks of life embarked on a journey off the coast of Dubai. This the first ever French novel to use Dubai as backdrop for its intrigue, which has been called a "literary milestone" in and of itself.[17] [18] In December 2017 this book was edited in an English digital version.

The second book, Qatarina, is published in 2014. In 2022, US teacher John Summerbe flies to Quarabia, where the Football World Cup is being held.[19] With this work of fiction, Oliver Auroy openly criticizes Qatar's bid to host the 2022 FIFA World Cup.[20] [21] [22]

His third novel, Au nom d’Alexandre (In the name of Alexander), is published under his real name in 2016.[23] Alexandre works in brand naming. He opens up to a young journalist and reflects on his professional life. Inspired by his own career,[24] Oliver Auroy "presents us with a delightful novel about an excentric scholar".[25]

His fourth novel, L'amour propre is published in April 2018 by « éditions Intervalles ».[26] [27]

Other activities

Between 2012 and 2014, Oliver Auroy hosts debates and interviews other writers such as Jérôme Ferrari, Maxime Chattam, Dominique de Saint-Mars and Katherine Pancol during the Dubai's Literary Festival.[28] [29]

Olivier Auroy is often featured on the RTL radio talk show La Curiosité est un vilain défaut.[30] [31] He was a frequent panelist on Talking of Books, a Dubai Eye radio program. While in Dubai, he also worked as literary critique for Le Mag du Moyen-Orient magazine.

Personal life

Olivier Auroy is married to an Italian native. Together, they have two daughters.[32]

Works

External links

Notes and References

  1. https://www.thenational.ae/business/the-colourful-life-of-olivier-auroy-a-modern-man-of-letters-1.389519 The colourful life of Olivier Auroy, a modern man of letters
  2. Fiche de M. Olivier AUROY, lesbiographies.com. June 13, 2017
  3. Olivier Auroy, directeur général de Fitch Moyen-Orien, Stratégies. October 1, 2009
  4. Dubaï : Quand mode et burqa font bon ménage, Le Figaro. November 25, 2009
  5. http://latimesblogs.latimes.com/babylonbeyond/2009/11/united-arab-emirates-new-line-of-burka-sunglasses-hits-the-market.html DUBAI: Now, she can look pious in hijab and cool in her shades
  6. De Dubaï à Levallois, Stratégies. February 18, 2015
  7. Kantar Added Value France réorganise son management, CBNews. June 12, 2017
  8. Kantar lance Kantar Consulting, CBNews. January 8, 2018
  9. https://onomaturge.com/ Onomaturge
  10. Pourquoi la Génération X veut vivre plusieurs vies à tout prix, Huffing Post. October 14, 2017
  11. https://www.marketingsociety.com/the-library/airbnb-puts-village-back-map#sffD3wVedOtgGDv9.97 Airbnb puts the village back on the map
  12. https://www.marketingsociety.com/the-gym/design-thinking-30#WXRsfH1ThWSlm78j.97 Design Thinking 3.0
  13. Si vous pensiez qu'à l'heure d'internet, la culture générale est inutile, ces 3 histoires vont vous prouver le contraire, Huffing Post. January 16, 2018
  14. https://www.marketingsociety.com/the-gym/what-has-changed-or-not-about-business-creating-names#eXHMp4DAke1TKh8P.97 What has changed (or not) about the business of creating names
  15. Les quinquas sur le marché du travail, Huffing Post, May 26, 2019
  16. Entre Qatar et Arabie, Détours, Radio télévision suisse. April 20, 2015
  17. Rentrée littéraire : le premier roman en français sur Dubaï, l'oriental. September 21, 2011
  18. Dubaï, Monumental, Radio télévision suisse. July 22, 2015
  19. Qatarina, un roman ensoleillé ou une bombe à retardement ?, aufeminin. February 12, 2014
  20. "Qatarina" de Gabriel Malika, le Qatar saura-t-il relever le défi de la coupe du monde de foot 2022 ?, Dubaimadame. February 26, 2014
  21. “Qatarina” de Gabriel Malika, ou la tragédie annoncée de Qatar 2022, Profondeurchamps. January 30, 2014
  22. Qatar : une plongée dans l'avenir avec "Qatarina", TV5 Monde. June 2, 2014
  23. "Au nom d'Alexandre", pourquoi on aime ce roman d'un dingo des mots ?, aufeminin. April 4, 2016
  24. Au nom d'Alexandre, Le vif. March 4, 2016
  25. Olivier Auroy rend un bel hommage à Littré et consorts, l'express. February 21, 2016
  26. https://www.decitre.fr/livres/l-amour-propre-9782369560630.html L'Amour propre
  27. Luluttérature - "L'amour propre" d'Olivier Auroy, RTBF. May 24, 2019
  28. La Foire Internationale du Livre d’Abou Dabi ouvre ses portes !, institut francais uae. April 13, 2014
  29. Interview exclusive- Katherine Pancol au festival de littérature de Dubai, Dubaimadame. March 12, 2014
  30. Les Verts, patrimoine et Dubaï dans La Curiosité, RTL. January 18, 2016
  31. Mammouths dans La Curiosité, RTL. May 20, 2016
  32. https://www.thenational.ae/lifestyle/style-file-olivier-auroy-1.419309 Style file: Olivier Auroy

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