Oliver T Hellriegel | |
Birth Date: | 30 July 1965 |
Birth Place: | Kaiserslautern, Germany |
Education: | Kaiserslautern University of Technology University of Applied Sciences, Mainz |
Occupation: | Author, Marketing Professor and Consultant |
Nationality: | German American |
Oliver T. Hellriegel (born July 30, 1965) is a German–American author and consultant.
Hellriegel heads the international MBA program at Macromedia University in Germany, where he is also teaching Foresight, Innovation and Leadership classes. He has been part of a digital learning initiative on Design Thinking.[1] Before joining Macromedia, he has been a faculty member in various universities since 2007, and held a position as Dean of Studies in Visual and Corporate Communications at Fresenius University's School of Design.
Oliver T. Hellriegel co-authored a book on Social Media (Social Media Compass)[2] [3] and is considered a researcher in the field of effects on interpersonal relationships as well as using social media for news purposes. He is a frequent author in of Germany's leading magazines on digital transformation: iBusiness[4] as well as in various magazines and books.[5] He has been speaking at several research conferences all over Europe (Glocal: Inside Social Media, New York University Skopje, Macedonia;[6] IDEA:Exchange, Goldsmiths, University of London, UK; Munich Science Days, FOM University of Applied Sciences, Munich, Germany;[7] Digital Marketing Congress, University of Hamburg, Germany[8]).
Hellriegel is also a partner in a business consulting company, specializing in digital transformation. In his role as professor and consultant, he is a frequent member of a delegation to the Federal Ministry for Economic Affairs and Energy in Germany.[9]