Olive Young (company) explained

CJ Olive Young Corporation
Native Name:씨제이올리브영 주식회사
Native Name Lang:ko
Type:Subsidiary
Industry:Retail
Predecessors:-->
Founders:-->
Successors:-->
Hq Location City:Seoul
Hq Location Country:South Korea
Areas Served:-->
Profit:-->
Profit Year:-->
Owners:-->
Parent:CJ Group

CJ Olive Young Corporation is a health and beauty product store based in South Korea.[1] Olive Young opened its first store in Sinsa-dong, Gangnam in December 1999 under the management of CJ Systems and pioneered Korea's health and beauty market.[2] Olive Young's main slogan is "All live young with Olive Young." which reflects the main philosophy 'Natural Healthy' of Olive Young.[3] In 2021, Olive Young is solidifying its No.1 position in the Korean H&B market, which was hit directly by Covid-19.[4]

History

Olive Young's first store opened in 1999 in Sinsa. In 2002, the company established a joint venture with Dairy Farm International part of the Jardine Matheson Group.[5] The joint venture was terminated in 2008, when Olive Young acquired the entirety of CJ company shares on the market.[6]

The company started importing organic cosmetics from Juice Beauty, a popular US cosmetics brand, in 2009.[7] It released CJ ONE, an integrated membership service for CJ Systems, in 2010.[8] In December 2014, Olive Young merged with CJ Systems and changed its name to CJ Olive Networks Co., Ltd.[9] It introduced the electronic shelf labeling system to its stores in 2018.[10] Olive Young launched the Global Mall in 2019 to realize a new brand message called "Global Lifestyle Platform to Propose Healthy Beauty."[11] As of 2024, Olive Young operates more than 1,300 stores and also sells products online.

Major business

Self-developed products

Self-developed brands

Exclusive sales products

Imported cosmetics: Cottage, Bull Dog, Yves Rocher, Saforelle, Rap Phyto, The Balm, Topicrem[16]

General sales products

Past exclusive sales products

Notes and References

  1. News: 김 . 미나 . 2017-04-24 . 올리브영 창립멤버 박성철, 화장품사업 마케터로 사는 법 (Olive Young Founding Member Park Sung-chul, How to Live as a Cosmetics Business Marketer) . 비지니스포스트(Business Post).
  2. News: 송 . 주오 . 2017-12-19 . '열여덟살' 올리브영의 화끈한 생일파티 ('Eighteen' Olive Young's hottest birthday party) . (Edaily).
  3. Web site: 올리브영 공식 온라인몰. www.oliveyoung.co.kr. ko. 2019-04-23.
  4. Web site: 경무. 안. 2021-03-17. The Powerless Competitor…CJ Olive Young Strengthens H&B Market Exclusive. 이투데이.
  5. News: 정 . 지영 . 2002-10-29 . 세계적 유통社 '왓슨'이 온다.. 드러그스토어 최대 체인 내년 상륙(Worldwide distributor 'Watson' comes .. Drug Store Max Chain Landing next year) . 한국경제(Korea Economy).
  6. News: 신 . 성우 . 2008-12-09 . CJ그룹 47% 자본잠식 자회사 추가 출자(CJ Group to add 47% capital infusion subsidiary) . (Edaily).
  7. News: 박 . 신영 . 2009-11-01 . 올리브영 "한국판 '세포라' 될 것" (Olive Young "Korean version 'Sephora' to be") . The Financial News.
  8. News: 강 . 희종 . 2010-03-04 . CJ헬로비전, 2012년 매출 1조원 달성 목표(CJ Hello Vision aims to achieve KRW 1 trillion in sales in 2012) . 디지털 타임스(Digital Times).
  9. News: 이 . 상래 . 2018-06-27 . 대학생 취업 선호기업 1위 CJ, '희귀병 투병' 이재현 회장의 후계구도는?(What is the succession plan of Lee Jae-hyun, chairman of CJ, the first company that college students want to work for?) . 업다운뉴스(Up-down News).
  10. News: 김 . 아라 . 2018-06-26 . [4차혁명] 올리브영, 스마트 스토어로 변신 성공([4th Revolution] Olive Young succeeds in becoming a smart store) ]. 매일일보(Maeil News).
  11. Web site: OliveYoung's Brand Story. OliveYoung Official Global site.
  12. News: 장 . 연주 . 2017-05-18 . 헬스앤뷰티스토어,'부츠'發 태풍?(Will 'Boots' open up the health and beauty store market?) . 헤럴드경제(Herald Economy).
  13. News: 김 . 효진 . 2015-07-08 . '아리따움' 경쟁자는 올리브영?…화장품 브랜드숍 '복병'(The competitor of 'Aritaum' is Olive Young? ... For cosmetics brand shops 'surprise rival') . 뉴스1(New 1).
  14. News: 박 . 민영 . 2018-04-20 . 올리브영, 화장품 PB 9개로 확대(Olive Young expands to cosmetic PB 9) . 디지털 타임스(Digital Times).
  15. News: 백(Baek) . 예리 . 2018-03-20 . 유통업계 이유있는 'PB' 열풍('PB' craze in distribution industry) . ChosunBiz.
  16. News: [드럭스토어 대해부]②1세대 헬스앤뷰티 스토어, CJ올리브영 VS 왓슨스([Drugstore Welfare] ② First-generation health and beauty store, CJ Olive Young VS Watsons)]. 김. 지영. 2016-03-30. . Sisa Press.
  17. News: 김 . 민영 . 2018-06-11 . [유통가 팀파워] 올리브영 강남본점, '강남역 뷰티1번지' 과감한 변화 선구자 ([Distributor Team Power] Olive Young Gangnam Head Office, 'Gangnam Station Beauty No. 1' bold change pioneer) ]. 이투데이(E-Today).
  18. News: 이 . 주현 . 2018-02-20 . 올리브영, 셀프헬스케어 매출 전년비 68% 증가(Olive Young, self-healthcare sales up 68% year-on-year) . 전자신문(Electronic newspaper).
  19. News: 이 . 새봄 . 2016-09-29 . 올리브영, 화장품서 건강식품까지…원스톱 쇼핑 명소 (Olive Young, cosmetics to health food ... One Stop Shopping Spot) . Maeil Business Newspaper.
  20. News: 황 . 영주 . 2018-03-23 . 국내 드럭스토어, 헬스케어 넘어 식품까지 영역 확장 (Domestic drugstore, expansion beyond healthcare to food) . 메디컬투데이(Medical Today).
  21. News: 김 . 희준 . 2018-01-16 . 인테리어소품에 가전까지… 영토 넓히는 H&B 스토어(Interior accessories to household appliances ... H & B store expanding territory) . Sisa Journal e).
  22. News: 여권 없이 즐기는 해외화장품 쇼핑 "그곳에 가면 트렌드가 보인다"(Foreign cosmetics shopping without a passport "I can see the trend when I go there"). 2013-02-14. The Korea Economic Daily.

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