Oh My Love (The Score song) explained

Oh My Love
Cover:Oh My Love The Score Cover.jpg
Type:single
Artist:The Score
Album:Atlas (Deluxe)
Genre:Pop rock
Label:Republic
Prev Title:Don't Wanna Wake Up
Prev Year:2014
Next Title:White Iverson
Next Year:2015

"Oh My Love" is a song recorded by American band The Score. The track became known after it was used in an advertising campaign by the British supermarket chain Asda. The song became the most requested song on Shazam in 2015. The band, who were unsigned at the time, were subsequently given a record deal off the back of the song's popularity.

The single was released on 27 January 2015. It peaked at number 43 on the UK Singles Chart in the chart week ending 30 July 2015.

Background

The Score, based in Los Angeles, were unsigned when the British supermarket Asda chose "Oh My Love" as the soundtrack to its 2015 "Save Money, Live Better" advertising campaign.[1] According to Chris Chalmers from the company, "Part of [The Score]'s attraction was that they were unsigned and unknown. There is a great back-story, where the manager had the great sense to send the track to all CEO's of major UK businesses. It found its way to us and felt like a brilliant track to support our campaign".[2]

The track gained more notability as it became the most popular track of 2015 from an advert on the music identification app Shazam. Based on this success, the song eventually reached number 43 on the UK Singles Chart on 30 July 2015.[3] It also peaked at number 17 on the iTunes Chart the same week.[4]

The breakout success of "Oh My Love" led to The Score signing a record deal with Republic Records. Their debut album, Atlas, was released on 13 October 2017 and included "Oh My Love" on its deluxe edition.

The song also appears in the 2015 film and its soundtrack.

Notes and References

  1. Web site: UK Top Shazamed Ads: Asda hits the high notes with 'Oh My Love' by The Score. Stewart. Rebecca. 22 July 2015. The Drum. 25 September 2015.
  2. Web site: How a supermarket broke US indie band The Score. Garvan. Sinead. 22 September 2015. Newsbeat. BBC. 25 September 2015.
  3. Web site: Official Singles Chart Top 100. Official Charts Company. 25 September 2015.
  4. Web site: The Score - 'Oh My Love' British iTunes Chart Performance . iTunesCharts.net . 25 September 2015.