| Native Name: |
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| Director: | Oh Da-young | ||||||||
| Country: | South Korea | ||||||||
| Language: | Korean | ||||||||
| Num Episodes: | 16 | ||||||||
| Executive Producer: | Kim Seung-mo (MBC) | ||||||||
| Producer: | Mina Kim | ||||||||
| Runtime: | 80 minutes | ||||||||
| Company: | Number Three Pictures | ||||||||
| Creator: | MBC Drama |
Oh My Ladylord is a 2021 South Korean television drama starring Lee Min-ki and Nana. Directed by Oh Da-young, the series tells a story of romance between a man who 'does not' love and a woman who 'can't' love. It aired on terrestrial television channel MBC from March 24 to May 13, 2021, on Wednesdays and Thursdays at 21.30 (KST) for 16 episodes.[1] [2] [3] [4] It is available on iQIYI as "Oh! Master" with subtitles in multiple languages globally.[5] [6]
Oh My Ladylord's average rating of 1.6% is the second lowest ever recorded for a Korean drama airing on a prime time slot on a free-to-air television network, with KBS2 drama Love All Play setting the new record low of 1.4% a year later in 2022. The first half of the twelfth episode of Oh My Ladylord drew a 0.9% rating, tying with the penultimate episode of Love All Play to become the second-lowest single-episode rating ever (KBS2 drama Welcome saw a lower figure of 0.8% in 2020). Additionally, Oh My Ladylord was the first full-length prime time drama on free TV to never have rated above 3%. Media observers have cited Oh My Ladylord as an example of the downfall of MBC, which used to be regarded as the "Drama Kingdom" in the 1990s.[7]
In one corner we have a drama screenwriter and in the other, a rom-com actress. While the writer chooses not to date, the actress cannot seem to date. The story unfolds as they find themselves sharing the same living quarters.
In 2021, Oh Da-young replaced Hyeon Sol-ip as director, after the latter was fired from the production. Oh Da-young's past credits as assistant director include Let's Eat 2, Woman with a Suitcase, The Guardians, Bad Papa, and The Golden Garden.[13]
| +Average TV viewership ratings | Ep. | Part | Original broadcast date | Average audience share (Nielsen Korea)[14] | |
|---|---|---|---|---|---|
| Nationwide | |||||
| 1 | 1 | March 24, 2021 | 2.1% | ||
| 2 | |||||
| 2 | 1 | March 25, 2021 | 1.8% | ||
| 2 | 2.2% | ||||
| 3 | 1 | March 31, 2021 | 1.8% | ||
| 2 | 2.0% | ||||
| 4 | 1 | April 1, 2021 | 2.0% | ||
| 2 | 1.8% | ||||
| 5 | 1 | April 8, 2021 | 1.3% | ||
| 2 | 1.6% | ||||
| 6 | 1 | April 8, 2021 | 1.9% | ||
| 2 | 1.5% | ||||
| 7 | 1 | April 14, 2021 | 1.5% | ||
| 2 | 1.7% | ||||
| 8 | 1 | April 15, 2021 | 1.3% | ||
| 2 | 1.4% | ||||
| 9 | 1 | April 21, 2021 | 1.3% | ||
| 2 | 1.5% | ||||
| 10 | 1 | April 22, 2021 | 1.6% | ||
| 2 | 1.2% | ||||
| 11 | 1 | April 28, 2021 | 1.5% | ||
| 2 | 1.6% | ||||
| 12 | 1 | April 29, 2021 | |||
| 2 | 1.1% | ||||
| 13 | 1 | May 5, 2021 | 1.5% | ||
| 2 | 1.6% | ||||
| 14 | 1 | May 6, 2021 | 1.6% | ||
| 2 | 1.5% | ||||
| 15 | 1 | May 12, 2021 | 1.4% | ||
| 2 | 1.2% | ||||
| 16 | 1 | May 13, 2021 | 1.7% | ||
| 2 | 1.6% | ||||
| Average | |||||
| Year | Award | Category | Recipient | Result |
|---|---|---|---|---|
| 2021 | 40th MBC Drama Awards | Top Excellence Award, Actress in a Miniseries | Nana | |
| Excellence Award, Actor in a Miniseries | Kang Min-hyuk | |||
| Excellence Award, Actress in a Miniseries | Kim Ho-jung | |||
| Best Supporting Actor | Song Yoo-taek | |||
| Best Supporting Actress | Lee Hwi-hyang | |||
| Best Couple | Lee Min-ki & Nana | |||
| Best New Actor | Jang Eui-soo | |||
| Best New Actress | Ahn Sol-bin | |||