Officine Générale Explained
Officine Générale is a French clothing brand founded in 2012 by Pierre Mahéo.[1] [2] Based in Saint-Germain-des-Prés, Paris, the company produces men's and women's clothing using French, British and Italian fabrics.[3] Although called a “lifestyle brand” by Complex magazine,[4] Mahéo has stated: “Officine Générale isn’t in the fashion industry. It isn’t fashion. Our point of view is different: beautiful normality.”[5]
The brand has 200 points of sale and 14 stores, including seven in Paris, one in London and four in the United States.[6] [7] Its flagship store is located at 6 Rue du Dragon, just off of Boulevard Saint-Germain.
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Notes and References
- News: Beresford . Jessica . Fashion designer Pierre Mahéo talks taste . Financial Times . September 15, 2023.
- https://www.mrporter.com/mens/designers/officine_generale Mr. Porter
- https://www.officinegenerale.com/en/content/4-about About
- http://www.complex.com/style/2012/08/the-10-coolest-french-brands-out-now/officine-generale The 10 Coolest French Brands Out Now
- AMY VERNER, SPRING 2018 MENSWEAR: Officine Generale vogue.com June 25, 2017
- Web site: ISAAC-GOIZÉ . Tina . Officine Générale FALL 2024 MENSWEAR . Vogue . January 21, 2024.
- Web site: GUILBAULT . LAURE . After US store opening spree, Officine Générale plots next steps . Vogue . January 19, 2024.
