Off the Beat explained

Off the Beat
Type:EP
Artist:I.M
Cover:I.M_-_Off_the_Beat.jpg
Caption:Digital cover
Released:April 3, 2024
Genre:K-pop
Length:17:06
Label:Sony Music Korea
Prev Title:Overdrive
Prev Year:2023

Off the Beat is the third extended play by the South Korean rapper I.M. It was released by Sony Music Korea on April 3, 2024. The EP contains six tracks, including the lead single "Lure".

Background and release

On March 12, Sony Music Korea announced that I.M will make a comeback in April, three months since the release of his digital single "Slowly" featuring Heize.[1] On March 13, it was revealed through the official SNS that he will release an extended play Off the Beat on April 3, ten months since the release of his second extended play Overdrive,[2] with the lead single "Lure" revealed on March 18.[3] On March 29, the album preview was released.[4]

The physical EP was released in two standard versions; Off and Beat,[5] with the addition of jewel case and Nemo versions.[6]

Composition

I.M made his name on all track credits, participating in the production of all songs.[3]

Off the Beat expressed the "atypical" nature of being unconventional through music.[4] It was sonically more upbeat than Overdrive, incorporating influences from hip hop, soul, R&B, and Latin music.[7]

Promotion

In April, Sony Music Korea collaborated with B.stage for the opening of "Imvitation - on the low" pop-up store, to commemorate the release of his album.[8] It was also announced that he will have his first world tour Off the Beat, to be held in eighteen cities in ten countries.[9]

Commercial performance

I.M received his first Hanteo Chart Bronze Certification Plaque for achieving more than 100,000 copies in Initial Chodong sales in its first week of release in South Korea.[10]

Charts

Weekly chart

Chart (2024)! scope="col"
Peak
position
South Korean Albums (Circle)[11] 5

Monthly chart

Chart (2024)! scope="col"
Position
South Korean Albums (Circle)[12] 17

Certification and sales

Region! scope="col"
CertificationCertified units/sales
South Korea—119,465<-- 105,508 (CD) + 13,957 (Nemo) -->[13]

Release history

Region! scope="col"
DateFormatLabel
South KoreaApril 3, 2024Sony Music Korea
Various

Notes and References

  1. News: https://n.news.naver.com/entertain/article/437/0000383439. ko:[단독]몬스타엑스 아이엠, 4월 솔로 컴백. [Exclusive] Monsta X I.M, makes solo comeback in April. JTBC. Naver. Kim. Sun-woo. 2024-03-12. 2024-03-12. ko.
  2. News: https://n.news.naver.com/entertain/article/144/0000948827. ko:몬스타엑스 아이엠, 4월 3일 컴백[공식]. Monsta X I.M, will comeback on April 3 [Official]. Sports Kyunghyang. Naver. Kim. Na-yeon. 2024-03-13. 2024-03-13. ko.
  3. News: https://n.news.naver.com/entertain/article/144/0000949854. ko:몬스타엑스 아이엠, 컴백 타이틀은 '루어'. Monsta X I.M, comeback title is 'Lure'. Sports Trends. Naver. Kim. Won-hee. 2024-03-18. 2024-03-25. ko.
  4. Web site: https://n.news.naver.com/entertain/article/018/0005703007. ko:몬스타엑스 아이엠, 6색 매력으로 꽉 채운 '오프 더 비트'. Monsta X I.M, 'Off the Beat' filled with 6 colors of charm. Edaily. Naver. Yoon. Ki-baek. 2024-03-29. 2024-03-29. ko.
  5. Web site: https://m.globalepic.co.kr/view.php?ud=202403221043571917d3244b4fed_29. ko:몬스타엑스 아이엠, 완벽 수트핏 자랑한 'Off the Beat' 콘셉트 포토 공개…조각 같은 비주얼. Monsta X I.M, unveils 'Off the Beat' concept photos boasting perfect suit fit... Sculpture-like visual. Global Epic. Yoo. Byung-chul. 2024-03-22. 2024-03-25. ko.
  6. Web site: https://n.news.naver.com/entertain/article/108/0003224010. ko:몬스타엑스 아이엠, 'Off the Beat' 콘셉트 포토 추가 오픈..독보적 감성 예고. Monsta X I.M, opens additional concept photos for 'Off the Beat'.. Unrivaled emotional forecast. Star News. Naver. Kim. Soo-jin. 2024-03-27. 2024-03-27. ko.
  7. Web site: I.M Gets Personal on His Third Solo E.P. 'Off the Beat'. Women's Wear Daily. Tauer. Kristen. 2024-04-03. 2024-04-03.
  8. Web site: https://n.news.naver.com/entertain/article/092/0002327858?sid=105. ko:몬스타엑스 '아이엠' 팝업, 비스테이지가 운영…팬덤 편의성↑. Monsta X I.M pop-up, operated by B.stage... Fandom convenience ↑. ZDNet Korea. Naver. Ahn. Hee-jung. 2024-04-14. 2024-05-20. ko.
  9. News: https://www.bntnews.co.kr/article/view/bnt202404220110. ko:몬스타엑스 아이엠, 첫 솔로 월드투어 'Off the Beat' 오는 5월 개최 확정. Monsta X I.M, confirms to host his first solo world tour 'Off the Beat' in May. BNT News. Lee. Jin-joo. 2024-04-22. 2024-05-03. ko.
  10. Web site: https://m.entertain.naver.com/article/382/0001123683. ko:몬스타엑스 아이엠 솔로 컴백…초동 10만 돌파. Monsta X I.M solo comeback... Exceeds 100,000 sales. Sports Dong-a. Naver. Jeong. Hee-yeon. 2024-05-02. 2024-05-04. ko.
  11. Web site: Week 15 of 2024 Album Chart. Circle Chart. April 7–13, 2024. April 18, 2024. ko.
  12. Web site: April 2024 Album Chart. live. https://web.archive.org/web/20240510072201/https://circlechart.kr/page_chart/album.circle?nationGbn=T&targetTime=04&hitYear=2024&termGbn=month&yearTime=3. May 10, 2024. May 11, 2024. Circle Chart. ko.
  13. Cumulative sales for Off the Beat (Nemo + CD):

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