Odd (album) explained

Odd
Type:studio
Artist:Shinee
Cover:OddShinee150518.jpg
Caption:Digital and A version cover
Released:May 18, 2015
Genre:K-pop
Length:39:02
Language:Korean
Producer:
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Odd is the fourth Korean studio album (seventh overall) by South Korean boy band Shinee. It was released digitally and physically on May 18, 2015, under SM Entertainment and distributed by KT Music. The album contains 11 songs, including the title track, "View". The music video for the title track was filmed in Thailand. The repackaged album, Married to the Music, was released on August 3, 2015, with four additional songs.

The album received favorable reviews from music critics, who praised Shinee's experimental and playful sound which results in a "fresh and evolved album", as well as the group's return to their R&B side. The album was commercially successful in South Korea—the title track topped the Gaon Digital Chart, while the album charted at number one on the Gaon Album Chart, selling over 165,000 copies during the first month of release. It also sold over 2,000 copies in the US.

Background and release

Shinee worked alongside SM Entertainment's creative director Min Hee-jin.[1]

Shinee's fourth full-length album was digitally and physically released on May 18, 2015, and is the group's first Korean release after a two-year hiatus.[2] [3] On May 21, the group began their promotions for the title song "View" on music shows, starting with Mnet's M Countdown and followed by KBS' Music Bank, MBC's Show! Music Core and SBS' Inkigayo.[4] As part of the promotion, the group members also guested on several variety shows including Hello Counselor, Saturday Night Live Korea and Non-Summit.[5] [6] [7] They also appeared on fellow member Jonghyun's radio show, Blue Night.[8]

Odd contains a total of 11 songs,[9] including songs produced by international producer teams The Stereotypes and the Underdogs, British composing group LDN Noise, G'harah "PK" Degeddingseze, composer Kenzie, and Steven Lee. The title track, "View", is produced by LDN Noise and is an upbeat song of the deep house genre. It has been described as having a "refined and sensual" sound, expressing love's beauty as a "mixture of diverse senses". Shinee member Jonghyun wrote the lyrics to the song.[10] Member Minho stated that he was worried about the new concept since the musical style was different to what the group had done before, which explains the title.[11]

Odd debuted at number nine on Billboards Heatseekers Albums Chart and number one on Billboards World Albums Chart and sold 2,000 copies in the US.[12] The album also stayed in the top 10 of the Billboard World Albums Chart for three consecutive weeks after its release on May 18.[13] The music video for "View" was filmed in different locations in Thailand[14] and was the most watched K-pop music video in the world for the month of May.[15] Following the success of the album, Shinee were also chosen to become the new models of Shilla Duty Free.[16] As of June 2015, the album has sold over 165,000 copies on the Gaon Charts, ranking first for that month.[17]

Repackaging release

The repackaged album Married to the Music included four additional songs: "Married to the Music", "Savior", "Hold You" and "Chocolate".[18] [19] [20] "Married to the Music" is described as funky disco and is the work of LDN Noise, Kenzie, Zak Waters, and Adrian McKinnon. "Savior", produced by Zak Waters and written by Kenzie, is characterized by trendy and sensual lyrics. "Hold You" is a R&B song which was produced by Stereotypes and Deez. "Chocolate", a medium-tempo R&B track written by group member Jonghyun and Yankie, is described as a charming love story that is sweet like chocolate.[21] The choreography of the title song, "Married to the Music," is the work of Greg S. Hwang and Tony Testa.[22]

Jeff Benjamin of Billboard describes the title track as "a journey of different genres, opening with what initially sounds like a "beatbox-heavy, hip-hop sound" before flipping to a "sexy, bouncy electronic beat on the verses until we get to a funk-inspired chorus that mixes in horn blasts, groovy guitar strums and classic boy-band harmonies".[23]

Critical reception

Melon's pop music critics chose Shinee's Odd as one of the best albums for the first half of 2015, praising the vocal skills of the members and stating: "Shinee made an exemplary display of both 'pleasure of listening and joy of watching' once again."[24]

Odd was also selected as one of MTV IGGY's "25 Best Albums of 2015", praising the "experimenting and playing with old and new sounds, resulting in a fresh and evolved album". The title song, "View", got a positive response, describing it as a great, laid back summer jam even though "the song fools us into thinking it's an uptempo ballad before reaching its techno peak at the chorus."[25] [26] Jeff Benjamin of Billboard praised the title song, stating, "Despite boasting completely different vibes, 'View' isn't that different from 'Everybody' in that both have the same repetitive chorus structures, but the latter throws piles of electronica into the chorus while 'View' keeps its instrumentation very simple. By going against what's expected, Shinee actually ends up taking more of a risk by doing less and it pays off handsomely." Album track "Odd Eye" also received praise, which is written and composed by member Jonghyun. Benjamin states the group "return to the R&B side of Shinee with feathery vocals, tight harmonies and member Onew's falsetto howls acting a centerpiece to this grooving opener." But he also criticized some of the songs of the album, like "An Ode to You", saying the "unnecessary electric guitar riffs are added to the mix that soils the pure production." "Black Hole" is also criticized, stating, "it's not only the shortest song of the album, but also one of the most forgettable." Overall he gave the album 3.5 stars out of 5. The title song, "View", was also included in Billboards "Top 20 Best K-Pop Songs of 2015".[27]

Odd was also nominated as one of the "albums of glory" by Arena Homme+ magazine. Shinee was the only idol group on the list.[28] Kim Yunha, a music critic of Arena Homme+, writes: "K-pop, captivating the pop genre for years, may seem like it’s on its journey to find the 'real pop' in the music industry that have been defined as either ballads or dance music at a glance. If you agree on this idea, Shinee is definitely a front-runner that leads this movement. Every time, without any fears, they’ve been opening doors for entirely new levels and after having reached the limit of being a human with 'Everybody' what they have arrived to is a very Shinee-ish stateless world of pop. They are still dancing and singing in a place where nobody dares to covet."

Accolades

Song! scope="col" style="width:170px;"
ProgramDate
"View"Show ChampionMay 27, 2015[29]
M CountdownMay 28, 2015
June 4, 2015
Music BankMay 29, 2015[30]
June 5, 2015[31]
Show! Music CoreJune 6, 2015[32]
InkigayoMay 31, 2015
June 7, 2015[33]
The ShowJune 9, 2015[34]
"Married to the Music"Show ChampionAugust 12, 2015[35]
Music BankAugust 14, 2015[36]
Ceremony! scope="col"
YearCategoryResult
Gaon Chart Music Awards2016Album of the Year – 2nd Quarter[37]
Golden Disc Awards2016Disk Bonsang[38]
Disk Daesang
Melon Music Awards2015Album of the Year[39]
Mnet Asian Music Awards2015Album of the Year[40]
Seoul Music Awards2016Bonsang Award[41]

Track listing

Notes

Charts

Odd

Weekly charts

Chart (2015)Peak
position
Japanese Albums (Oricon)[42] 6
Taiwan J-pop Albums (G-Music)[43] 4

Year-end chart

Married to the Music

Year-end chart

Release history

Region! scope="col"
DateFormatLabel
South KoreaMay 18, 2015[48]
VariousSM Entertainment[49]
TaiwanJuly 10, 2015Avex Taiwan[50]

Notes and References

  1. Web site: "어떤 트렌드 제조할까"…샤이니, 미리보는 ‘뷰’ 포인트. Dispatch. 2015-05-13. ko. https://web.archive.org/web/20160726204203/http://www.dispatch.co.kr/288576. July 26, 2016.
  2. Web site: SHINee to drop new album next week. Sung-mi. Ahn. Kpop Herald. May 11, 2015. May 11, 2015. July 12, 2015. https://web.archive.org/web/20150712130247/http://kpopherald.koreaherald.com/view.php?ud=201505111727511421380_2. live.
  3. Web site: 컴백 앞둔 샤이니, 매니저 교체 이뤄졌나? 과거 팬 폭행 사건 재조명 [SHINee to come back with new Korean album "Odd" on May 18th, teaser trailer released]]. Ji-min. Kim. News Town. May 11, 2015. May 11, 2015. July 3, 2015. https://web.archive.org/web/20150703093431/http://www.newstown.co.kr/news/articleView.html?idxno=205860. live.
  4. Web site: 샤이니 트랙리스트 공개, 정규 4집 'Odd' 살펴보니..."종현이 작업한 곡 있다?" [SHINee's "Odd" album comeback stage dates announced]]. Chosun. May 16, 2015. May 14, 2015. https://web.archive.org/web/20150703001627/http://news.chosun.com/site/data/html_dir/2015/05/14/2015051402518.html. July 3, 2015.
  5. News: SHINee to guest on ‘SNL Korea’ . Hong, Hye-jin . 19 May 2015 . K-Pop Herald . 23 May 2015 . May 24, 2015 . https://web.archive.org/web/20150524061847/http://kpopherald.koreaherald.com/view.php?ud=201505191737520816517_2 . live .
  6. Web site: SHINee members to appear in ‘Hello Counselor’. kpopherald.koreaherald.com. 2015-05-11. July 12, 2015. https://web.archive.org/web/20150712131721/http://kpopherald.koreaherald.com/view.php?ud=201505111746081734305_2. live.
  7. Web site: ko:샤이니 온유 민호, '비정상회담'에 뜬다…전현무와 그룹 결성?. http://article.joins.com/news/article/article.asp?total_id=17839012&ctg=1502. May 19, 2015. JoongAng Ilbo. ko. May 24, 2015. https://web.archive.org/web/20150703211932/http://article.joins.com/news/article/article.asp?total_id=17839012&ctg=1502. July 3, 2015.
  8. Web site: zh:SHINee将做客《蓝夜》 公开新专辑Live首秀. http://www.allthatstar.com/view.php?action=1795&postID=78633. May 19, 2015. zh. May 11, 2015. https://web.archive.org/web/20160304052552/http://www.allthatstar.com/view.php?action=1795&postID=78633. March 4, 2016.
  9. Web site: Jeong-yeo. Lim. SHINee’s new album tracklist unveiled. May 14, 2015. May 15, 2015. Kpop Herald. July 12, 2015. https://web.archive.org/web/20150712073627/http://kpopherald.koreaherald.com/view.php?ud=201505141330506564031_2. live.
  10. Web site: SHINee to unveil 'View' at concert. Lim Jeong-yeo. Kpop Herald. May 13, 2015. May 15, 2015. July 12, 2015. https://web.archive.org/web/20150712093927/http://kpopherald.koreaherald.com/view.php?ud=201505131353344112206_2. live.
  11. Web site: SHINee goes 'camping' with local magazine, reflects on 7 years of K-pop. Yoon Sarah. Kpop Herald. June 2, 2015. February 22, 2021. https://web.archive.org/web/20210222125512/http://kpopherald.koreaherald.com/view.php?ud=201506021607268548818_2. live.
  12. Web site: SHINee Earn Second No. 1 on World Albums With 'Odd'. May 28, 2015. Billboard. Jeff Benjamin. May 31, 2015. https://web.archive.org/web/20150531043557/http://www.billboard.com/articles/columns/k-town/6582883/shinee-odd-charts-world-heatseekers-albums. live.
  13. Web site: 엑소·샤이니, 美빌보드 월드앨범차트 동반 톱10..2위·8위. Yoon Sarah. June 12, 2015. ko. Star View. July 3, 2015. https://web.archive.org/web/20150703051457/http://star.mt.co.kr/view/stview.php?no=2015061208330959760&type=1&outlink=1. live.
  14. Web site: 샤이니, ‘VIEW’ 뮤직비디오 공개..차별화된 세련미 [Shinee release music video for "VIEW" with distinctive flair]]. June 23, 2015. ko. https://web.archive.org/web/20160723194052/http://m.chosun.com/svc/article.html?sname=news&contid=2015051901518. July 23, 2016. Chosun.
  15. Web site: SHINee to Wrap Promotions for ′View′ and Focus on Repackaged Album. June 18, 2015. Mwave via Newsen. Hye Jin. Hwang. https://web.archive.org/web/20150620203640/http://mwave.interest.me/enewsworld/en/article/94259/shinee-to-wrap-promotions-for-view-and-focus-on-repackaged-album. June 20, 2015. dead.
  16. Web site: 신라면세점, 한류스타 '샤이니' 신규모델 발탁. June 26, 2015. ko. eDaily. Eun-young. Choi. June 29, 2015. https://web.archive.org/web/20150629062822/http://www.edaily.co.kr/news/NewsRead.edy?newsid=02817526609405656&SCD=JC21&DCD=A00302. live.
  17. Web site: Gaon Charts: Album sales for May 2015. June 26, 2015. June 11, 2015. https://web.archive.org/web/20150611021716/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=05&hitYear=2015&termGbn=month. live.
  18. Web site: 샤이니, 리패키지 앨범 '매리드 투 더 뮤직' 발매. Naver. July 29, 2015. June 29, 2015. ko. March 3, 2016. https://web.archive.org/web/20160303175534/http://entertain.naver.com/read?oid=311&aid=0000500738. live.
  19. Web site: "호러, 수트, 디스코"…샤이니, 신곡 포인트는?. Dispatch. July 30, 2015. August 2, 2015. ko. September 23, 2015. https://web.archive.org/web/20150923215207/http://www.dispatch.co.kr/342280. live.
  20. Web site: 샤이니, 3일 ‘Married To The Music’ 음원·뮤비 동시 공개 ['Married to the Music' album will be released on August 3rd]]. OSEN. 2015-08-02. ko. December 3, 2021. https://web.archive.org/web/20211203181950/http://osen.mt.co.kr/article/G1110214726. live.
  21. Web site: 샤이니-켄지~스테레오타입스 만남…'돌풍 예고'. The Fact. July 30, 2015. August 2, 2015. ko. March 3, 2016. https://web.archive.org/web/20160303185843/http://news.tf.co.kr/read/entertain/1561421.htm. live.
  22. Web site: 샤이니, 역대급 퍼포먼스로 온다..내달 7일 '뮤뱅' 컴백. OSEN. July 31, 2015. August 2, 2015. August 2, 2015. https://web.archive.org/web/20150802001009/http://osen.mt.co.kr/article/G1110213282. live.
  23. Web site: SHINee Get Odd, Lose Body Parts in 'Married to the Music' Video. Billboard. August 6, 2015. August 8, 2015. Jeff Benjamin. August 10, 2015. https://web.archive.org/web/20150810212736/http://www.billboard.com/articles/columns/k-town/6656646/shinee-married-music-mv. live.
  24. Web site: 상반기 최고의 가요 앨범 . Best albums of 2015 first half. June 26, 2015. ko. https://archive.today/20150716231344/http://www.melon.com/musicstory/inform.htm?mstorySeq=2595&startIndex=0&musicToday=Y. July 16, 2015. dead.
  25. Web site: Mid-Year Review: 25 Best Albums of 2015. Hodoyan-Gastelum. Alexis. MTV IGGY. July 2, 2015. July 5, 2015. https://web.archive.org/web/20150705000232/http://www.mtviggy.com/lists/25-best-albums-of-2015-so-far-mid-year-review/2/. live.
  26. Web site: MFBTY, 엑소·샤이니와 美MTV IGGY 선정 상반기 베스트앨범25. July 2, 2015. September 2, 2016. https://web.archive.org/web/20160902135106/http://star.mt.co.kr/view/stview.php?no=2015070214354964822&type=1&outlink=1. live.
  27. Web site: Benjamin. Jeff. Oak. Jessica. The 20 Best K-Pop Songs of 2015. Billboard. May 24, 2016. February 26, 2016. https://web.archive.org/web/20160226111036/http://www.billboard.com/articles/columns/k-town/6828140/best-k-pop-songs-2015. live.
  28. Web site: Arena Homme+ - Albums of Glory. Kim. Yunha. Naver Music. July 21, 2015. August 14, 2015. https://archive.today/20150814042616/http://navercast.naver.com/magazine_contents.nhn?rid=1636&contents_id=94475. dead.
  29. Web site: SHINee's 'VIEW' wins #1 on 'Show Champion'. Naver. 2015-05-27. 2015-05-27. March 3, 2016. https://web.archive.org/web/20160303232847/http://entertain.naver.com/read?oid=109&aid=0003076791. live.
  30. Web site: SHINee wins #1 on 'Music Bank'. News1. 2015-05-30. 2015-05-29. July 3, 2015. https://web.archive.org/web/20150703182416/http://news1.kr/articles/?2255857. live.
  31. Web site: SHINee's new song VIEW wins #1 on 'Music Bank'. Sports Donga. 2015-06-08. 2015-06-05. July 3, 2015. https://web.archive.org/web/20150703052717/http://sports.donga.com/3/all/20150605/71670058/2. live.
  32. Web site: SHINee's 'VIEW' wins #1 on 'Show! Music Core'. Ten Asia. 2015-06-08. 2015-06-06. June 6, 2015. https://web.archive.org/web/20150606152752/http://tenasia.hankyung.com/archives/548000. live.
  33. Web site: SHINee wins #1 on 'Inkigayo'. Ten Asia. 2015-06-07. 2015-06-08. June 7, 2015. https://web.archive.org/web/20150607125023/http://tenasia.hankyung.com/archives/548370. live.
  34. Web site: Shinee Takes Home Ninth Trophy with "View" on "The Show". Chosun. 2015-06-09. 2015-06-09. June 10, 2015. https://web.archive.org/web/20150610180840/http://news.chosun.com/site/data/html_dir/2015/06/09/2015060903989.html. live.
  35. Web site: SHINee's 'MTTM' wins #1 on 'Show Champion'. Naver. 2015-08-17. 2015-08-12. December 28, 2017. https://web.archive.org/web/20171228000343/http://entertain.naver.com/read?oid=311&aid=0000506415. live.
  36. Web site: SHINee wins #1 on 'Music Bank'. TV Report. 2015-08-17. 2015-08-14. August 17, 2016. https://web.archive.org/web/20160817022422/http://www.tvreport.co.kr/?c=news&m=newsview&idx=765743. live.
  37. Web site: 5th Gaon Chart Awards – Album of the Year. www.kpopawards.co.kr. July 8, 2019. https://web.archive.org/web/20161017192616/http://www.kpopawards.co.kr/sub.php?sub=3&ti=2. October 17, 2016. ko. dead.
  38. Web site: http://tvdaily.asiae.co.kr/read.php3?aid=14533860171059539010. ko:'골든디스크' 엑소·샤이니 종현 3관왕 'SM 쌍끌이 활약' [종합]. 'Golden Disc Awards' Exo, Shinee and Jonghyun win three awards. TV Daily. Lee. Yoon-min. January 21, 2016. January 22, 2014. https://web.archive.org/web/20160128121227/http://tvdaily.asiae.co.kr/read.php3?aid=14533860171059539010. January 28, 2016. live.
  39. [2015 MelOn Music Awards] Part.2 (2부)]. November 8, 2015. Live stream. ko. 1theK. YouTube. South Korea. November 29, 2021.
  40. Web site: MAMA Nominees. mwave. 14 May 2016. https://web.archive.org/web/20161029164131/http://mama.mwave.me/nominees. 29 October 2016. dead.
  41. Web site: https://entertain.naver.com/read?oid=109&aid=0003240704. ko:빅뱅·샤이니까지..본상 최종 12팀 수상 [25th 서울가요대상]. From Big Bang to Shinee... 12 finalists won the main prize [25th Seoul Music Awards]. Osen. Naver. Jung. Jun-hwa. January 14, 2016. November 16, 2021. ko. November 16, 2021. https://web.archive.org/web/20211116203409/https://entertain.naver.com/read?oid=109&aid=0003240704. live.
  42. Web site: Oricon Weekly Chart (see #6). https://web.archive.org/web/20160723195325/http://www.oricon.co.jp/rank/ja/w/2015-06-01/. July 23, 2016. March 11, 2016.
  43. Web site: https://web.archive.org/web/20150721095830/http://www.g-music.com.tw/website_module.php?website_module_classify_sn=106. G-Music Albums Chart: July 10-17, 2015. G-Music. zh. July 21, 2015. dead.
  44. Web site: Gaon Monthly Charts (see #1). https://web.archive.org/web/20160303220152/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=05&hitYear=2015&termGbn=month. March 3, 2016. May 2015.
  45. Web site: Gaon Year-end Charts (see #8). https://web.archive.org/web/20160910145520/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=2015&hitYear=2015&termGbn=year. September 10, 2016.
  46. News: Gaon Weekly Charts (see #1). Gaon. 2015-07-28. ko. July 23, 2016. March 4, 2016. https://web.archive.org/web/20160304212726/http://gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=33&hitYear=2015&termGbn=week. live.
  47. Web site: Gaon Monthly Charts (see #2). https://web.archive.org/web/20160305041844/http://www.gaonchart.co.kr/main/section/chart/album.gaon?nationGbn=T&serviceGbn=&targetTime=08&hitYear=2015&termGbn=month. March 5, 2016. May 2015.
  48. Web site: Odd – The 4th Album. Melon. June 14, 2015. ko. July 5, 2015. https://web.archive.org/web/20150705021006/http://www.melon.com/album/detail.htm?albumId=2319050. live.
  49. Web site: iTunes – Music – Odd by Shinee. iTunes Store. June 14, 2015. July 3, 2015. https://web.archive.org/web/20150703123654/https://itunes.apple.com/us/album/odd-the-4th-album/id994425103. live.
  50. Web site: http://tower.jp/item/3932892/Odd%EF%BC%9A-SHINee-Vol-4-%28%E5%8F%B0%E6%B9%BEA%E7%9B%A4%29-%5BCD%EF%BC%8B%E3%83%95%E3%82%A9%E3%83%88%E3%82%AB%E3%83%BC%E3%83%89%E3%82%BB%E3%83%83%E3%83%88%5D. ja:Odd: SHINee Vol.4 (台湾Ａ盤) ［CD+フォトカードセット］. Tower Records Japan. June 24, 2015. ja. March 3, 2016. https://web.archive.org/web/20160303172753/http://tower.jp/item/3932892/Odd%EF%BC%9A-SHINee-Vol-4-(%E5%8F%B0%E6%B9%BEA%E7%9B%A4)-%5BCD%EF%BC%8B%E3%83%95%E3%82%A9%E3%83%88%E3%82%AB%E3%83%BC%E3%83%89%E3%82%BB%E3%83%83%E3%83%88%5D. live.

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