Octalysis Explained

The Octalysis Framework is a human-focused gamification design framework that lays out the eight core drives for humans motivation developed by Yu-Kai Chou.

The framework lays out the structure for analyzing the driving forces behind human motivation. It is the process of applying the core behavior drives that motivate a user to complete a task efficiently through an interactive experience.^[1] The Octalysis framework is used in healthcare, fitness, education, training, company, and product design to increase user engagement, ROI and motivation.^{[2] [3] [4]}

mHealth has developed applications based on the Octalysis framework to assist people in self-care management and self-stress management. They are using framework to map how top rated stress management apps address the right brain drives and to provide motivation to increase adherence.

Other global companies that have used or been inspired by the Octalysis Framework include IDEO, Google, LEGO, Volkswagen, and Huawei.

See also

• Gamification
• Motivation
• Behavioral Economics

References

1. Book: Coronado Escobar. Jesús Eduardo. Vasquez Urriago. Angela Rocio. Proceedings of the 8th International Conference on Theory and Practice of Electronic Governance . Gamification . 2014-01-01. ICEGOV '14. New York, NY, USA. ACM. 514–515. 10.1145/2691195.2691307. 9781605586113. 34941781.
2. Daphne . Economou . Ioannis . Doumanis . Frands . Pedersen . Paresh . Kathrani . Markos . Mentzelopoulos . Vassiliki . Bouki . Evaluation of a dynamic role-playing platform for simulations based on Octalysis gamification framework . Ambient Intelligence and Smart Environments . IOS Press . 19 . Workshop Proceedings of the 11th International Conference on Intelligent Environments . 2015 . 1875-4163 . 388–395 . 10.3233/978-1-61499-530-2-388 .
3. Gamification applied in affiliate marketing. Case study of 2Parale . Management & Marketing . 2013 . Salcu . Adrian Vicentiu . Acatrinei . Carmen . 8 . 767 .
4. Ewais . Shaimaa . Alluhaidan . Ala . Classification of Stress Management mHealth Apps Based on Octalysis Framework . Twenty-first Americas Conference on Information Systems . 2015 .