Observer Media Group Explained

Observer Media Group should not be confused with Observer Media.

Observer Media Group
Type:Private
Industry:Online and Print media
Predecessors:-->
Successors:-->
Founders:Matt Walsh
Lisa Walsh
Hq Location City:Sarasota, Florida
Hq Location Country:United States
Area Served:Southern Florida
Key People:David Beliles, chairman
Matt Walsh, CEO
Owners:-->
Num Employees:120

Observer Media Group, Inc. (OMG) is a media company that publishes local newspapers and magazines in the U.S. state of Florida. The company publishes twelve newspapers, three quarterly magazines and maintains six news websites.

History

Observer Media Group started when Matt Walsh and Lisa Walsh purchased the Longboat Observer in 1995 from Ralph and Claire Hunter, with the help of Lisa's parents and a small group of other investors. The Hunters had started the Longboat Observer in 1978.[1] [2]

Since then, Observer Media Group established new local newspapers, such as the Sarasota Observer in 2004, and acquired other older newspapers, such as the 100+ year-old West Orange Times in 2014 and Financial News & Daily Record in 2017.[3] [4] OMG maintains journalistic offices in Tampa, Clearwater, Bradenton, Longboat Key, Lakeland, Sarasota, Fort Myers, Naples, New Port Richey, Winter Garden, Lakewood Ranch, Port Charlotte, Palm Coast, and Ormond Beach. The name was changed to Observer Media Group in 2012 from The Observer Group.[5]

Observer Media acquired Pelican Press from Wisconsin-based Journal Media Group in 2011.[6] [7] Pelican Press serves the Siesta Key area of Florida and in 2013, OMG renamed the paper to Siesta Key Observer to fit its overall branding.

In 2012, The Observer attempted to publish the Palm Coast Observer twice a week, on Wednesdays and Saturdays. With a circulation of 25,000, OMG abandoned the idea and returned to a Thursday-only publishing schedule. The move, however, saw circulation increase to 30,000. "At first glance it looks like we may have an overall increase in ad revenue. And lower delivery cost," observed CEO Matt Walsh at the time. "In any business manual it is a wonderful thing to increase revenue and reduce cost at the same time."[8] August 1, 2013, saw the launch of the Plant City Times & Observer with an initial run of 15,000 copies, the publication was sold to a group of local investors in December, 2018.[9]

In 2016, Emily Walsh was named publisher of several of OMG's assets, including East County Observer, Longboat Observer, Sarasota Observer, Siesta Key Observer, YourObserver.com, Season magazine and LWR Life magazine. As the daughter of the founders, Emily Walsh has worked most of her career for OMG.[10]

Publications

Observer Media Group owns twelve newspapers (directly or indirectly), three magazines and six websites in support of the print editions, reaching more than 441,804 readers per week. OMG works with issuu, the largest digital newsstand, to publish online digital copies of its print material.

Name Since Frequency Area served Paid or free Website Notes
Business Observer[11] 1997 Tabloid Weekly Paid 5,269 https://www.businessobserverfl.com/ Formerly known as Gulf Coast Business Review
East County Observer[12] 1998 Broadsheet Weekly Free 24,187 https://www.yourobserver.com/east-county
Jacksonville Daily Record[13] 1912 Tabloid Daily Paid 4,950 https://www.jaxdailyrecord.com/
Longboat Observer[14] 1978 Broadsheet Weekly Free 11,373 https://www.yourobserver.com/longboat-key First publication owned by OMG
LWR Life[15] 2014 Magazine Quarterly Free 20,000 None, but digital editions available here Partnership with Schroeder-Manatee Ranch, Inc., a land management company
Ormond Beach Observer[16] 2013 Broadsheet Weekly Free 6,000 https://www.ormondbeachobserver.com/
Palm Coast Observer[17] 2010 Broadsheet Weekly Free 12,000 https://www.palmcoastobserver.com/
Plant City Times & Observer[18] 2012 Tabloid Weekly Free 13,500 https://www.plantcityobserver.com/ Joint venture with Times Publishing Company
Port Orange Observer[19] 1987 or 2017 Tabloid Monthly Free 2,500 https://www.portorangeobserver.com/ July 13, 2017 edition is called "Volume 1, No. 1" so it may be titled same as a defunct paper[20]
Siesta Key Observer[21] 1969 Broadsheet Weekly Free 5,520 https://www.yourobserver.com/siesta-key Formerly known as Pelican Press
Season 2000 Magazine Quarterly Free 60,000 None, but digital editions available here
Sarasota Observer[22] 2004 Broadsheet Weekly Free 23,157 https://www.yourobserver.com/sarasota
West Orange Times & Observer[23] 1904 Broadsheet Weekly Free 7,407 https://www.orangeobserver.com/west-orange-times-observer
Southwest Orange Observer[24] 2015 Broadsheet Weekly Free 7,593 https://www.orangeobserver.com/windermere-observer
Winter Park-Maitland Observer[25] 1989 Tall tabloid Weekly Free 12000 https://www.orangeobserver.com/winter-park-maitland-observer

External links

Notes and References

  1. Web site: About Us. Observer Media Group. December 18, 2017. December 22, 2017. https://web.archive.org/web/20171222104842/https://www.yourobserver.com/about-us. live.
  2. Web site: Company Overview of Observer Media Group, Inc.. December 18, 2017. Bloomberg L.P.. December 22, 2017. https://web.archive.org/web/20171222055318/https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=37187561. live.
  3. News: Daily Record has new owner. Financial News & Daily Record. January 18, 2017. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222050956/https://www.jaxdailyrecord.com/article/daily-record-has-new-owner-jim-bailey-sells-104-year-old-family-newspaper-matt-walsh. live.
  4. News: Financial News & Daily Record sold after 104 years in same family. Roger. Bull. The Florida Times-Union. January 18, 2017. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222051852/http://jacksonville.com/business/2017-01-18/financial-news-daily-record-sold-after-104-years-same-family. live.
  5. News: Observer Media Group borrows $2.75 million. Michael. Braga. Sarasota Herald-Tribune. December 27, 2012. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222052351/http://insiderealestate.heraldtribune.com/2012/12/27/observer-media-group-borrows-2-75-million/. live.
  6. News: Observer buys the Pelican Press. Sarasota Herald-Tribune. June 10, 2011. December 26, 2017. December 26, 2017. https://web.archive.org/web/20171226073927/http://www.heraldtribune.com/news/20110610/observer-buys-the-pelican-press. live.
  7. Web site: Pelican Press & Pelican Marketplace Change Hands. Community Papers of Florida. July 28, 2011. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222053417/http://www.communitypapersofflorida.com/news/pelican-press-pelican-marketplace-change-hands. live.
  8. Web site: Eighteen Months In, Palm Coast Observer Retrenches Back to Once a Week. Flagler Live. Pierre. Tristam. September 25, 2013. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222051756/https://flaglerlive.com/59428/palm-coast-observer-cutback/. live.
  9. News: Plant City Times & Observer to debut Aug. 1. Tampa Bay Times. July 24, 2013. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222060835/http://www.tampabay.com/news/business/plant-city-times--observer-to-debut-aug-1/2132979. live.
  10. Web site: New Publisher at Observer Media Group. Cision. July 8, 2016. December 18, 2017. December 22, 2017. https://web.archive.org/web/20171222051554/https://www.cision.com/us/2016/07/new-publisher-at-observer-media-group/. live.
  11. Web site: Business Observer. Florida Press Association. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222052201/http://www.flpress.com/member/directory/17. live.
  12. Web site: East County Observer, The. Florida Press Association. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222053653/http://www.flpress.com/member/directory/41. live.
  13. Web site: Daily Record, The. Florida Press Association. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222051945/http://www.flpress.com/member/directory/35. live.
  14. Web site: Longboat Observer, The. Florida Press Association. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222052547/http://www.flpress.com/member/directory/83. live.
  15. Web site: LWR Life - Magazine Advertising Costs. Resources for Entrepreneurs. gaebler.com. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222060129/http://www.gaebler.com/LWR+Life-magazine-advertising-costs++28952. live.
  16. Web site: Ormond Beach Observer. Florida Press Association. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222053705/http://www.flpress.com/member/directory/947. live.
  17. Web site: Palm Coast Observer. Florida Press Association. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222053730/http://www.flpress.com/member/directory/118. live.
  18. Web site: Plant City Times & Observer. Florida Press Association. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222052401/http://www.flpress.com/member/directory/126. live.
  19. Web site: About Port Orange Observer. Chronicling America. Library of Congress. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222104936/https://chroniclingamerica.loc.gov/lccn/sn87001974/. live.
  20. Web site: Ptoo 07 13 17. issuu. July 12, 2017. December 19, 2017. March 7, 2023. https://web.archive.org/web/20230307150708/https://issuu.com/maureenwalsh/docs/ptoo_07_13_17. live.
  21. Web site: Pelican Press. Florida Press Association. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222053632/http://www.flpress.com/member/directory/121. live.
  22. Web site: Sarasota Observer, The. Florida Press Association. December 19, 2017.
  23. Web site: West Orange Times & Observer. Florida Press Association. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222053642/http://www.flpress.com/member/directory/165. live.
  24. Web site: Windermere Observer. Florida Press Association. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222051847/http://www.flpress.com/member/directory/1781. live.
  25. Web site: Winter Park-Maitland Observer. Florida Press Association. December 19, 2017. December 22, 2017. https://web.archive.org/web/20171222053719/http://www.flpress.com/member/directory/168. live.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Observer Media Group".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy.