| O Heeriye | |
| Cover: | O-Heeriye.jpg |
| Type: | single |
| Artist: | Ayushmann Khurrana |
| Released: | (Music video) (Digital Download) |
| Recorded: | 2013 |
| Genre: | Soft rock[1] |
| Length: | (Single) (Music Video) |
| Label: | YRF Music |
| Producer: | Ayushmann Khurrana |
| Chronology: | Ayushmann Khurrana |
| Prev Title: | 'Saddi Gali' |
| Prev Year: | 2013 |
"O Heeriye" (English: Oh, sweetheart) is a song by Indian actor and singer Ayushmann Khurrana which he also produced. This is his first non-film single after the immensely popular single "Pani Da Rang" from the 2012 film Vicky Donor and Saddi Galli, Tu Hi Tu from Nautanki Saala! respectively. The song was co-written by Ayushmann Khurrana with his longtime friend and collaborator Rochak Kohli, and this collaboration goes back to their college days. The song is sung in Punjabi.
The song was launched on 14 September 2013 by YRF Music so as to coincide with Ayushmann Khurrana's birthday and termed it as return present from the Vicky Donor actor to his fans.[2] [3] [4] [5]
XOLO, an indigenous mobile manufacturing company which specialises in android phone who recently signed up Ayushmann Khurrana as the company's brand ambassador have also collaborated for the track and a screen showing Xolo powers the next level of Ayushmann, O Heeriye appears at the beginning and ending of the music video. Furthermore, Ayushmann Khurrana is seen using Xolo products in the music video.[6]
The music video for the track was directed by Ashima Chibber, who earlier directed the 2013 film, Mere Dad Ki Maruti while it was filmed by cinematographer, Adil Afsar and edited by Rizwan Maple.
The music begins at a point with a scene which gives out a sense of confusion in a man's love life, with chairs falling down, a book with one of its torn page thrown in along with an unidentified girl (portrayed by Rhea Chakraborty) exiting a house through a gate. Later after a few hours a disillusioned Ayushmann Khurrana is shown sitting on a chair scribbling on his tablet with a stylus, singing the song as he pens some words. As he writes down disappointedly he reminisces about the happier times with his partner and scenes of them hugging are shown. Further they are shown to enjoy each other's company while listening to music and other activities. Thereafter other scenes are also shown which consolidates the fact that they had a happy relationship which forms the core theme for the rest of the music video. It concludes with a roll-over text saying: "However messy it is ... always be in love ;)", referring to the final scene where the couple leave the house after messing it up.[7]