Russell Hobbs | |
Location: | Regent Mill, Fir Street, Failsworth, Oldham, UK[1] |
Industry: | Manufacturing |
Products: | Home appliances, health and beauty products |
Owner: | Spectrum Brands |
Russell Hobbs is a British manufacturer of household appliances. Formed in 1952 by William Russell and Peter Hobbs, it became the primary kettle maker in the United Kingdom marketplace in the 1960s. Subjected to many corporate acquisitions through its history, its head office is currently sited in Failsworth, England, having moved its manufacturing operation to East Asia.[2]
After serving with the British Army's REME in World War II, William Russell (22 July 1920 – 16 February 2006), from High Wycombe, joined home appliance manufacturer Morphy Richards and helped to design a pop-up toaster, an electric iron and a hairdryer, when working as Chief Development Engineer. Peter Hobbs (3 May 1916 – 11 April 2008), from Tunbridge Wells, was a major during the war in the Royal Engineers, and he also worked for Morphy Richards, as manager of the South African division of the company. He had returned to the UK in 1952, after a disagreement with Charles Richards over sales policy, and worked for another company, where he was trying to design a coffee percolator, with reference to a German patent. Later in 1952, Bill Russell had a disagreement with Donal Morphy and joined Hobbs to form Russell Hobbs Ltd.
In 1952, they designed the world's first automatic coffee percolator, the CP1, with Russell's ingenuity and started the Russell Hobbs company at 1 Bensham Lane in Broad Green, Croydon, Surrey, near the A213/A235 junction south of Mayday Hospital.
Russell was in charge of product development, and Hobbs was the sales director. Russell's de facto ultimate safety test for any new product was to pour half a pint of boiling gravy on it. In the late 1960s it was chiefly manufacturing automatic electric coffee pots, vapour-controlled electric kettles, and tea makers.
The company also makes:
In 1962, they needed to expand the company to increase production and needed more capital. They were forced to sell the company to Tube Investments (TI), a conglomerate of electrical appliance brands who also owned Creda (a competitor of Hotpoint – GEC at the time owned both Hotpoint and Morphy Richards).
Production was moved to Wombourne in Staffordshire, where it was shared with Creda and to Blythe Bridge in Stoke-on-Trent, where it was based in a former aircraft factory later owned by Indesit. The Blythe Bridge site on was shared with Simplex Electric Co Ltd (owner of Creda), and Simplex-GE, (a joint venture of TI with GE of America) that made electrical switching equipment. Simplex also made tungsten-iodine floodlighting (halogen lamp).
Russell became technical director of Creda, then managed Turnright. As part of the Electrical Division of TI, it was headquartered at Simplex House in Alperton, Middlesex. The Domestic Appliance division of TI was later based at Radiation House in Neasden.
In the mid-1970s Dimplex diversified into coffee percolators and electric kettles due to former Russell Hobbs engineers joining the company.
The heyday of the TI Group was in 1978, but by the early 1980s, the TI Group was facing difficulties, with its workforce halving. TI Group formally referred to Russell Hobbs as TI Russell Hobbs.
TI sold off their consumer brands, with the company going to Polly Peck International, on 11 December 1986 for £12 million, along with Tower Housewares (a utensil manufacturer based at Wombourne near Wolverhampton). The subsidiary was known as Russell Hobbs Tower. Creda would be sold to GEC in June 1987. In the late 1980s Russell Hobbs sponsored sports events.
Following the collapse of Polly Peck, Russell Hobbs Tower was bought by Manchester-based Pifco Holdings on 5 April 1991. By the end of the decade, Russell Hobbs had become the most important of Pifco's various brands and product lines.[9] Salton, a US manufacturer of kitchen appliances, bought Pifco in 2001[10] and continued to focus on developing Russell Hobbs as one of the company's key brands.
In December 2007, two companies in the small household appliance business, Salton, Inc. and Applica Incorporated, merged. Applica became a wholly owned subsidiary of Salton. In December 2009, the combined company (formerly known as Salton, Inc.) changed its name to Russell Hobbs, Inc. Russell died on 16 February 2006 aged 85.[11] Hobbs died on 11 April 2008 aged 91.[12]
In 2010, Spectrum Brands Inc. acquired Russell Hobbs, Inc. and in 2011, the Russell Hobbs business in the UK was reorganised to become Spectrum Brands (UK) Ltd. Spectrum Brands in the UK now design and manufacture consumer products in addition to Russell Hobbs, including the brands Remington, IAMS, Eukanuba, Tetra, FURminator, Rayovac and VARTA.